DAWN WILLIS

Philadelphia, PA 215-***-**** adwhlj@r.postjobfree.com https://www.linkedin.com/in/dawn-willis DIGITAL CONTENT STRATEGIST

Digital Content Manager / Content Curator with vast track record of success working for multi-national organizations in the pharmaceutical marketing and academic medicine industries. Experience includes database management, taxonomy, medical editing, writing, and test development. Demonstrated leadership ability with international teams and editorial teams. KEY AREAS OF EXPERTISE

• Database development and integration with websites.

• International AGILE project management via on-site and remote access.

• Contract negotiations.

• Establishment of editorial policy, content review procedures, and website compliance guidelines.

• Creation and administration of medical review boards and oversight committees. EXPERIENCE

Merck & Co., Inc., North Wales, PA 2002 - 2022

Merckmanuals.com. Merck Manuals is the oldest medical reference book recognized worldwide. The Manuals transitioned from print publication to digital in 2015. The Professional and Consumer versions are available in 14 languages and can be viewed as website and app on both iOS and Android devices. Digital Content Manager, 2014 - 2022

Key focus on hiring was to analyze current content and develop award-winning digital content strategy for international audience. The Global Medical Knowledge mission of bringing accurate health and medical information to 3 billion people is the focus of free apps and websites.

• Created the Digital Content Management database from concept to execution.

• Implemented content strategy and content acquisition for expanding site, from an English only website to a global multichannel platform. This included sourcing new digital content for both Professionals and Consumers that work across many languages and cultures.

• Developed taxonomy and coding to track content, verify correct content is translated and published on the appropriate sites.

• Ongoing interaction with vendors to negotiate contracts and finalize content offerings. Saved the Manuals over $300K in contract renegotiations.

Consultant, Medical Content Curator, 2002 - 2014

Content curator for the US and international healthcare portals. Responsibilities include developing and maintaining taxonomy, evaluating search engine integrity, and tagging content. Provide ongoing review and evaluation of third-party content for both sites. Major accomplishments:

• Key member of a multi-national team tasked to develop a global platform for Pro and Consumer websites.

• Created content inventory, identification of content gaps, development of site taxonomy and global compliance guidelines; resulting in cost–effective strategy to acquire new and targeted web content. ADDITIONAL RELEVANT EXPERIENCE

National Board of Medical Examiners, Philadelphia, PA 1989-2002 Managing Editor, Step 3

• Created content blueprint for the new USMLE Step 3 exam.

• Lead editorial group through transition from paper-and-pencil exam to electronic administration. DAWN WILLIS 215-***-**** Page 2

EDUCATION

Drexel University, Philadelphia, PA

Master of Science (M.S.) degree in Information and Library Sciences. Graduated magna cum laude.

• Program focused on database and information management.

• Concentration in database development.

West Chester University, West Chester, PA

Master of Arts (M.A.) degree in English. Graduated cum laude.

• Editorial Assistantship working for the College Literature literary journal.

• Taught grammar to remedial and ESL students.

Lock Haven University, Lock Haven, PA

Bachelor of Arts (B.A.) degree in English. Graduated with honors.

• English Honor Society.

BOARD POSITIONS

Center City Residents’ Association, Philadelphia, PA 2012 - Present CCRA is a non-profit, volunteer-led organization devoted to making Center City a better place to live, work and play.

• Vice President, 2018-2020

• Fundraising, PR, and social media support.

Philadelphia Geographical Society, Philadelphia, PA 2018 - Present The Society supports world exploration by presenting enlightening programs on travel, geography, science, history exploration, and world cultures to its member and the public I the Philadelphia area.

• Fundraising, PR, and social media support.

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