SCOTT PETERS

Austin, TX

linkedin.com/in/scott-peters-atx adwkf5@r.postjobfree.com 512-***-****

SENIOR COPYWRITER

Experienced, brand-building copywriter energizes creative team explorations, solves strategically, and writes to differentiate no matter the assignment. Skilled at gathering insights, distilling complex ideas, shaping compelling stories, and providing stewardship of brand voice and narrative. Accepts any challenge, hits deadlines, and brings well-crafted concepts and commitment to any team looking for consistently creative solutions that stand out and produce results.

SKILLS AND EXPERIENCE

Creative Copywriting • Brand Voice • B2C/B2B • Digital Campaigns • UX • Web copy • SEO • Drupal essentials

Multiple Biz Apps • Social • Demand Gen • Content Marketing • Product Marketing • Performance Marketing

Campaign Strategy • HR Brand • Customer Success • Community Engagement • Events/Experiential • Partner

Retail Promotions • Multimedia Scripting • Email • Landing Page • Style Guides • Decks • CX/HX • Generative AI

WORK DETAILS

SOLARWINDS — IT software company April 2015 – February 2023

Senior Copywriter Marketing Communications Manager

Brand lead, copywriter for in-house creative team responsible for brand messaging and multi-channel campaigns.

●Partnered with senior designers on high-level brand work, including web, events, and launch campaigns. (Team collaboration on Miro. Worked in Asana, Confluence, MS 365. Basics of Adobe Creative Cloud)

●Worked closely with Demand Gen, Customer Marketing, Channel/Partner, and Public Sector teams to create digital/CRM campaigns, develop nurtures, drive conversions, and successfully build pipeline.

●Edited marketing copy company-wide to infuse brand voice and build consistency for email, social, content abstracts, message masters—and wrote longer form email and homepage/internal pages/landing page copy.

●Collaborated with Creative Group on two major re-brands to evolve brand approach for a growing mid-market/enterprise audience.

●Supplied Social Media team with headlines and lead-ins for paid campaigns, mentoring junior writers.

●Brainstormed monthly with Community team to theme and build engagement for THWACK learning missions.

●Joined forces with Digital Strategist to implement “Techbot” AI chat to web (Drift), built persona, and added voice to wireframe. Bot immediately generated leads and ROI.

●Go-to person for naming things from corporate blog to products to newsletters to company initiatives.

●Collaborated with UX Team on micro-copy (Figma/Zeplin), shaping brand tone for mobile app, portal, and reg.

●Created Brand Book to inform and inspire company vision and assisted with SW Style Guide.

●Assisted Multimedia Team with video concepts, occasional scripting, and collaborated on motion graphics.

●Co-created brand thematics and interactive visitor experiences for trade show events.

Scott Peters Page Two

71 WEST CREATIVE March 2015 – March 2016

Freelance Creative

Developed print and retail campaigns for Bosch and Zafra Rum/Dana Importers with boutique agency (Brainswitch). Independent creative work evolved into an exclusive contract with SolarWinds' creative department—F/T in 2016.

●Expanded technology expertise for the growing Austin market—grew spirits/consumer products brand work

●Provided agency experience and new creative perspective to in-house team.

TRACY LOCKE ADVERTISING April 2010 – March 2015

Senior Copywriter

Served as Senior Copywriter for all things (PBC) Pepsi Beverages Company creating integrated campaigns and experiences with a youthful, cultural edge. Strategically strengthened Pepsi-Cola brands and partnerships at the retail level developing 360-activation campaigns for field marketing teams and BU’s across North America.

●Lead writer for regional advertising and promotional campaigns that included print advertising, point-of-sale, radio, tv, outdoor, experiential marketing, corporate videos, and anything else PepsiCo brands or brand system needed to build market share, drive relevance, strengthen customer relationships, and fuel teams.

●Collaborated with numerous Art Directors to successfully activate portfolio brands, sports properties, and celebrity endorsements for PepsiCo on the Foodservice and Shopper/Customer Marketing business.

●Included Power of One work with Frito-Lay, Lipton Tea partnership, Starbucks B&C, and Hershey brands.

●Agency experience included pitch work for new business.

ADDITIONAL EXPERIENCE

CORE! A VIRTUAL DESIGN AGENCY

Partner Lead Copywriter

EDUCATION

Master of Arts (M.A.), Advertising, The University of Texas at Austin

Bachelor of Business Administration (B.B.A.), Management, Texas State University

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