VIVIAN DURRA

C: 951-***-**** adwgye@r.postjobfree.com www.linkedin.com/in/vivian-durra

SKILLS & EXPERTISE

Digital/Print Advertising Content Creation Marketing Strategy Social Media

Brand Management Copywriting SEO Market Analysis

PROFESSIONAL EXPERIENCE

ALPINE CORPORATION City of Industry, CA

Digital Media Content Supervisor (May 2021 – Present)

Created all marketing content for ecommerce, trade shows, emails, flyers, videos, catalogs, and advertising

Supervised content writers

Headed the Salsify ecommerce content syndication implementation

Conducted and managed content audits of 700+ sku’s to ensure consistency

DIAMOND WIPES INTERNATIONAL, INC. Chino, CA

Marketing Manager (June 2019 – January 2021)

Managed all marketing programs for three company brands

New products: Developed web and product packaging content, oversaw packaging design, and production of photography and video assets

Public Relations: Created press releases; collaborated with trade publications to feature Diamond Wipes in industry articles

Social Media: Managed content creation and budget, developed influencer brand profiles and oversaw influencer programs including developed brand profiles and managed influencer outreach

Digital Marketing: Managed Google ad words campaigns, planned social media advertising and email marketing calendars

Collateral: Designed and created content for brochures, sell sheets and product guides

BABY TREND, INC. Ontario, CA

Marketing Manager (Feb 2017 – May 2019)

Oversaw digital marketing, website, social media, and retailer marketing programs

Managed digital media plan that resulted in 400% increase in sales within one month

Planned and managed budget for all marketing activities

Managed outside marketing agencies

Managed all Marketing activities for new mattress launch, including videos, satellite media tour, scriptwriting, packaging, microsite and advertising

Created Social Media Style Guide

PHYSICIANS FORMULA COSMETICS / MARKWINS INT’L. City of Industry, CA

Director of Digital Marketing & Public Relations (May 2016-Aug 2016)

Director of Digital Marketing (Dec 2015-Apr 2016)

Public Relations

Oversaw all PR activations

Managed PR agency

Website Management

Management of all website activities, including content creation, microsites, and international sites

Created PhysiciansFormula.com/BeYourSelfie microsite, social media contests and in-store events supporting #InstaReady franchise launch. (http://wwd.com/beauty-industry-news/beauty-features/physicians-formula-national-selfie-day-10463950/)

Increased site conversions by 17% and Pageviews by 23%

Social Media:

Staffed and managed in-house Social Media Department

Increased engagement by 10% in first 3 weeks

Email Marketing

Created email calendar, supervised content and A/B testing

Increased open rate by 15% while doubling frequency

Advertising:

Management of $15 million print and digital budget

Directed media planning and creative concepting

Exceeded annual digital CTR goal by 127% and remained under budget

Director of Marketing Communications (Jan 2009- Nov 2015)

Management of all advertising media planning and production

Oversaw $6 million coupon program budget

EDUCATION:

B.A. in Business / Marketing - California State University, Fullerton

ADD’L SKILLS & PROGRAMS

SEO Certification (HubSpot Academy)

Google Analytics

Google AdWords Certification

Salesforce

Salsify

Shopify

Adobe Photo Shop CS5

Adobe Premiere Pro

MailChimp

Microsoft Office (Word, Excel, PowerPoint)

Excellent presentation skills

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