Senior Digital Assistant Operations

Jason Allan Hodson

830-***-**** ***********************@*****.*** LinkedIn

Marketing I Revenue Generation I Strategic Partnerships I Creative Ideation

Charismatic senior digital and traditional marketing, PR, sales, relationship management, events, cross-promotional, and fundraising manager with a strong background in creative concepts, campaign media strategy, planning, buying, data and insights, new technologies, and project management. Proven success in creating and pitching bespoke solutions that exceed marketing and client/stakeholder objectives that produce lead generation and revenue.

Adept at walking into businesses and quickly understanding and determining current situation and developing a strategic plan forward to reach sales and marketing needs. American born and raised, recently relocated from New Zealand back home to U.S.A.

Areas of Expertise

Digital and traditional marketing Relationship management Data & insight reporting

Events, PR, and fundraising Creative concepts SEO, SEM, social, search

Lead generation Media planning and buying Project management

B2B-B2C-D2C sales Campaign strategy Inspirational leadership

Partnerships and cross-promo E-commerce sites and sales Team culture creation

Working Platform Knowledge

TikTok ads manager Woobox Hubspot

Facebook/Instagram ads manager Shortstack Salesforce

TradeMe Shopify and ass. apps Teamwork

Amazon Google analytics/console Klaviyo

LinkedIn Funraisin Oberlo/Alibaba

Snapchat Amazon and ass. apps SEM Rush

Top Global Brands Marketed & Consulted

Mazda Porsche AccorHotels

Ford Emirates All Blacks Rugby Team

Jeep Qantas ANZ Bank

Toyota Fiji Airways Westpac Bank

Harley Davidson Jetstar Paramount Pictures

KTM Motorcycles Air New Zealand Sony Music

Key Accomplishments

Exceeded sales targets, revenue goals, and campaign objectives

Promoted and managed 12 nationwide events in New Zealand during two extended lockdowns in 2020, hit 113% revenue target with 1,060.31% ROI for marketing campaigns

Awarded an honoree all-expense-paid trip to Queensland, Australia with a cash prize award for largest portfolio growth in Yahoo’s APAC Region (Australia, New Zealand, Taiwan & Singapore)

Frequently acknowledged for creating and supporting strong teams, culture and workplace events

Managed marketing & banking teams built from the ‘ground up’, insourcing all people, processes, and operations

Created reputation for creative, unique, out of the box full campaign strategies

Volunteered hundreds of hours of time to consult with 11 non-profits in best marketing, events, and campaign practices to achieve fundraising goals

Professional Experience

Senior Digital Strategist, Firefly Digital Auckland, New Zealand, 11 2021 – 12 2022

• Sold and project managed SEO, paid social, E-commerce, Search and communication campaigns that created lead generation, brand campaigns, and product sales on rev-share business models

• Partnered with indigenous Maori Centric creative agency to lead a Maori/Pacifica Ecommerce business engagement initiative met with high regard and great results, which led to these businesses starting new campaigns and becoming part of the business portfolio

• Consulted in developing, creating, and executing full-spectrum marketing strategies that delivered ROI and brand awareness and engagement

• E-commerce growth strategies, best practices, international marketing, and sales strategies with a focus on Shopify & Webflow

Fundraising Marketing Campaigns Team Leader (Online, Events & P2P)

Mental Health Foundation of New Zealand Auckland, New Zealand 01 2020 – 6 2021

• Created nationwide and regional fundraising marketing campaigns, secured partnerships, managed

third party relationships and executed revenue generating events and online donations

• Managed a team that included: event fundraisers, online fundraisers, and operation administrators

• Managed designers, media, website contractors, and various digital platforms relationships

• Lead change management and improved business processes for maximum profitability

• Created highly targeted Facebook and Instagram campaigns, consistently review data and optimize towards best performing results. Digital campaigns yielded 1,060.31% ROI

•Promoted and managed 12 nationwide events during two extended lockdowns in 2020 – was able to hit a 113% revenue target through effective management, motivation, teamwork, strategy, fine-tuning operations, sales, and cross-promotions, building strong relationships, utilizing professional networks, and a “make things happen” attitude and approach

Toyota Australia & NZ Marketing Client Services, Revolution Software

Auckland, New Zealand – Sydney, Australia 11 2018 – 01 2020

• Provided strategic marketing consulting for regional campaigns that were unique and had proven

ROI, while maintaining best practices within the national and international marketing strategy and calendar plan

• Delivered the Dealer Management System, service, and solutions for New Zealand and Australian clients. Researched and advised on CRM and CMS integration strategies and best practices

• Worked with CEOs and dealership principles to ensure client’s utilized the dealer management system correctly and for best efficiencies

• Consistently lead change management and improved business processes for maximum profitability

• Researched and discovered user flow issues and bugs and submit written corrections and enhancements

Digital Account Director, Aquire Online Auckland, New Zealand 08 2017 – 11 2018

• Defined creative concepts, marketing, and media strategies, produced brand specific proposals

• Created multi-channel media planning and buying strategies

• Analyzed data, adjust to best performing and provide detailed insights

• Delivered full spectrum projects and reports that demonstrated return on investments

• Presented new technologies to brands and provide on-going support through continued education

• Created charity partnerships, campaigns and taught best marketing practices

• Managed a portfolio exceeding 15 agencies and sold over $2m of net media spend

Events & Marketing Director, Currant Events Auckland, New Zealand 05 2016 – 06 2017

• Managed over 20 staff at a variety of events including three Manukau Institute of Technology’s

graduation ceremonies attended by more than 3,000 people at each event

• Created and executed marketing and advertising campaigns and PR promotions to publicize events

Creative Digital Account Director, Consultant, Tilt Digital Auckland, New Zealand 06 2015 – 02 2016

• Lead creative ideation and strategic direction for existing and new clients from digital campaigns

to public relations and marketing

• Developed and sold customized creative, marketing solutions, digital strategies, and content

• Managed third party and publisher relationships

• Created innovative and comprehensive campaigns using social applications and various platforms such as Woobox and Shorstack

Senior Digital Account Manager, Yahoo Auckland, New Zealand 07 2012 – 05 2015

• Built close client relationships resulting in a 30% year-on-year portfolio growth and consistent achievement of sales targets

• Prepared and pitched creative responses to client briefs and proactive business development

• Created digital strategies and planning programmes that achieved maximum ROI

• Analyze data, adjust to best performing and provide detailed insights

• Project managed end-to-end campaign lifecycle and led Operations, Adtech, Studio and Editorial teams

Senior Digital Business Development Manager, Finda

Auckland/Wellington, New Zealand 08 2009 – 07 2012

• At the time, it was Google Maps’ only direct partnership in the Eastern Hemisphere

• Optimized client websites, search engine results and Google Map’s rankings through SEO and SEM

• Developed new business relationships, and was appointed as finda’s “Network Coordinator”

Branch Manager Century Bank Dallas, Texas 3 Years

Assistant Operations Manager 1st National Bank Texas Dallas, Texas. 7 Years

University of North Texas Advertising & Journalism. Denton, Texas

Contact this candidate