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Graphic Designer Creative Director

Location:
San Diego, CA, 92101
Posted:
April 18, 2023

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Resume:

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EXPERIENCE

Head of Brand Design

Advisor Circle Remote

Media Production

Developed and launched the brand identity for Futureproof, the first-ever finance festival in Huntington Beach, CA, which was recognized as the SXSW of finance. Led a design team and collaborated with external agencies and freelancers to deliver exceptional results.

Created 200+ personalized speaker illustrations for various platforms and developed social media strategies and templates.

Directed and designed 10+ simultaneous projects, including app development, social media campaigns, mailers, and environmental designs. Streamlined the Creative Department through SOPs for artwork requests and sendouts and improved team productivity with communication apps and presentation decks. Partnered with external organizations to produce production materials, film, and videography, while creating high-quality art assets across multiple categories. Creative Director

Lighthouse Strategies San Diego, CA

Business Consulting & Services

Successfully launched multiple brands within the competitive CPG industry, securing major placements in top department stores nationwide, promoting a healthier lifestyle for consumers.

Oversaw the creative brand vision and prioritized internal creative team as design lead for two junior designers and a social media manager, along with outsourced resources. Drove and elevated the brand aesthetic across all marketing materials and campaigns, ensuring consistency across all consumer touchpoints. Crafted captivating identities for packaging, front-end web, social media, environmental design, and marketing collateral across a variety of platforms. Created comprehensive brand guidelines, presentation decks, and sales materials for two companies, guaranteeing seamless and consistent branding across all communications. Art Director

Lambesis Agency La Jolla, CA

Marketing Agency

Executed comprehensive 360 designs and storyboarding for editorial and website redesigns for a distinguished clientele under visionary designer Chad Farmer's experience. Conducted trend research to determine the best way to visually represent a concept for presentation decks and design elements.

Developed the overall style and look of various projects, including publications, advertising campaigns, and front-end websites.

Approved designs, artwork, photography, and graphics created by other team members and coordinated with other artistic and creative departments. Consulted with clients to develop an artistic approach and style and presented designs for approval.

Art Director

FTD San Diego, CA

Manufacturing

Responsible for creating collateral that ensures maximum quality, consistency and accuracy and is on-brand in order to elevate consumer experience utilizing style guides and creative briefs.

Met deadlines to ensure projects where executed in a timely manner. Communicated with Sales, Marketing Director, and project stakeholders tostreamline processes.

Fostered strong, healthy, supportive, collaborative relationships w/ each teammember.

SUMMARY

As a seasoned Creative Director, Tony

Brown draws from his extensive knowledge

of design, layout, and current trends to

create innovative and seamless visual

solutions for clients. With a background in

film animation and apparel design, Tony has

expanded his portfolio to include branding

and marketing identity work for agencies,

working with notable clients such as Nike,

Adidas, and LRG Clothing. He has a proven

track record of spearheading art direction

and conceptual design for simultaneous

projects while collaborating with internal

and external teams to deliver outstanding

results. In his current role as Head of Brand

Design at Advisor Circle, he has pioneered

the successful launch of multiple brands

within the competitive CPG industry,

secured major placements in top

department stores nationwide, and

championed the creative brand vision

throughout the organization. As a result, he

has become a sought-after creative leader

with a passion for blending different artistic

mediums and creating captivating designs

that resonate with his clients' target

audience.

MY TIME

Develop & Launch Brand Identity

Lead Collabrative Design Team

Produce Personalized Illustrations

Spearhead Art Direction

Develop Social Media Strategies

Standardize & Streamline SOPs

Implement Communication

Applications

Produce High-Quality Art Assets

E q q e

TONY BROWN

Creative Director Graphic Designer

415-***-**** adwmfl@r.postjobfree.com linkedin.com/in/concepcompany tonycbrown.net Oceanside, CA 04/2016 - 07/2017

01/2015 - 02/2016

10/2013 - 11/2013

02/2011 - 09/2013

02/2013 - 05/2013

07/2011 - 08/2011

2003

/

1999

/

EXPERIENCE

Senior Designer

WCN Group San Francisco, CA

Retail Apparel & Fashion

Managed and mentored three junior artists while effectively delegating assignments to meet project timelines.

Collaborated with other designers and product managers to ensure cohesive design efforts for licensed partners such as Disney, NCAA, and NFL. Developed innovative, trend-right, and brand-appropriate apparel graphics, on-product graphics, tees, and textile prints that exceeded industry standards. Produced seasonal concepts that aligned with the brand identities of licensed partners and translated them into a range of silhouettes.

Demonstrated leadership qualities, including passion, integrity, teamwork, and motivation. Art Director

Social Imprints San Francisco, CA

Advertising Services

Led a team of production artists and print specialists to ensure flawless and cohesive design language, resulting in expanded company reach and increased visibility. Assisted in the reintegration of recently released individuals into the workforce and created internal web stores for leading companies like Lyft, Dropbox, and Pinterest. Conceptualized and designed marketing materials to target new clients, and supported e- commerce webstore creation for clients like Airbnb, Zenefits, and Lyft. Collaborated with the CEO and creative team to establish brand aesthetics and day-to-day operations.

