CANDACE WELLS

**** ********** **. ********, ** **110 • 571-***-**** • adwk1c@r.postjobfree.com

DETAIL-ORIENTED MARKETING DIRECTOR

Event Management Director • Event Marketing Director • Event Planner • Event Manager Market Research & Competitive Analysis • Creative Marketing • Increased Revenue Sales 1st Year WORK EXPERIENCE

Alluring DeKor LLC, Manassas, VA Mar 2016 - Present Event Coordinator - Owner

• Plan, manage, and execute private and corporate events for every client to ensure they are within their expected scope, time, and budget.

• Function as the liaison between client/ stakeholders and third-party vendors providing AV, Photography, and additional entertainment services.

• Consultation for each event to identify the overall goals, objectives,and scope of the event and then clearly and concisely outline the necessary tasks, timeline and resources needed to fulfill. Tibco Software, Inc., Palo Alto, CA Nov 2021 - Sept 2022 Corporate Social Responsibility Manager

• Executed the planning and management of large-scale events with over 500 attendees.

• Achieved $2.1M in revenue sales within the first year through effective development of TIBCO4Good strategy, goals, and missions.

• Orchestrated overall engagement in cross-functional activities around the TIBCO4Good platform with various humanitarian efforts and analytics globally.

• Drove internal and external branding communications including social media content, blogs, press releases, and product/website messaging.

• Promoted employee engagement and morale with complete management of the corporate promotional branding store focusing on employee and customer-facing "Swag".

• Produced the implementation of an innovative New Logo and Client Welcome Kit.

• Delivered multiple innovative projects to promote diversity and inclusion in the technical field.

• Solely managed all promotional items for internal and external events with additional management of each microsite for field marketers

• Facilitated all planning for user conferences, trade shows, and webinars with design and management of all signage, table linens, stages, booth activities, promotional items and catering needs. Continental Building Products, Herndon, VA Jan 2019 - Oct 2021 Marketing Specialist

• Managed planning and execution of numerous large-scale events with over 500 guests.

• Conducted market research to identify trends, competitor offerings, and demographic data.

• Collaborated with creative teams to develop branding ideas, graphic designs, promotional materials, and advertising copies

• Delivered effective marketing and promotional channels, including multiple media platforms, to relay engaging product messages to customers.

• Investigated the performance of a company's marketing campaigns and strategies by evaluating key performance metrics.

• Established and maintained relationships with clients through networking and prospecting.

• Supported inbound and outbound marketing activities with expertise in areas of event planning.

• Organized and handled the implementation of marketing communications, PR strategies, and strategic alliances in the commercial market.

• Managed the general scope of every corporate event to follow the office workflow procedures as well as maintain all invoices, files, and records to ensure all budgets and auditing standards were met. Saint Gobain, Herndon, VA June 2018 - Oct 2021

Customer Account Specialist

• Reduced customer wait times by 50% to improve efficiency and customer satisfaction.

• Increased Territory Sales by 15% in 2020.

• Contributed new orders and the creation and maintenance of consistent positive relationships with customers through work as an inside sales representative.

• Collaborated with logistics and warehouse specialists to ensure effective communication on rapid changes to ensure loading capabilities.

• Drove continuous project improvements to create, improve, streamline, and maintain the overall status of standard operating procedures.

• Orchestrated all aspects of new account onboarding.

• Collected, analyzed, and summarized customer information.

• Enhanced department and organization reputation by accepting ownership for accomplishing new and different requests from customers.

• Accelerated opportunities for adding value to job accomplishments. Xicon Solutions, Falls Church, VA May 2015 - June 2018 Pharmacy Analyst

• Contributed innovative program modifications to pharmacy management to improve aspects of efficiency, impact, and customer satisfaction.

• Provided management for all program decisions and assisted with incorporating key initiatives through leadership techniques and solution development.

• Produced and presented on data for the operational team to review, analyze, and evaluate.

• Optimized the management and maintenance of the TRICARE, and Express Scripts pharmacy databases to ensure organization and ease of information retrieval.

• Collaborated with multiple workgroups and departments within both Express Scripts and the Government to formulate and market data and information.

• Spearheaded management and analysis of pharmacy contractor performance through careful review of contractual reports for obtained metrics.

• Managed and operated SharePoint site for Pharmacy Operations Team with contractual and non-contractual reports, administrative rights, calendars, and additional documents PRIOR EXPERIENCE

Quest Diagnostics, Medical Laboratory Technician; Lafarge North America, Customer Value Representative; Heritage Institute, Pharmacy Technician Instructor; CVS Pharmacy, Pharmacy Technician EDUCATION

Norfolk State University, Norfolk, VA - 2009

Bachelors in Science, Biology, Minor in Chemistry

TECHNOLOGIES & CERTIFICATIONS

Technologies: Salesforce, Jira, Slack, Workday, Adobe, Project Manager, Visio, Microsoft Office, Pardot, HubSpot Certifications: Green Belt Certified; Leadership Training & Certification

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