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Executive level branding, marketing, public relations, crisis communications, budgeting, events, business sales development, managing remote teams and outside agencies in disruptive fast paced environments to scale quickly while advising the C-suite and board Sectors:

(10) years healthcare, (10) years software (3) years retail, (4) start-ups in which I helped scale them for rapid disruptive growth for the purposes of being acquired, while reporting to the Founders and board members.

EXPERIENCE:

VP, Branding Communications and Business Development, BALA Footwear (Portland, OR)

2021 - 2023

“Company grew from $0 - $7M before being acquired which included Elise leading all communications, sales and branding initiatives. Over 60% of BALA revenue came from direct and organic traffic, driven by Elise’s contributions while handling crisis communications and serving as an advisor to the Founders,” Brian Lockard, Founder and CEO of BALA Footwear.

• Branding + Partnerships: Through new organic event management, built wellness healthcare network to develop opportunities with medical colleges, healthcare providers, hospitals, American Nursing Associations for on-going sales opportunities and affiliate influencer channels. Developed and managed educational events, retail new store openings, bulk sales opportunities to increase sales and brand awareness. Mentor junior staff, advisor to Founders and board / investors

• Activation/Education: Built first “student influencer program” on college campuses to education the next generation of customers to wear and buy our shoes

• Public Relations: Crisis communications, develop annual communications strategy, objectives for rapid growth, vet and manage outside PR Agency and work with internal staff to promote to state legislature messaging to promote healthcare wellness objectives

• Mentor and advise Founders for the purposes of crisis communications, social equity campaigns, community partner development, national speaking, podcasts, awards earned media interviews for former NIKE Founders: placement with KGW, Portland Business Journal, Oregonian, Oregon Business Magazine, Portland Monthly magazine to build brand Director, Communications Branding CareOregon (Portland, OR) 2018-2021

• Strategic Management: manage 6 staff out of 1,000 employees, largest Medicaid insurer in Oregon, 400,000 members. Oversee internal and external brand communications for 7 lines of business, PR Agency, reporting to Chief of Staff and CEO. Develop annual communications plan and managed all internal and external events some for the purposes of live TV coverage

• Public Relations: earned media: print/radio/television, speaking opportunities, awards, articles, community giving grant program, events, social media, advertising

• Crisis communications, social equity campaigns, community partner development VP, Branding Marketing, BlueCart Software (Mountain View, CA) 2016 - 2018

• Reporting to the Founder of this software start-up to build out strategic communications programs for aggressive global sales growth and branding. Scaled during two rounds of VC funding. Worldwide event management: 100% growth in social media followers, 15% consistent increase in email campaigns, 28% increase in web traffic, 10x increase in leads from digital advertising campaigns. Working with Sales, CEO and HR to build out customer journey campaigns and branding to increase web traffic, media digital content exposure and sales

• Crisis communications and best practice methods, mentoring and training

• Manage programs and budget, internal team of 5 and external PR Agency: press releases, case studies, media outreach (print, radio, TV, digital) trade shows, webinars, email drip customer journey campaigns, newsletters, blogs, Ebook series, new website for purposes of conversation, awards, speaker engagements, web traffic and social media advertising, SEO, SEM

VP, Brand and Sales, Green Goddess Wellness Health (Portland, OR) 2015- 2018

• Responsible for building and leading the wellness food and supplement non-GMO 100% locally sourced specialty store in Portland reporting to the Founders

• Wrote and enforced store policies, managed team of 15, built brand, vetted and managed over 200 producers while managing a team of 15 and all brand campaigns VP, Brand, Sync Interactive Agency (Portland, OR) 2013- 2015

• Responsible for building this digital marketing agency’s brand. Developed and executed marketing, events, public relations and sales campaigns and media relations

• Lead strategic planning, public relations, marketing, community relations Director, Public Relations, McBru Public Relations Agency

(Portland, OR)

2012- 2013

• Direct new business development and public relations programs to increase brand awareness. Event campaigns and management: InFocus, McAfee, Intel

• Public Relations/Marketing: Directed and secured speaking opportunities, awards, articles, trade shows, social media expansion, crisis communications

• Reported to the CEO/Founder as part of the executive team Director, Communications, GreenPrint Technologies and ProgressiveRX (same CEO)

(Portland, OR)

2006 - 2012

• Launch : Build brand through Lead new growth and built brand from the ground up. Ran worldwide communications programs, events, business development for B2C and B2B customers. Wrote customer success stories, press releases, case studies

• Press: Lead internal and external media relations. Built a household name through product messaging, media outreach and industry analysts such as WallStreet Journal, New York Times, CNN, NPR, Inc. magazine, WIRED

• Brand Development: Ran marketing programs, speaker opportunities and “Best Emerging Technology” from Gartner Group

• Business Development: NIKE, Xerox, EPA, Sony, Wells Fargo, Pfizer, Wal-Mart

• Management: Mentored staff and messaging for analyst and stakeholders Director Communications and Brand, Connective DX (Portland, OR) 2010 - 2012

• Managed events, partner relations, corporate messaging and communications campaigns for clients such as Columbia Sportswear, OHSU, Mt. Hood Meadows, FoodHub, Google, NIKE, ZipCars

• Managed outside industry analyst, Forrester Research

• Ran internal and external communications programs including direct marketing, social media, blog posts, case studies, media coverage and events Global Customer Relations Manager, McAfee (Santa Clara, CA) 1997-2001

• Built $50 Million marketing sales program and turned profit in 6 months

• Spearheaded Partner Certification Program-"CNX" with HP

• Developed customer reference program for 14 product lines

• Event planning from conception to finish and annual budget EDUCATION/AWARDS

BA. Rhetoric and Communication/English, University of Oregon (1991 graduate) PRSA: Public Relations Society of America “PR PROFESSIONAL” Finalist (2009)

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