Contributed skills in HTML, CSS, e-commerce photography, retouching, and editing. Senior Designer, Contract

Beats by Dre Los Angeles, CA

Computers & Electronics Manufacturing

Spearheaded the Beats Black Friday campaign and demonstrated creativity and marketing expertise through crafting attractive signage for various company channels and developing a comprehensive brand strategy for digital and in-store activations. Collaborated with design team and Creative Director to develop and execute typographic designs for print materials that align with overall product strategy and merchandise objectives.

Utilized full Adobe Suites to produce presentation decks for the Black Friday campaign and presented marketing solutions and ideas to the Creative Director and sales team. Graphic Designer

Adidas Los Angeles, CA

Sporting Goods

Developed phraseology, conceptualized color schemes, and designed apparel layouts. Composed verbiage for Adidas Originals' top-selling t-shirt program at the mall. Crafted unique hand-lettering and typography designs. Collaborated with the Creative Director to produce graphic illustrations that aligned with the brand's overall strategy, merchandising goals, and the distinctive Adidas Originals aesthetic.

Graphic Designer

FRANK 151 Los Angeles, CA

Book & Periodical Publishing

Produced top-quality advertising and printed materials for the global magazine Frank151 and Scion layout.

Utilized advanced skills in Adobe CS, Photoshop, Illustrator, InDesign, MS Office, and other software to effectively publish articles.

Designed unique hand-lettering and typography that elevated the overall visual appeal of the content.

Graphic Designer, Contract

Nike Beaverton, OR

Retail

Created graphic design concepts for performance and active wear program. Developed brand strategy and visual art for Livestrong campaign. Designed materials, presented designs, and incorporated critique results for Nike projects.

SKILLS

Creative Direction Art Direction

Graphic Design Illustration

E-Commerce Web Development

CSS HTML Wireframing

Typography Identity

Environment Design

Presentation Design

Adobe Suite Cloud

Presentation Design Packaging

Powerpoint Figma Canva

Microsoft Adobe Suite Cloud

Branding

EDUCATION

Bachelors of Art -

Film Animation

Pratt Institute

Brooklyn, NY

GPA

3.85 4.00

Illustration

Ringling School of Art &

Design

Sarasota, FL

GPA

3.95 4.00

CERTIFICATION

HTML Wordpress

Treehouse Learning, 2012

Communication Design

Pratt Institue, Issued 2003

EXPERTISES

Adobe Illustrator

Adobe Photoshop Adobe Indesign

Pitch Decks Adobe Lightroom

Adobe XD Layout

Adobe Lightroom Apparel Design

Hand Sketching CAD

Color Ideation

07/2010 - 12/2010

01/2007 - 03/2009

03/2006 - 10/2006

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EXPERIENCE

Graphic Designer, Contract

Hanes Brand New York, NY

Apparel Manufacturing

Generated original graphics and expressions for athletic and casual wear. Produced trend and travel reports for members of the design team and presented ideas to marketing department.

Used graphic design skills, such as drawing/sketching, typography, ideation, color-theory, texture, spacing, scale, and visual presentation development. Created original illustrations for men’s, women’s, and youth department store apparel. Developed art assets for Champion Apparel license. Checked lab Dips to ensure garment/print color correctness for Image Lab. Senior Graphic Designer

Marithe Francois Girbaud New York, NY

Retail Apparel

Designed graphics for the international licensed LeJean & Girbaud apparel. Monitored emerging graphic screen trends.

Communicated and managed color resources, lab dips, yarn dyes, and specialty color naming.

Created materials for the developmental process including: original artworks, color indication, and artwork sizes.

Used graphic design skills, such as drawing/sketching, typography, ideation, color-theory, texture, spacing, scale, and visual presentation development. Extensive international travel to production facilities to ensure timely delivery or garments, fit samples, and salesman samples.

Developed Tradeshow displays, art assets, and advertisements. Worked with external consulting agencies on editorial print, billboards, and corporate events.

Artwork featured in Trace, Vibe, LUSSW, and Antenna magazine. Graphic Designer

Marc Ecko Enterprises New York, NY

Apparel & Fashion

Collaborated with Creative Director on development and execution of graphic illustrations to achieve overall product strategy and merchandise objectives. Collaborated with a team of designers as a collective group. Created original multi-media illustrations for seasonal print graphics. Helped create newly erected menswear line Cut & Sew assets, silhouettes, and textiles. Performed and presented marketing and trend information to ensure consistency within the Ecko brand.

ACHIEVEMENTS

Fast Company's Drive Your

Business Forward

Social Imprints, 2016

MTV Art Battles

Champion

MTV Network, 2010

BOOKS

Ogilvy on

Advertising

David Ogilvy

Steal Like an

Artist: 10

Things

Nobody Told

You About

Being Creative

Austin Kleon

MY LIFE PHILOSOPHY

Talent wins games, but

teamwork and intelligence win

championships.

– Michael Jordan

REFERENCES

Maikel Van De Mortel, CMO

Phone: 612-***-****

Email: adwmfl@r.postjobfree.com

Matt Middleton, CEO

Phone: 646-***-****

Email: adwmfl@r.postjobfree.com



Contact this candidate