Hi! I uploaded a resume on Zip Recruiter for a marketing communication specialist. What it doesn’t say in this resume is that I have a wonderful pre-med son at Cornell conceived through Mt. Sinai IVF and that he did a shadow -scribe experience with my IVF doctor, Dr. Tanmoy Mukherjee. My son’s name is Ben TANMOY Mukherjee. So I am very motivated by your post and hope you will interview me.

Caron Shapiro

335 East 33 Street

Apt 3b

New York, NY 10016

adwizo@r.postjobfree.com, 347-***-****

Employment Experience:

Communications/Digital Marketing Lead

VSW International Law May 2022- current promotion and Comm. Mgr 2017-2020

How do you transform complex legal briefs into exciting, compelling op-ed copy that is media friendly, attracts a high profile, deep pocket clientele in the U.S. and Asia, as well as serves neighborhood residents in need? How do you promote the firm’s lawyers to traditional and new media while also supporting the firm’s non-profit charity that brings NYC teens together with teens in Myanmar, tutoring, donating fashion forward clothes, raising money for village rice drops, video game playing and offering an expanded world view to teens on both sides of the globe.

I do it through strategic and crisis communications support, copy writing newsletters, brochures and press release announcements, create videos, pitch and write op-eds, print and radio ads. Know best practices for social media, including Google Analytics and SEO, Microsoft Clarity to interpret ROI. Instagram, Tik Tok, You Tube, Snapchat, Canva. LinkedIn. Vast virtual Rolodex of print, web, tv and radio journalists, knowledge of how to “pitch” them.

Op-ed Staff Writer, and Media Liaison, NYC Police Benevolent Association, January 2020 – May 2022.

Did you notice that the NYC PBA just got a huge raise, the highest in NYPD history? I played a small but crucial role by crafting op-eds for the Daily News and the NY Post, writing radio, tv, billboard and print ads to promote public awareness while keeping the membership informed about the complex arbitration proceedings through daily alerts, translating legal-speak into readable, engaging copy was the key.

So proud of my digital and print ad writing that helped them get an historical pay raise:

Take a look:

ttps://www.tiktok.com/t/ZTR3kVQ5d/

Is it possible to make the country’s most controversial and combative union of police officers, warm and fuzzy? And- how do you convince a city of largely liberal residents and elected officials that NYC PBA chief is right about a lot of important issues that affect everyday New Yorkers? I wrote op-ed, radio and tv psa, and produced digital video for social media that let people know cops are COVID first responders, single mothers, the last defense between bad guys and honest citizens, deserving of proper protective gear, proper care for their widows and kids, fair laws, fair pay, decent pension and healthcare. Wrote Op-eds, pitch media and create newsletter and announcements for 20K union members (police officers of NYC) on latest union- police department issues.

Ability to learn and the disseminate a wide range of complex changes which include: health related issues such as pandemic protection, long term symptoms of World Trade Center exposure, pension and health plan provisions, police women and widows issues, complex NYC budget issues, affordable housing issues, reform legislation, use of force, contract arbitration, qualified immunity, community engagement, vaccine mandate court cases, body camera court cases, interfaces with civilian review boards, parole issues, interface with mental health workers, line of duty widows, 911 police issues. Organize special events for union embers and create compelling videos for our social media about the event as well as place the videos on national and local media sites. Devise crisis communication and communication strategy. Copy write traditional and social media brochures, flyers, print, radio and tv media, as well as create video content for new media platforms such as Twitter, Facebook, You Tube, Instagram. In addition to keeping internal union members informed, I did the following communications outreach:

Wrote Op-Eds on behalf of union president Pat Lynch for NY Post, NY Daily News, Chief Leader

Wrote ad campaigns, radio ads, press releases, advisories, statements, tweets, web content, shoot and edit video, develop communications strategy, write Times Square digital billboard messaging.

Possess decades long relationships with local, state and national media.

Write monthly email and print newsletters for both active and retired members clarifying complex contract and political updates as well as analysis of latest department directives.

