Experiential Design Strategist

Oct **** - Present

• Responsible for creating messaging to build relationships with current and future customers via social media.

• Develops branding style guides for Girls’ Dolls department including online presence and advertising for Disney Princess,Barbie, and Monster High lines.

• Creates immersive and engaging large scale events / activations for Disney Princesses to strengthen Mattel’s Disney brand.

• Brings the latest fashion trends to the Barbie line to attract a sophisticated teen/adult consumer.Uses brands like Maserati, Mark Ryden, Balmain, and Vera Wang to keep Barbie current with global fashion, art,and design trends.

• Concepts Influencer kits which include an exciting reveal, a full range of line segments and products to be reviewed by influencers.

• Develops strong retail statements and toy fair tradeshow POS to feature the brands.

• Created in store event concepts for relaunch of Mattel’s iconic Monster High franchise, showcasing the new Nickelodeon live action film, animated series and collector dolls.

• Designs stage sets for commercials including 3D renders, product displays, and island shots. El Segundo, CA

WORK EXPERIENCE

Aug 2016 - Apr 2020

• Responsible for developing intelectual property for Jakks girl’s department including branding, packaging design and illustrating graphics.

• Led in brand development for “Who’s your Llama Tiny Tales”, “Jakks Care package” from conception to completion.

• Collaborated with the Art Director to develop, design, and execute numerous projects.

• Brainstormed with the internal creative team to develop new brands/ products.

• Produced the story line, tradeshow sets, graphics, and engagement materials for toy fair.

• Delegated tasks to cross functional internal teams and provide counsel on all aspects of projects.

• Efficiently worked in a fast paced and deadline driven environment. Santa Monica, CA

Creative, self-driven thought leader who orchestrates impressionable moments using compelling storytelling. Confronts the self-imposed limitations of brands and pushes them to expand the customer experiences. Motivates and engages others to develop skills and synergy resulting in creative risk taking. adwhzd@r.postjobfree.com

310-***-****

Long Beach,CA

lolabella

Mattel Senior Brand Designer

Professional Skills

Technical Skills

SKILLS

PORTFOLIO / PUBLICATION

MARIA REYES

Jakks Pacific Graphic Designer / Illustrator

Ethical Strong Values Passionate Collaborative Engaging Nurturing Accepts Feedback Problem Solver Quick Learner Self-Starter Strong Communication Growth Mindset Mentoring Adobe Creative Suite: Photoshop Indesign Illustrator 3D Modeling Software : Blender Unreal engine

Traditional Sketching Print Ready Execution

Portfolio mariareyesportfolio.com Illustrator The Bear in the Bed, 2021 El Segundo, CA

Feb 2016 - July 2016

• Assisted in the development and implementation of graphic layout for “Ever After High” and “Enchantimals” packaging including logo design and character illustrations.

• Collaborated with creative team and executed the rebranding of several Rose Art products.

• Illustrated new artwork for craft products.

Eagle Rock, CA

May 2015 - Feb 2016

• Ideation and design of original and licensed products/packaging for Hasbro, Mattel, Disney, Discovery Kids, Coca-Cola, and DreamWorks.

• Conceptualized and rendered packaging, Point of Purchase Displays and story boarding for commercials.

• Developed graphic assets for style guides ranging from badges, Icons to Logos.

• Built mechanicals for print.

Pasadena, CA

Jan 2013 - May 2015

• Collaborated with creative directors on various licensed product developments for clients such as Disney Consumer Products, DreamWorks, and Saban.

• Designed projects from conceptual sketches through final layout.

• Assisted with the development of style guides.

• Responsible for trend research amongst targeted consumers and development of trend boards.

• Produced packaging renders.

Mattel Mega Brands Packaging Designer (Contract)

Insight Creative Group Concept artist / Graphic Designer (Contract) Nifty Denny Jr Graphic Designer (Apprentice)

Bachelors of Fine Arts, California State University, Long Beach CA 2015 Concentration in Illustration

Virtual Production Certification, Studio Arts LTD, Los Angeles CA 2021 3D Design, Gaming Engines, Virtual Production

EDUCATION

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