BASHAYI, EMMANUEL CHUN

* *, * * * N B A T . A D E S E G U N S T R E E T, D A W A K I, A B U J A

P h o n e : ( + 2 3 4 ) - 803 2 9 0 2 6 5 0, ( + 2 3 4 ) - 8 1 7 8 6 5 7 6 4 7 Email: e c b a s h a y i @ y a h o o . c o m ; S k y p e : @ ecb a s h a y i L i n k e d I n : h t t p s : / / www.l i n k e d i n . c o m / i n / e mmanuel-b a s h a y i - 2 1 3 8 3 SUMMARY

• 14 years’ experience working with the consumer goods giant Procter & Gamble and other reputable Multinational Companies working across Nigeria and West Africa.

• Broad experience within the Sales function working with Distributors, Customers, Shoppers and Retailers across North, East and Western regions in Nigeria.

• Consummate manager of people, resources and building systems and processes driving simplification

• Managed Sales Capability for Modern Retail in Nigeria at Procter & Gamble with a portfolio size of over $9 million in Nigeria

• Managed the over $10 million annual turnover of the Beiersdorf Business in Northern Nigeria being the 2nd largest business cluster for the company in Nigeria

• Led the team of 70+ persons with general business responsibility of Cars45 (a member of the Frontier Cars Group – Germany) in Northern Nigeria.

• Currently managing a team portfolio size of $15million annual turnover of Signify for English West Africa (Nigeria, Ghana, Liberia and Gambia) including Benin and Togo with a huge growth potential.

• Youthful and in-touch, passionate about people, life and open to change. PERSONAL DATA

• Date of Birth: 5thDecember, 1985

• Gender: Male

• Marital Status: Married

• Nationality: Nigerian

EDUCATION

• 2015 ESUT Business School, Enugu (MBA)

• 2008 Ahmadu Bello University, Zaria (B.Sc.)

• 2002 St. Peter’s College, Toto (SSCE)

WORK EXPERIENCE

Sales Manager, West Africa April 2022 – Till Date

Signify (Formerly Philips Lighting), SSA

• Responsible for driving sales team engagement, culture and accountability establishing high level of customer partnership and satisfaction for EWA.

• Manages sales team to achieve target in line with AOP and bottom-up objectives implementing key initiatives within the region with P&L responsibility.

• Responsible for achieving revenue, margins and sales productivity efficiencies target implementing winning distribution strategy for both consumer and project portfolios within the region.

• Responsible for regional growth initiatives on innovation products and services on Solar, WIZ, connected lighting and color kinetics.

Regional Director (Head), Northern Nigeria September 2019 – March 2022 Cars45, Nigeria Limited

• Led young and motivated regional team (up to 70+ people) to become go-to used cars inspection centers in different cities across Northern Nigeria.

• Responsible for B2B and B2C arm of business in region growing customer base and managing key relationships in region.

• Responsible for expanding, sustaining and growing region's revenues with P&L responsibilities

• Worked with CEO and other Heads of units to influence creation and communication of company strategy, business priorities and targets for regional center operations teams.

• Generated ideas about future retail & center operations activities to ensure cutting-edge strategy; led expansion activities & maintain up to date knowledge of used car market place, possible competitors and trends. Major Achievement within role:

Delivered +40% growth in regions units' sales and profitability in H1, 2020 (fastest growing region within period); 800% growth in number B2B partners and expanding C2C consumer penetration by 50% in H1, 2020; Expanded brand presence to Kaduna and Jos to increase footprint and accessibility to services.

Business Development Manager, Northern Nigeria December 2016 – August 2019 Beiersdorf (Nivea)

• Established relationships with key decision-makers within customer's organization to promote growth and retention.

• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit within region.

• Developed, Implemented and tracked city specific strategy and operational plan in close co-operation with appointed Distributor and Country Manager.

• Achieved monthly and quarterly sales targets by brand whilst at same time supporting accurate sales forecasting with proven strong performance. Ensured company norms and regulations are followed and any irregularities are brought to notice of management in head office immediately.

• Developed and implemented Joint business plans with relevant customers within territory. Continuously monitored both Distributor payments to Beiersdorf and Distributor claims (damages, trade promotions, debit notes) and ensure that both are settled within stipulated timeframes.

• Responsible Planning, controlling, and allocation specific budget and consumer promotion allocations in line with company and sales strategy. Also responsible for Planning, negotiation, and finalization of annual promotional calendar/activation in coordination with Country Manager.

