Sales and marketing.

ANNE ZBINDEN

**** ******** **.

San Antonio, Texas 78209

210-***-****/adwm21@r.postjobfree.com

Summary: Highly organized and motivated professional with 35 years of proven results in marketing/public relations, development and fundraising, special events, and healthcare management in both non-profit and investor-owned organizations. Excellent written and verbal communication and relationship building skills.

EXPERIENCE

Franklin Park Sonterra December 2022 – March 2023

Premier, luxury, senior living community. Offering a care free retirement lifestyle and a spacious and welcoming environment.

Director of Sales & Marketing

Independent and Assisted senior living sales

Maintained census over 90% in first 30 days

Excellent customer service and relationship building skills resulting in increased admissions

Brookdale Senior Living July 2012 - December 2022

Brookdale Senior Living is the largest owner and operator of senior living communities throughout the United States, operating over 700 senior living communities and retirement communities in the US. Enriching the lives of those we serve with compassion, respect, excellence and integrity. We provide assisted and independent living, skilled nursing and rehabilitation, memory care, home care and hospice services.

Sales and Marketing Director/Sales Manager

Increased admissions by 64% in first 4 weeks.

Developed new network of professional and medical referrals and outreach resulting in increase of admissions.

Experienced in assisted living and memory care sales

Increased census from 75% to 100% in first year

Maintained census of 80 - 89% or higher overall

Assist in skilled nursing admissions by touring scheduled prospects and walk ins and friend and family connections resulting in an average of one to two per month

Excellent customer service and relationship building skills resulting in greater resident and family satisfaction as resident survey scores have risen from one to 4 points every year

Received 7 President’s Award for admissions

Developed and carried out marketing strategy for our location targeting the surrounding population using radio ads, outreach, events for friends, family and prospective residents resulting in steady census with growth

Moved to 2 communities in April 2021 to increase census

Won a President’s Award in 2nd quarter after move for number of move ins

Assist with operations as needed

The Children’s Shelter, San Antonio, Texas 2007-2012

A private, non-profit, nationally accredited corporation that has provided services to San Antonio and Bexar County since 1901. The Children's Shelter’s services encompass a continuum of care of emergency shelters, foster care, adoption, residential treatment care, child abuse prevention, teen pregnancy and parenting programs.

Vice President of Community Relations

Raised over $4 million in 4 years

Increased annual holiday appeal donations by 80% from FY 2008 to FY 2011

Member of Senior Management team responsible for business development to create sustainable funding and implementation of organizational strategies

by identifying and cultivating donors and prospects, managing an active donor portfolio, coordinating grant submissions, planned giving, and fund raising campaigns from individuals, corporations, and foundations. Built strong relationships with 28 member Board of Directors.

Increased and maintained successful Annual fund through mail and email solicitations

Provided special event management and oversight to include planning, solicitation of corporate donors, creation of invitations, signage, decorations, vendor solicitation, follow up with donors after event resulting in increased donations and in-kind donations

Volunteer recruitment, management, and retention

Marketing and public relations for entire agency to include tours and speeches to individuals, groups, United Way campaign corporations, social media and website strategy and oversight, oversight of press releases and media relations

Provided oversight for the Grant and Thrift store .

Nix Health, San Antonio, Texas 1998-2007

A full-service hospital and health care system in San Antonio, Texas with a continuum of care including physicians of all specialties, five facilities: Nix Medical Center, Nix Specialty Health Center, Nix Alamo Heights, Nix Sleep Center, Nix Primary Care Center and Nix North Orthopedic Center, and Nix Home Care and Nix Private Care.