Updated and streamlined procedures of print house, distribution house interface for cost effective and more timely execution.

Pitch message-based stories to news media, develop new media contacts, both traditional and digital.

Shoot and edit and professionally produce two minutes videos for web and twitter that are picked up by national media outlets.

https://www.foxnews.com/lifestyle/9-11-police-officers-new-york-video-tributes

https://www.foxnews.com/us/nypd-union-holiday-party-families

https://www.linkedin.com/feed/update/urn:li:activity:6899580998640566272/

https://nycpba.org/news-items/pba-video/2022/funeral-of-wilbert-mora/

NYC PBA - How the city failed cops, again

NYC PBA - Police unions protect us all

NYC PBA - Moderate Democrats Need to Stand Up, Say No, and Vote No

NYC PBA - Reject the rhetoric that demonizes police

PBA RADIO AD: ‘FRONTLINE FAMILIES’ - YouTube

Freelance writer and copy writer: NY Post, NY Daily News, Crains Business, NY Times, The Downtown Express, The Villager, Star Ledger Write by lined opinion pieces for New York press, about education and public schools. Copy edit Op-Eds for my son’s opinion submissions to News and Post.

https://nypost.com/2015/04/13/the-teacher-who-saved-our-village-lifting-spirits-after-death/

https://nypost.com/2017/11/06/student-tells-how-stuyvesant-kids-stood-strong-when-terror-struck/

https://nypost.com/2018/01/27/how-colleges-spam-high-school-students-at-the-worst-possible-time/

https://www.nydailynews.com/opinion/stuvesant-kids-sayfullo-saipov-not-guilty-terror-loser-article-1.3681478

http://www.nj.com/entertainment/index.ssf/2012/05/max_payne_3_diablo_3_gamers.html

Fox News Radio 2014-2017: Writer, Producer, Copy Editor: Wrote and copy edited breaking newscasts and managed newsroom of anchors, writers and audio editors for 24/7 news operation.

CBS News and CBS News Productions 2007-2014

Shift line producer, copy editor and news writer: CBS News Radio 24/7. 2016-2019 Assign stories, create story line up, write breaking news, news of the day and headlines for this very fast paced national radio news for 6 one hour newscasts a day. Covered primaries and Trump election. Managed writers and reporters.

Medical Unit News writer: CBS Evening News, CBS Morning News, CBS News “Up to the Minute”, and elections. Breaking news and news of the day coverage. Election coverage in the newsroom of the national vote tallies, including the “Tea Party” election and its fast-changing results.

Health and Science Writer/producer 26 half hour episodes of the Science Channel series “Weird Connections” which features medical breakthroughs. Made difficult concepts understandable and fun, like insect flying secrets and how it relates to new concepts in drone and aircraft development, frog levitation in relation to human health, locusts watching movies and how it leads to robotic sensors braking cars to avoid hitting kids.

Other CBS News projects: Developed four hour shows for CBS News Productions' client "The Discovery Channel" on Dubai engineering, "Ten ways the World Could End", "What Really Sank the Titanic", "What Really Felled the Twin Towers".

1986-2004 ABC News "20/20" New York medical writer and producer, and ABC News Los Angeles writer/producer.

Traveled nationally and internationally covering health, science and related issues for highly rated newsmagazine. At the University of Wales, reported on groundbreaking work on the connection between car pileups and human brain perception limitations. In Malibu, conducted SUV crashes to reveal link between rollovers and driver errors. At Harvard, told technology of the brain stories on depression, anger management, male/female listening differences and new drugs. Followed patients through real life behavior changes with unparalleled access. Most stories involved interviewing attorneys for on air exposure. Supervised a group of editors, shooters, researchers, production assistants, director's assistants and reporters. Wrote or edited reporters' scripts. International stories, national stories, hard news and features. Managed employees and budgets.

Good Morning America: Found, shot and edited on AVID a story about health care in Canada vs US using flu shot problems as the catalyst. Also sold video to BBC Manchester. Wrote a full page print article on this story for the NY Daily News.

