Resume

General Manager Marketing

Location:

Dubai, United Arab Emirates

Salary:

25000

Posted:

April 17, 2023

Contact this candidate

Resume:

CAMILLE

AL-MUSHARRAFIEH

COVER LETTER

Dear Hiring Manager,

The opportunity to join your company as a Marketer is an excellent match with my long experience marketing top-end consumer products & services with over $50 million of annual sales. Speciﬁcally, my applicable experience for this job and key strengths include a 360 view and experience in the Media and Advertising industry.

I am a highly organized, time eﬃcient resourceful, multidimensional skilled, self-motivated individual with extensive experience in the marketing ﬁeld with primary focus on brand & account management followed by Creative services.

My working experience has given me a comprehensive exposure on both local and international levels, which created a solid understanding of various market’s backgrounds and requirements. During my work experience, I have had the chance to perform market research, organize and lead focus groups, develop marketing plans, manage advertising campaigns, strategically position a company and a product in a highly competitive environment, and most importantly participate eﬃciently in teamwork projects.

Thank you for your time & attention, I look forward to hearing from you soon.

Sincerely,

Camille I. Al-Musharraﬁeh

PERSONAL

NATIONALITY

Lebanese

D.O.B

Oct. 12, 1976

STATUS

Married

DEPENDANTS

VISA VALIDITY

Oct. 25, 2023

DRIVING LICENSE

LEBANON / OMAN / GCC

www.linkedin.com/in/camille-al-musharrafieh

CAMILLE

AL-MUSHARRAFIEH

CONT ACT CAREER OBJECTIVE

adwlb0@r.postjobfree.com

+968.99.869.249

+971.50.369.7691

+961.3.451.284

Current: Dubai, UAE

Muscat, Oman

Home: Beirut, Lebanon

EDUCA TION

LEBANESE AMERICAN

UNIVERSITY

Beirut, Lebanon

B.S/B.A Marketing, Advertising

& Communication arts (June 2000)

INTERNATIONAL SCHOOL

OF CHOUEIFAT (SABIS)

Beirut, Lebanon

High School (June 1994)

Leverage my skills to successfully ﬁll a marketing role and be a leader in my domain and an asset to my team.

PROFESSIONAL EXPERIENCE

HEAD OF MARKETING (RESTAURANTS)

Hot Star LLC, Muscat, Oman / Sep 2016 - Feb 2020

Manages marketing activities related to Oman operations, develops strategic action plans to increase the market shares, public image & company’s objectives, achieving the highest level of customer care by managing the CSA’s/Delivery Personnel to exceed customer satisfaction consistently.

18% increase in sales achieved in ﬁrst year.

- Prepares & controls yearly marketing plans & budget.

- Monitors all competitors activities, conducts SWOT analysis & recommends necessary actions.

- Manages the marketing activities & supervises the implementation on site.

- Supervises the social media activities and replies when needed in order to ensure customer satisfaction & increase the number of followers.

- Social Media accounts handling and works with Digital, Creative & PR agencies on campaigns & Communication activities.

- Works with printing houses / suppliers concerning marketing materials

- Handles & prepares all press releases, Media Interviews, press conferences after CEO’s approval.

- Creates & suggests CSR Programs in order to boost the company’s image.

- Manages the Customer Service Dept. & ensures that members are providing the best quality service.

- Conducts weekly & Monthly meetings with all core members.

- Ensures that all CSA members are using cross selling & up-selling techniques to promote items & increase the average check per order.

- Analyzes the sales of each branch and ﬁnds solutions related to marketing to boost sales.

- Conducts customer analysis reports based on existing & new data & proposes marketing activities.

- Responsible of CRM, follow up on feedback & handling positive & negative comments.

- Assists the Director of operations in diﬀerent studies related to the F&B and its best practices.

BRAND / BUSINESS DEVELOPMENT MANAGER

Al-Jabal Trading LLC, Muscat, Oman / Mar 2020 - Jan 2023 Launched FMCG brands in the Sultanate and managed their branding

& marketing activities, developed strategic action plans to increase the market shares & company’s objectives to achieve the highest sales ﬁgures possible in a very short period of time. SKILLS

TVC & Animation Director

Project & Event management

Brand & Account management

Branding, Identity & Positioning

Social media & SEO management

Marketing Strategy / Data analytics

Integrated Marketing / Public relations

Marketing Campaigns / Sales consulting

Inﬂuencing / Motivation / Negotiation

Creative & conceptual advertising

Product & business development

Startups / Business Launching

Content Creator & Copywriter

Art direction / Graphic design

LANGUAGE

ARABIC

Native

ENGLISH

Fluent

https://wa.me/961-***-****

mail to: adwlb0@r.postjobfree.com

ACCOUNT MANAGEMENT

CONTENT CREATION

GOOGLE

FACEBOOK

INSTAGRAM

SEO

CAMILLE

AL-MUSHARRAFIEH

PROFESSIONAL EXPERIENCE

MARKETING MANAGER (FMCG / RETAIL)

The Sultan Center, Muscat, Oman / Aug 2014 - Aug 2016 Supervises marketing activities, develops strategic action plans to increase sales, loyalty, achieving the highest level of customer care by managing the CSA’s personnel to exceed customer satisfaction consistently.

