Name: Nicole Gabrielle Murn Job Title: Marketing Manager

Address: High Point, NC 27265 Phone: 336-***-**** Email: adwjw6@r.postjobfree.com LinkedIn: linkedin.com/in/nicolemurn SKILLS

Microsoft Office (Excel,Word) Building Relationships Sales Growth Marketing/Media Relations SEO/Web Design Strategic Planning Inbound/Outbound Marketing Managing KPIs Client Engagement Sales & Product Training Cross-Functional Management Sales Operations B2B Marketing Strategy Content Management/CMS Digital Marketing WORK EXPERIENCE

Atlantic Exchange Inc. U.S. Sales Manager – Hand Tools 02/2019 – 7/2020

(New co-owner took over, see letter of reference attached)

Monitored product supply chain, sales operation processes and project management of trade shows

Obtained the largest roofing wholesaler in the region selling the Joyful Flappers products through creative positioning, strategic relationships and expert interpersonal communication skills

Originated marketing programs, researched and identified competition, sought out lead generation, and executed social media online marketing strategies that increased market penetration by 25 percent

Stimulated productivity in the marketplace with distributors sales representatives that increased sales by 25 percent and acted as the liaison between the manufacturer, distributor and its sales team

Took the initiative of record keeping in the CRM utilizing Salesforce, of all cold-calls and feedback received Southern Trade Publications Director of Advertising 04/2018 – 02/2019

Increased new business by 65 percent obtaining custom home builders for publication, Triad New Home Guide via cold calls, client-facing visits, prospecting, referrals from contacts and networking at live events

Analyzed previous marketing campaigns and re-established relationships with former clients’ closing the top multi-million dollar custom builder – the first time in 10 years

Executed live profit-driven workshops revolving around social media marketing and video that resulted in securing a long-term partnership with top real estate agencies generating an additional 28 percent of revenue

Boosted digital presence each month providing SEO copywriting for TNHG with keyword-rich content for the website and its social media, as well as collaborated on creative marketing campaign ideas

Reviewed and critiqued production of the Triad New Home Guide quarterly magazine and took corrective actions in problem solving

Greensboro News & Record (Berkshire Hathaway Media Services) Digital Sales Manager 02/2016–02/2018

(Position eliminated due to “decrease in workforce”)

Supervised a 12-member cross-functional sales and support team, trained all staff in digital products ranging from programmatic to targeted email, SEO, native advertising, video, interactive banner ads and more

Displayed leadership as a key player in bringing in over 259K of new digital revenue in nine months

Achieved quarterly KPIs for 12 + digital verticals through effective lead generation that yielded Y-O-Y average digital sales growth by 22 percent each month

Development of new web content, collaborated on social media marketing and reporting of clients’ analytics

Simplified escalation of complaints and communicated a solution to C-level executives when digital program was not compliant with SEO practices or errors made in the delivery or execution of clients’ digital campaigns

Maintained and reviewed monthly digital marketing programs financial statements for balance sheet reports and provided weekly forecasting

Conducted weekly sales meetings in holding direct reports accountable for achieving sales quotas, coached on consultative sales approach with effective lead generation and time management, dictated priorities for account maintenance and initiated daily - digital sales field training between two offices

Garnered a 93% client retention rate by demonstrating consistent discipline, self-motivation, and integrity for building long term relationships, along with managing the digital sales operations processes smoothly

Performed competitor analysis and set the standards for product positioning and pricing; established marketing copy of materials for sales teams to articulate the value of all the digital platforms Local Edge/ Hearst Media Services Company, Digital Media Consultant /Digital Sales Mgr. 5/2012 – 2/2016

Consulted on best online strategies using HMS multi-product internet marketing solutions and resources

As Digital Sales Manager - managed and trained a sales team consisting of seven direct reports; hired/fired

Google VIP - Ranked second nationally in digital sales for all of Hearst Media Services, August 2013 earned VIP status with a fully paid trip and tour of Google in NYC Ripple Effects Marketing Inc. Advertising & Internet Marketing Manager 06/2007 - Present

(Part-time position maintained / in addition to full-time career role)

Improved website hits by 536 percent implementing keyword research, SEO, Google Adwords creative ads, press releases, email marketing and Google analytics for a key client

Designed Facebook, mobile and Google ads, edited online copy and SEO copywriting of rich content to persuade, convert, and sell eCommerce customers resulting in higher conversion rates by as much as 50%

Built web-based web design websites using basic HTML, WordPress, Duda, Wix and others, administered SEO writing for content management

WFMY News 2 TV, CBS, Greensboro, Gannett Broadcast Account Executive 4/2001 – 4/2007 Coordinated 40 advertising accounts from inception to execution for such corporations as Papa John’s Pizza, Goody’s, Schiffman’s and more. Implemented market research and creative techniques to capture and convert client’s attention into qualitative sales.

Offered viable television and online advertising marketing options stimulating 98% customer satisfaction

Administered television and web budgets from $170K to $300K

Customized sales materials and sales approach relevant to clients’ demographic and qualitative profiles for the TV station and boosted closing rate from 50 percent to 75 by enhancing clients’ trust

Boosted station’s market share by 35% originating new Billboard revenue idea while strengthening brand HIGHLIGHTS & OTHER ACCOMPLISHMENTS

Established a strong market presence for skirt! Magazine Greensboro publication as Sales & Mktg.Manager:

- Developed go-to-market strategy, managed cross-functional team to prepare new product offering

- Sustained an 87 percent pick-up rate each month, organized successful community events

- Chosen by peers to receive the News & Record prestigious annual “Bonsai Award” for increased brand and revenue growth– awarded to only one employee each year under Landmark Media

- Conserved expenses meeting budgeting goals and saved $41,000 by establishing trade agreements

- Increased social media awareness on average 28% each month, utilizing innate creativity to establish new innovative ways of increasing social media engagement

- Founded skirt! Magazine “Pretty in Pink” expo for event marketing, charity, and brand awareness, increased new revenue by 30%, and donations +13% from previous year

Originated roles with many start-up companies planning and executing all strategic plans that accelerated brand and sales often overachieved by as much as 30 percent:

- Hired employees, instituted training modules and onboarding plans for sales staff immediate growth

- Maximized the development of C-level executives in understanding the value of SEO

- Demonstrated the abilities of self-management while multi-tasking and managing a diverse staff of professionals from entry-level to senior executives

- Attained keen knowledge of understanding different personality types through theatrical background experience and effectively assessing what drives each individual to achieve their best career potential EDUCATION

Bowling Green State University, Ohio Bachelor of Arts in Communication GPA: 3.27 / 4.0 St. Gregory’s College, Oklahoma Associates in Fine Arts GPA: 3.4 / 4.0

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