Major Achievement within role:

Delivered +50% growth in 2018 versus 2017 in northern region; second fastest growing region in country. Strong double digit growth still being sustained in 2019 YTD at 31% in region; Initiated inventory management tools to help better manage inventory of Sub Distributors within region reducing OOS and fueling strong growth; Growing northern region to becoming 2nd largest region in country by company split with contribution of 27% to national; Deployed QDA (Quality Distribution Assessment) tool to help have visibility in to in-store fundamentals in modern trade stores weekly to drive action with team across region; Designed capability building initiatives to ensure that distributor partner staff are best version of themselves and delivering excellent in-store fundamentals as well as leading sustainable business. Modern Retail Channel Expertise Manager, Lagos September 2016 – November 2016 Transmed Distribution and Logistics

• Designed Modern Retail Structure for Transmed Nigeria from scratch across P&G and Berkshire portfolios.

• Aligned Channel plans with P&G team and ensuring excellent execution of same in top retail stores

• Built capability of Account Executives for effective management of customer related KPIs to deliver channel objectives

• Managed Channel budget to deliver strong top and bottom line. Also, managed AR of channel to keep company exposure within reasonable limits by determining credit limits and credit days for customers.

• Drove superior in-store fundamentals and relationships with customers through win-win Joint Business Plans, full engagement of customers in promotional plans and management of same. Major Achievement within role:

Designed and implemented the winning Go-to-Market model for Modern retail in the Transmed Organization which was new to the Lagos Market. This execution grew the business from N53million in August to N92Million by October end a whopping +73% growth versus run rate within 2 months.

Modern Retail Manager (Local Retail), Nigeria July 2015 – August 2016 Procter & Gamble

• Responsible for sales and managing relationship with Indigenous Retailers across Nigeria, by developing sales strategies for channel to deliver over $9 million in annual NOS across portfolio.

• Built capability of Modern retail managers to ensure win with every customer through strong Joint Business Plans, excellent executions of channel plans.

• Responsible for channel plans and executions strategies including channel specific Trade and Marketing plans Major Achievement within role

Implemented current strategic model for servicing distributor managed Modern Retail stores across Nigeria. Received Gold ACE award for Leading with Courage in indigenous retail space in Nigeria – Oct. 2015 Large Traditional Stores (LT) Channel Manager – Nigeria April 2014 – June 2015 Procter & Gamble :

• Designed right Go-To-Market to enable to company win with mini supermarkets within Nigeria.

• Developed capability of Distributors to ensure that they can play and win in this channel through profitable win-win propositions to customers and distributors alike.

• Also, built capability of Managers to manage this channel across distributors across country and delivery on sales expectation.

• Designed and develop Trade Marketing and Channel marketing activities in collaboration with different Brand Managers with proven ability to responsibly manage channel budget to deliver strong results Major Achievement within role:

Designed and implemented current pre-selling go-to-market model currently being used in this channel and was adjudged Best In Class

(BIC) go-to-market model for this channel and delivering +40% growth in channel. Distributor Operations Regional Manager (East and Western Nigeria) October 2013 – March 2014 Procter & Gamble

• Responsible for providing right workable business solutions to ensure distributors deliver on expectations.

• Ensured healthy distributor financials (P/L, working capital, cash flow management, etc.) and expected payscore of zero with proven ability to responsibly manage distributor AR issues.

• Agreed trade terms implementation executed across distributors being managed. Major Achievement within role:

Led successful implementation of SFA project for Distributors in Southeast and West. Also led successful RTM Pilot for Beauty Category in Nigeria ahead of launch of Camay range. Camay delivered +30% above launch expectation target. Key Account Manager (Northeast, South East, Eastern Central Nigeria) May 2009 – September, 2013 Procter & Gamble

• Responsible for delivery/exceeding of target sales for distributor organization by guiding distributor in hiring right personnel demonstrating proven ability to deliver strong results.

• Built capability of team through regular field visits and classroom trainings during morning meetings to have strong responsible team.

• Ensured excellent execution of P&G initiatives/promotions in distributor locations being managed. KAM is however not responsible for distributor's business decisions.

Major Achievement within role:

Received annual Award of Key Account Manager of Year 2013, prestigious award given to Best KAM within year for outstanding performance within Key Account Managers pool in Nigeria; Managed 3 of top 5 fastest growing locations in Nigeria growing at aggregate

+54% vs. YA also earned promotion thereafter.

SKILLS

• Sales Processes

• Verbal and written communication

• Goals and Performance

• Business Development and Planning

• National Accounts Management

• B2B & B2C Sales

• Lead Generation

• Distributor Operations

• Strategic Account Development

• Product and Services Sales

• Order Management

• Developing Business Plans

• Revenue Growth

• General Operations Management

• Sales Negotiation

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