Links to my editorial and reported articles below.

https://www.thevillager.com/2019/08/stuy-h-s-christian-display-irked-students-parents/

https://nypost.com/2015/04/13/the-teacher-who-saved-our-village-lifting-spirits-after-death/

https://www.crainsnewyork.com/op-ed/schoolyard-bullies-billy-and-richie

https://www.nydailynews.com/new-york/education/awards-20190703-ddojfjturjhhxfcim5d3q3sk4m-story.html

https://www.nytimes.com/2016/08/14/sports/letters-to-the-editor.html

(scroll down to “Old World Peril” for my NY Times writing)

Edited this:

https://nypost.com/2017/11/06/student-tells-how-stuyvesant-kids-stood-strong-when-terror-struck/

https://nypost.com/2018/01/27/how-colleges-spam-high-school-students-at-the-worst-possible-time/

https://www.nydailynews.com/opinion/stuvesant-kids-sayfullo-saipov-not-guilty-terror-loser-article-1.3681478

Lots of National and local political writing, editing avail upon request!

Links to my long form network news stories highlighting interview skills below:

https://vimeo.com/68150051

https://vimeo.com/68151177

https://vimeo.com/68154650

https://vimeo.com/68154175

https://vimeo.com/59694595

https://vimeo.com/60599678

https://vimeo.com/70457766

https://vimeo.com/68155832

https://vimeo.com/68152024

https://vimeo.com/60602675

https://vimeo.com/60599066

https://youtu.be/xKiYqvqfo5A

Additional experience:

Adjunct Professor: Taught writing “ based on a true story” and videogame scripting at Montclair State University, TV and New Media Department. Placed article about the class in the Newark Star Ledger.

Education:

CURRENT; Masters of Science in Digital Marketing, Rutgers Business School including, Google Analytics, SEO, social media story telling on Instagram, Pinterest, Tik Tok, Twitter, Facebook.

1988, Bachelor of Sciences, Summa Cum Laude, San Francisco State University, Broadcast and Electronic Communication Arts.

2012 Certificate in Digital Filmmaking, State University of NY, Westchester, includes shooting, lighting, audio, Photoshop, Video Editing.

2022 SEO Certificate, U.C. Davis

Awards: Columbia DuPont award, National Emmy nomination, 3 local Emmys, RTNDA award, 2 AP awards.

Personal profile: Single LGBTQ+ mother of Cornell University Pre-Med/Stuyvesant High School alumni, minoring in Social Injustice/Health Equities track.

References available upon request.

Sample Op Ed for Daily News:

With six frenzied years of pumping out untested, “money is no object” initiatives aimed at newborns, toddlers and school children, Mayor de Blasio never misses a chance to promote himself as the champion of young families. Unless the young family has a parent who works for him as a New York City cop.

In that case, expect the Mayor’s pro-family beneficence to instantly disappear. We’ve just finished a long, drawn out--- and victorious-- legal fight against city governance and their full court press against police families.

At issue are the basic bookends of working life—child care and retirement---and city law that was written into the administrative code way back in 1976. It gives a police officer the right to take a year of unpaid leave after the birth or adoption of a child, while continuing to contribute to his or her pension. That means the year is not forfeited and counts in future retirement benefits.

The city was trying damn hard to torpedo the pension credit out of existence for our newer Tier 3 members hired after 2009. Why would the same City Hall that pushes through so many exorbitant “pro-family” experiments oppose such a fundamental need for their own employees? They know we are an economically and ethnically diverse union that includes single parents, two cop families, and officers of every color and background.They know that we are united by the fierce desire to do right by our kids. And they know --- too well--- that our substandard contract places a financial strain on childcare and retirement planning, and this benefit addresses that.

Unfortunately, they also know that as New York City police officers, City Hall’s knee jerk reaction is to devalue us at every turn.

With heartless hypocrisy, and their ever-present bias against cops and the families we care for, the city decided to fight us tooth and nail --- wasting time, energy and taxpayer dollars that could have gone into worthy and pressing municipal concerns.

