MAHIMA YADAV

Jersey City, NJ ***** adwka3@r.postjobfree.com 945-***-**** linkedin.com/in/mahimayadav EDUCATION

Pace University Manhattan, New York

Ms. in Marketing Analytics June 2024

GPA: 3.23

Relevant Coursework: Business Analytics and Statistics, Marketing Research, Strategic Marketing Planning, Database Management Systems, Customer Relationship Management, Driving Marketing Performance Maharaja Surajmal institute Delhi, India

Bachelors in Business Administration July 2021

GPA: 3.8

ACADEMIC PROJECTS

Nike Strategic Marketing 2022

● Prepared a strategic marketing plan for Nike using tools including SWOT analysis, online surveys, customer journey mapping, and secondary data

● Identified pain points and provided recommendations for the same while addressing the 382 billion USD footwear market.

● Analysed and interpreted data to continuously optimize business performance

● Test the data-driven insights in the real world by survey method to confirm performance

‘Heard’ Business plan 2022

● Created a business model canvas for a new company ‘Heard’

● Generated and evaluated a potential market placement report for the company acquiring 50k users

● Prepared a marketing calendar, visual advertisement, pricing strategy for a 3 year plan Consumer Behaviour 2021

● To study the impact of fake news & negative effects of social media on consumer behaviour

● Conducted a survey of 122 (sample size) people using the Non Probability Sampling Method. Company Profiling 2020

● The Millennials Club Pvt. Ltd.'s social media marketing formed the foundation of the study.

● Focused on business expansion and growth while describing the firm profile, discussing the strategic plan, market summary and trends, SWOT analysis, STP analysis, and competition analysis for this study. WORK EXPERIENCE (Internship)

Team Computers Pvt. Ltd. Gurugram,India

Customer Relationship Management Executive January 2021 – May 2021

● Profiled 500+ business (financial institutions) and managed the data for the same

● Built 100+ connections and set up meetings with the C-level management of different financial institutions LEADERSHIP EXPERIENCE

AIESEC Noida, India

Vice President February 2020 - February 2021

● Mentored 7 managers and 35 members over the span of a year

● Generated leads and did a market analysis of the product and conducted 10+ corporate exchanges

● Designed and supervised the organising committee for a 3 day conference for 200 delegates within a budget of $4880

SKILLS

Technical: MS-Office and Google Suite (Outlook, Word, Excel, PowerPoint, Google Sheets, Google Slides), MRI Simmons, Statista, SQL, Google Trends, Canva, Google Ngram, Qualatrics,SPSS, Data Entry Languages: English, Hindi

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