Michael S. Di Tizio

**** ***** ********* ****** 267-***-****

Philadelphia, PA 19146 adwmub@r.postjobfree.com

https://www.linkedin.com/in/michaelsditizio/

SENIOR CREATIVE PROFESSIONAL

Versatile, customer service-oriented professional with progressive experience in the corporate graphic design industry, driving strategic, long lasting ROI for enterprise level clients. Top-notch technical, analytical and presentation skills; extensive experience in conceptualizing, creative problem solving and developing highly efficient, targeted communication and marketing campaigns. Extremely proficient in working in fast-paced environments with multiple change management challenges. Sustainability communicator and program developer, using change management and behavioral strategies to invest organizations in reaching their own corporate green goals. Core Competencies

• Excellent leadership and communication skills, from C-suite to end user

• 25+ years in managing creative services from initial project brief, conceptualizing, budgeting, and campaign development, to final implementation

• Brand development and compliance controls

• Effective and intuitive liaison between customer/end user and internal teams

• Change management program development, from leadership buy-in and guided training to

• Strategic planning and team building; project coordination; RFP, RFI proposal development

• Development and presentation of end user training tools

• Client-facing presentation and public speaking

• sustainability initiative development, communication, marketing Professional Experience

Senior Graphic Designer / Prosci Certified Change Practitioner at Canon Solutions America April 2018 to present

• Successfully developed change management programs, tools and workflows for corporate clients’

• Produce change management campaigns for clients, targeting energy / resource savings and copier fleet refresh - rebranding and marketing program led to 50% increase in copy center monthly billing and addition of key staff member - developed printer protocols, device training program and best

• Designed workflow, instructional and marketing tools for Canon Solution Centers (Melville NY, Itasca IL), providing large scale document scanning and digitalization for enterprise clients

• Led 3-person team in developing COVID response strategy for 70+ client locations; designed awareness campaign (preparedness statements, employee traffic studies, wayfinding and environment signage and collateral) in digital, email and practical platforms; successfully deployed and managed installations remotely with 97% adoption; developed resources for client WFH and back-to-work strategies.

• Created marketing campaign to promote commercial robot vacuum (Whiz) as essential COVID maintenance support to Canon HQ employees; achieved 90% cleanliness and inside sales to 2 satellite office locations

• Researched and developed pricing matrix for Creative Services Dept. to move from embedded to for-profit model, launched summer 2022.Served as sustainability subject matter expert for all CSA Sales, Operation and Strategy teams; researched eco-advances in Canon green tech for RFI/RFP; developed toner container recycling marketing tools in use with 70+ clients.

• Develop standardized communications (trainings, signage, standardized talk track and supporting documentation) promoting our sustainability offering to clients.

• Design green best practices for clients (Secure Print use, duplex/BW defaults, all-digital files, use of 100% recycled and FSC certified papers, file layout optimization to eliminate paper waste). Graphic Designer at Canon Solutions America

April 2009 to April 2018

• Rebrand all internal communications to align with new corporate brand standards; monitor and review end user brand practices communications for with the goal of saving client 50% in overall material manage integrity of corporate brand throughout design of corporate communications and promotional projects.

• Develop client-facing change management tools to influence business goals of print reduction, new software acceptance, printer fleet upgrades, workspace redesign, print-to-digital transition and workflow redevelopment.

• Sole designer for 1.5+ yr. World Bank change management program; developed 200+ individual tools to communicate and market solution to trigger behavior change around print reduction, new software and workflow adaptation. Results: saved client an additional $90,000 over their initial 30% print cost save of $1M./yr; reduced user/device ration from 1:2 to 1:12; earned and 86% vendor approval rating

• Developed sustainability programs for key clients o Arizona State University; remarketed Print U copy center as sustainability partner; developed print and waste reduction collateral to drive ASU’s commitment to 0% waste, 100% C02 offset and 100% wind energy by 2035; created recognition program for Campus Green Leaders

o FedEx; develop print reduction and toner cartridge/container recycling program across 2 facilities, with 11.9% print reduction and $1.6M cost savings o Creighton University: design and present Canon Earth Day offering 2015-2019 to influence print reduction behaviors across campus to meet CSR goals

• Research, write and lead online classes on Canon’s sustainability efforts in policy and manufacturing for Canon USA’s School of Sustainability

Graphic Designer at Canon Solutions America

January 2000 to April 2009

• Presented Creative Services offering in pre-sales capacity to existing and potential clients; designed sales collateral in distinct vertical markets for Canon prospecting; developed and implemented strategic marketing plans to increase revenue at clients’ on-site document centers.

• Designed and coordinated content, layout and production of direct mail programs, advertisements, signage, flyers, sales support brochures and booth material for trade shows, customized training materials for use by both internal and external customers.

• Align all corporate communications and promotional projects to corporate brand integrity; developed identity systems, brochures, wayfinding, convention materials, sales reports signage and other collateral material for corporate clients, with consideration placed on client budget concerns. Art Director CC & G, Inc.

October 1996 – Dec 1999

• Produced and designed board presentations, multimedia platforms, web content, sales collateral, print media (brochures, catalogs, large format posters) and booth design for industry trade shows.

• Set and met project goals and budget, managed full-time and freelance graphic artist staff of 5.

• Led extensive software assessment, technical/client support and new client marketing. EDUCATION

• Certified Change Practitioner Prosci, Inc.

Prosci Certification Issued April 2018 Credential ID # 334914

• Associate Degree in Visual Communications The Art Institutes of Philadelphia 1986 – 1988 Illustration and Graphic Design Major

EMPLOYEE AWARDS

• 2017, 2018 Winner's Circle Award for exceptional performance, Canon Solutions America

• 2017 Confirmit ACE Award Winner, Judges’ Choice Winner: Innovation in Customer or Employee Engagement for integrating the Voice of the Customer and driving change across the organization.

• 2012 Canon Spirit Award for making an exceptional positive difference for Canon, colleagues, and customers.

TECHNOLOGY SKILLS

• Proficient with Microsoft Office Suite (including Outlook, Word, Excel, PowerPoint, Publisher, Teams, SharePoint, Visio, OneNote); proficient in Adobe Creative Suite (including Photoshop, Illustrator, InDesign, Acrobat, Reader, Lightroom, Animate, XD)

• Changepoint (Captiv), Clockify, Box, Dropbox, Outlook, Lotus Notes

• Canon-specific Systems: uniFLOW, Kofax eCopy ShareScan, Kofax PowerPDF, Netaphor, ImageWARE, Therefore, imagePROGRAF Print Utility

VOLUNTEER ACTIVITIES / AFFILIATIONS

• Green Drinks Delaware Valley, Former Managing Chapter Head Dec. 2011 – June 2018

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