13% increase in sales achieved in ﬁrst year.

- Prepare marketing strategies alongside other company executives and staﬀ.

- Prepare and adhere to budgets.

- Oversee creation & delivery of press releases, advertisements, & other marketing materials.

- Manage the marketing activities and supervise the implementation on site.

- Initiates creative & strategic promotional ideas to increase footfall & sales.

- Monitor on all competitors’ activities.

- Supervise the social media activities and replies when needed in order to ensure customer satisfaction & increase the number of followers.

- Work with Digital, Creative & PR agencies on marketing campaigns & Communication activities.

- Work with printing houses / suppliers concerning marketing material. SALES MARKETING MANAGER (MEDIA & ADVERTISING)

NTT Communications, Beirut, Lebanon / Apr 2012 - Sep 2014 Manages sales marketing activities, develops strategic action plans to increase sales.

21% increase in sales achieved in ﬁrst year.

- Prepare & control the yearly sales & marketing plans & budgets.

- Manage the sales & marketing activities and supervise the implementation on site.

- Follow up on all sales activities, coach & train and recruit new executives.

- Supervise social media activities.

- Work with printing houses / suppliers concerning marketing materials.

- Conducts weekly & monthly meetings with all core members.

- Ensure that everyone is following service standards and achieving the monthly sales target.

- Conduct customer analysis reports based on existing and new data and proposes marketing activities.

INTERNSHIP

FUTURE TV

Editing, Production

Direction & Live Coverage

ALICO

SALES

SOCIAL MEDIA

SKILLS

COUNTRIES

EXPERIENCE

LEBANON

BEIRUT

KUWAIT

KUWAIT CITY

U.A.E

DUBAI

K.S.A

RIYADH

OMAN

MUSCAT

COMPUTER

SKILLS

ADOBE DESIGN SUIT

Illustrator

Photoshop

InDesign

Premier

Flash

MICROSOFT OFFICE

Word

Excel

Outlook

PowerPoint

LECTURER (MEDIA & MARKETING)

OBEIKAN R, Riyadh, KSA / Apr 2010 - Mar 2012

Bussiness Marketing and Media lecturing, training and work shops. CAMILLE

AL-MUSHARRAFIEH

BRAND

EXPOSURE

PROFESSIONAL EXPERIENCE

ACCOUNT MANAGER (ADVERTISING)

Aura International, Dubai, U.A.E / Feb 2007 - Mar 2010 Handling client accounts, achieving the highest level of customer satisfaction.

- Create a vision for products.

- Work with designers, artists, copywriters, sales team and marketers.

- Follow up with clients on day-to-day basis.

- Plan advertising & media campaigns.

- Suggest activities to keep brand up to competition.

- Manage focus groups and brainstorm sessions.

- Oversee the creative process and give guidance to the creative team.

- Media & Communication.

- Advertising, Publication & Graphic Design.

- Creative & Conceptual thinking.

PROFESSOR (PUBLICATION, MEDIA, ADVERTISING & MARKETING) Art, Science & Tech University, Beirut, Lebanon / Apr 2003 - Aug 2007 CREATIVE DIRECTOR (ADVERTISING)

Team Young & Rubicam, Kuwait, Kuwait / Jan 2001 - Mar 2003 Leading and inspiring a team of thinkers and designers, taking creative to a new level. A natural eye for design and a drive to inspire dynamic ideas that connect with all types of audiences.

- Build, lead, & review work of the creative team in the production of all web, print, & digital marketing collateral.

- Lead & manage content strategy for all-scale projects, digital & brand design, compelling content, and technology.

- Collaborate with the marketing and sales departments in developing marketing plans, analyzing results.

- Analyze brand tracking, market trends, consumer need, & the competitive landscape

- Meet budget standards by forecasting and managing expenses.

- Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables.

- Prioritize work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments.

- Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a ﬁscally responsible manner.

- Review & approve art & copy developed by the team, ensuring deliverables that eﬀectively address marketing goals.

- Produce work that translates ideas into print materials & digital experiences for visually sophisticated audiences.

- Present, or oversee presentation of ﬁnal concepts, & obtain approvals for deliverables. CAMILLE

AL-MUSHARRAFIEH

TEAM YOUNG & RUBICAM

GENERAL MANAGER

Rami Zakhem

+961-*-***-***

adwlb0@r.postjobfree.com

AUL

CHAIRMAN

Dr. Cherif Chehab