Administrator, Nix Alamo Heights Clinic and Rehabilitation Hospital/Community Education Coordinator

Management

Preparing monthly and annual statistical reports for rehab hospital

Preparing weekly marketing reports and plan with documented call history

Administered and carried out daily operations of rehab hospital to include implementation of new Medicare PPS payment system, budget, regulatory standards, staffing, personnel issues, physical property issues, marketing, patient satisfaction rates of 97%

Collection rate at 90% during tenure

Recruitment of 1 primary care physician and 1 internal medicine physician for 2 physician’s practices and 3 specialty physicians for office space rental

Coordinated installation of new mammogram machine

Property management including overseeing build out of facility, resolving issues for tenants and patients

Coordinated meeting with potential principals in Surgery Center

Administered and carried out daily operations of Nix Alamo Heights clinic to include JCAHO visit, financial productivity, staffing and personnel, collections, billing, reporting productivity and monthly financials

Implemented weekly meetings with physicians to keep lines of communication open between clinic and hospital resulting in increased in use of system services

Prepared statistical and operational reports for rehab hospital and presentation to Executive Committee quarterly, UR Committee and Acute Rehab Committee

Marketing

Marketing/Sales for Nix Alamo Heights, Nix Specialty Rehab Hospital, Nix Outpatient Therapy Services and Nix Home Care, cross-trained in radiology sales to physicians and hospital case managers making 50-75 visits per week

Creation and implementation of strategic yearly and quarterly marketing plans resulting in 20% growth in admissions at Rehab hospital each year

Developed and coordinated educational programs and awareness events for new physicians at Nix Alamo Heights to increase awareness and build practices for primary care and specialty physicians, Assisted Living facilities, health fairs, Senior Gold organization, Humana Military, physician groups, case managers.

Creation and development of educational collaterals for physicians, case managers, and patients for sales presentations and regular marketing visits increasing visibility and presence in San Antonio and South Texas

Creating and rebuilding referral base in accordance with Medicare regulations for rehab hospital including increase in preferred admitting diagnoses and compliance with 60% admission rule

Develop and create ads for print publications and other collaterals to increase awareness of services

Practice Management Institute, San Antonio, Texas 1990-1998

A leading provider of continuing education for medical office professionals presented in 400 of the nation's leading hospitals, health care systems, medical societies and colleges.

Vice-President, Consulting Services

Conducted individual practice management consultations and training to hospital systems, physicians and physicians’ staff including initial contact, onsite visits and follow-up and report on coding, accounts receivable management, customer service, Medicare regulations compliance

Presented seminars on satellite network broadcast to over 75 sites including preparation of materials for video slides and graphics, course materials, and scripts

Responsible for training of faculty including creation of course materials, collaterals, and individual specialty programs. Including editor of national, subscription monthly newsletter, “The Link”. Coordinated contributing writers, compilation of articles, planning of content, and writing articles

Authored articles for company subscription newsletter and 2 articles in Cleveland Clinic newsletter

Primary Care Net, San Antonio, Texas 1995 - 1997

Part of the CHRISTUS Heath hospital system providing patient management services including the Health Texas Medical Group and the Solomon Anthony primary care groups. Since its inception, Care Net has enhanced the member, employee, and customer care of clients nationwide.

Director of Education

Created Education department for physicians, medical and professional staff

Developed monthly educational programs for primary care physician office staff and internal staff including coordination of CPR classes, HR related classes, coding classes, and customer service classes

One of four chosen to begin and teach customer service program to entire organization resulting in an increase in patient satisfaction

EDUCATION

Bachelor of Arts in English

Trinity University – San Antonio, Texas

ORGANIZATIONS/ACTIVITIES

First Presbyterian Church – Ordained Deacon, Sunday School Teacher

Member of the Association of Fundraising Professionals

Exhibitor Chair, Annual Conference 2011

Member of the Battle of Flowers Association

Assistant Script Chair

Operations Chair for Oratorical

Civic & Educational Float Chair

Banners Chair

Public School Float Coordinator

Junior League of San Antonio

Chairman, Rummage Sale 1998

Nominating Chair 2003

Special Events Chair 2002

Community Awareness Workshop Chair Provisional Class 2001 Sustaining Member 2004 to present

American Cancer Society – Relay for Life Chair – Alamo Heights 2006

Mission Road Development Center

Co-chair Country Store 2006 Silent Auction 2003, 2004

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