Matt

Coburn

PROFESSIONAL STRATEGIST

281-***-****

ABOUT ME

adwkxk@r.postjobfree.com

Atascocita, TX

Motivated professional with record of building relationships, managing projects from concept to completion, and coaching individuals to success.

Extensive experience with programs and software; Microsoft Outlook, Word, Excel, Adobe Photoshop, Illustrator, InDesign; SEO Tools: GMB, Search Console, Google Analytics, Adwords, Webmaster Tools, ScreamingFrog, Web CEO, SemRush. Continued usage with SAP/Fiori, ADP, and SalesForce

LinkedIn

SKILLS

EDUCATION

Bachelor of Arts / Communication

University of Houston – Clear Lake

2015

ACHIEVEMENTS

Drafted in 2005 / Los Angeles Dodgers

Drafted in 2006 / Milwaukee Brewers

EXPERIENCE

SEO Marketing Specialist

University of Houston / Houston, TX / June 2022 – March 2023

Lead the development and execution of SEO for the University of Houston

Consulted and developed strategies to target keywords on behalf of different departments across the University

Launched paid advertisement campaigns on behalf of the University

Monitored and maintained the GMB listing on behalf of the University

Marketing Strategist; Web Development & SEO/PPC

Lighting Inc. / Houston, TX / February 2021 – February 2022

Lead the development and execution of marketing strategies on multiple platforms

Initiated sale number increases through email marketing campaigns

Increased social media presence through content creation

Created marketing material while collaborating with department heads

Digital Project Manager; SEO/PPC Specialist

Petro Pages / Webster, TX / November 2014 – March 2020

Oversee planning and flow of digital campaigns while identifying/resolving obstacles

Managed monthly organic search campaigns

Identified on-page & off-page opportunities for improvement per campaign

Manage monthly Pay-per-click/Remarketing campaigns

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