In 2015, we were forced to launch the lawsuit to get the city to honor the Tier 3 pension buyback provisions for childcare leave that is actually written in the books.

We won that one in New York Supreme Court.

So, the city challenged the ruling in the appellate division in 2017, and got it overturned. Undaunted, we went to the highest court in the state and finally got a decisive and truly final decision in October… ending the five-year fight.

The Court of Appeals sided with the PBA.

The Honorable Eugene Fahey wrote the majority opinion, detailing why the statute can’t simply be ignored for Tier 3 officers.

“That mechanism … was part of a series of pension initiatives intended to ensure that members who became parents and temporarily left service were not pressured to ‘rush back to the workplace without properly caring for their children’”, and later were “not punished in their retirement for their willingness to play an active role in their child’s growth”.

Justice has truly been served. And so has notice that we are in the fight for the long haul--- whenever the rights and benefits of our members come under fire.

LINKEDIN COPY EDITING OF CLIENTS “WAY TOO LONG” AND NON-PROMOTIONAL LINKEDIN POST:

BEFORE- CLIENT POST VERY LONG AND DOESN’T CONNECT BACK TO PRODUCT THE COMPANY IS SELLING:

This past week I had the biggest "win" I have had to date in my recovery.

Over the years, I have developed a debilitating fear of the dentist. After two very painful past experiences, I began to put off necessary dental work -- and there was an awful lot of work that became necessary. Years of abusing my body with drugs and unhealthy eating habits had certainly taken its toll. And I did nothing -- despite knowing that my gum and dental health is connected with heart and brain health; despite knowing I was setting a terrible example for my children by letting fear rule my life; despite knowing I have a family that depends on me and needs me here.

I knew there would be a day of reckoning and that day came Thursday afternoon of last week. I was in excruciating pain that had been slowly building in fits and starts for weeks before coming in suddenly to stay. In that moment, I was tempted to see if I could find opioids. In the past, whenever I experienced pain like this I would reach for a substance.

But, 3.5 years into recovery, I stopped, took a breath, and sat in the discomfort. I chose not to make a call or look in the medicine cabinet. I sat still and did nothing. And then I called the dentist and set an emergency appointment. After making the appointment, I took a walk to distract myself. I called my husband. I talked about what I was feeling.

I didn't realize it at the time, but there is something incredibly empowering about being triggered in such an extreme way, having a choice and means to do the wrong thing, and still choosing to act in a way that is conducive to the life I want to live. Everything in my past had conditioned me to, without thinking, grab for a substance to get relief quickly at any cost. And in the moment, a moment where I was blinded by pain, I still chose something different for myself. Never had my recovery been tested in such an intense way.

Ultimately, having gotten through the weekend with a lot of Tylenol and Advil, I went in for what I thought would be oral surgery Monday midday. It turned out that the infection and inflammation were so severe all they could do was prescribe steroids and antibiotics to get in under control until Friday when I will have one procedure (two root canals) and Tuesday when I will have two extractions.

MY COPY- EDITED VERSION OF OUR CLIENT’S POST-SHORT, TO THE POINT, PROMOTING COMPANY’S PRODUCT: It’s been 3.5 years since I last allowed prescription painkillers into my life, resulting in life ruining addiction. Yet, challenges to my recovery can still pop up in the most mundane, unexpected situations. Like many Americans, I didn’t prioritize my dental care until last week, when a sharp pain that throbbed in my gums sent me seeking root canal – the soonest appointment one week away! I reached out to my loved ones for talk therapy and concrete suggestions, like simply taking a walk. I’ll be okay, and drug free-despite the discomfort- until my dentist rescues me in a few days.

This is why our new easy tech alert system developed by (OUR COMPANY NAME) is so useful for those beginning their recovery journey. A warning signal - from their monitoring wristwatch-alerts family and recovery professionals that something is amiss, and it is time to reach out with immediate healthy strategies or medical intervention.

If you are a facility interested in adding our system to further support your patients and their families - or an investor who wants to learn more - please reach out (link here).

Contact this candidate