STEFANIE KITZES

Pompano Beach, FL *****

adwgy3@r.postjobfree.com

https://www.linkedin.com/in/stefanie-kitzes

CAREER HIGHLIGHTS

Chief Liaison for the launch of WU Shop by Western Union powered by Ominto, the first-ever e-commerce platform offered by Western Union to its 150 million MyWU members worldwide. Managed successful rollout to six countries (representing 16 million customers) and an additional 29 countries (totaling 41 million customers) in under one year. By the end of the year, more than 65 countries (150 million+ customers) had local affiliate advertisers.

Global Affiliate Marketing Spokesperson frequently called upon by industry leaders as a consultant on international/cross-border expansion, enhancing depth and breadth of existing markets and general affiliate principles and procedures—one of few affiliate professionals with direct operating experience and relationships with more than 70 affiliate networks worldwide.

Complimented affiliate publisher expertise with the addition of advertiser program management experience with the launch of a new meal delivery service in the US on ShareASale – grew affiliate base to 90 in less than 60 days, as well as a successfully tested content development strategy that enhanced SERP placement from page two of Google to number five on page one.

Consulted for a new eCommerce marketplace using Web 3.0 marketing disciplines to complement its traditional traffic-building efforts, including NFTs and Discord. Launching a direct global affiliate program through TUNE simultaneous to one of the larger networks (negotiating terms with CJ, ShareASale, Impact, Partnerize, and Skimlinks, as well as several OPMs to assist in co-managing the program.)

Elected to an elite panel of 30 judges for the Inaugural US Partnership Awards 2022 - held at Sony Hall in NYC. Invited to join the panel again for the 2023 Awards in Miami, Florida.

EXPERIENCE

MAD Rewards (formerly Ominto, Inc.) / SaveMate (formerly Dubli.com) January 2008 – October 2022

Head of Affiliate Marketing (Feb 2016 – October 2022)

●Performance Marketing Leader responsible for growing Cash Back publisher from US market only to 65 worldwide, customers from 1.5 million to 4 million, and merchant advertiser relationships from 1300 to 12,000

●Responsible for global affiliate marketing operations for Cash Back shopping website

oManaged international team accountable for performance growth = grew from 6 US networks to 71 globally

oOne international site serves customers in 120 countries in 11 languages

oOne of few affiliate publishers to have worked in all areas of the world

●Chief liaison for WU Shop by Western Union powered by Ominto

oCreated an affiliate foundation for the launch of the WU Shop

Established relationships with networks and merchants worldwide via existing global relationships

Negotiated terms and commissions with global brands to serve WU Shops' 24 million customers to start

Educated internal team and created marketing rollout plan for year 1 in 35 countries

●Primary relationship manager/Company spokesperson at industry events worldwide, presenter at conferences, frequently called upon as an industry resource

●Business Development: responsible for creating mutually rewarding partnerships with advertisers and networks worldwide that exceed both company's KPIs, enhance the value proposition to companies and consumers and raise visibility and awareness of successful, productive, and effective relationships

●Monetization of the website: manage/sell fee and performance-based exposure opportunities to enhance merchant performance/exposure on-site- introduced site monetization program that sold ad placements in year one $120,000 and increased to $1.2 million in year two, maintained a growth rate of 15% y-o-y for first six years of the program

●Responsible for company/team-wide content strategy and copywriting, including all: collateral materials, company-wide training: media kits, one-sheeters, presentations, training manuals, white papers, video scripts, – English language authority for parent public company and each division, as well as Cash Back shopping website

●Lead/content development strategy for email marketing, SEO/SEM, social media, PPC, influencer/bloggers

●Part of the Executive Management Team Core Group - five individuals responsible for company strategy and overall support of the CEO’s vision - meet quarterly to measure the previous quarter and confirm the next quarter's strategy, goals, and divisional KPI targets.

●Department head for affiliate operations/business development profit centers worldwide

oAchieved year-over-year growth targets for a full suite of KPIs, including # of programs added to the site by 20% per year, # of countries- added five priority countries per year, AOV per customer -increased by 35% per year, # of advertisers paying for placement/site monetization/revenue generation -increased 200% y-o-y, ad revenue increased 400% y-o-y,

●Issues tracking and feature/functionality growth: partner with the IT team to weed out issues related to affiliate network APIs and develop systems and software to increase productivity and enhance profitability, including on-site features enhancements and administrative efforts, CMS, etc.

●Liaison with the programmatic team on feature developments, user benefits, and site enhancements

Director of Investor Relations and Corporate Comm/Content Development Manager (January 2008- October 2022)

●Responsible for developing corporate strategy for all functions in online marketing and offline strategic communications

●Investor press releases, maintaining public stock reporting websites, investor contact, corporate website content development, and maintenance

●Manage internal team and external agencies in the implementation and execution of SEO/PPC/Reputation Management and Social Media

●The company spokesperson for all Investor Relations and Public Relations initiatives, including print, broadcast media relations, and trade shows, as well as managing the internal creative process

●Coordinated listing events surrounding the company’s bell-ringing ceremony at Nasdaq (March 2017)

●Corporate Brand Guardian responsible for approving all written communications for the Dubli Network, Dubli.com brand, as well as all Ominto, Inc. filings to the Securities and Exchange Commission

●Administrator for all social media platforms, increasing fan base by over 100% and engagement by over 150% on Facebook, Twitter, and LinkedIn

●Online registrations increased by over 200% and transaction conversions by 25% in the first 18 months of launching the new platform. Consistent double-digit year-over-year growth in AOV, CR, CTR, # of approved and launched advertisers on-site, ROAS. Initiated the same KPIs and system integrations for the WU Shop platform.

Director of Business Development, Dubli Partner Program (now BSP Rewards) (April 2013-Feb 2016)

●Responsible for marketing and communication materials and tools development for Dubli’s co-brand /white-label website offering

●Approval and activation of each Partner Program

●Development of Certification and training materials for the global salesforce

●Relationship manager for large national and global charity organizations looking to expand in-house loyalty programs

Product Manager/Affiliate Marketing Team Lead, DubLi Shopping Mall (September 2009- December 2012)

●Managed development of price comparison/Cash Back Shopping Malls in the US/Canada, Germany, Australia/New Zealand, Denmark/Sweden/Norway, Spain, and a Global portal

●Responsible for 40+ affiliate networks, totaling over 4000 merchant-advertiser relationships

●Affiliate strategy, implementation, and strategy-Chief Relationship Manager of affiliate marketing networks/merchants

●Grew transaction volume to over $1.5 million per month

●Managed a team of five, including engineering, development, and customer service

Director of Business Development and Affiliate Management (January 2008- August 2009)

●Responsible for building and developing new white-label partnerships for the Shopping Mall platform

●Manage four affiliate networks totaling over 1500 merchant relationships

●Daily maintenance of the Shopping Mall platform, including commission changes, link building, marketing, and management

KPC Financial Communications, Inc., Chicago, Illinois May 2001 – October 2002

Regional Advertising and Public Relations Firm, A division of Kupper Parker Communications, Inc., St. Louis, Missouri

Executive Vice President, Director of Investor Relations, and President of the Chicago Office

●Founded and developed the first Chicago office for regional advertising and marketing communications agency-office became firm-wide headquarters for financial communications practice.

●P&L responsibility for office and financial communications practice-reached profitability in the second month of operation

●Senior counselor and strategic advisor to client senior management teams on financial communications issues and challenges

●Recruited and managed office staff, responsible for all technology needs, and all vendor relationships for the Chicago office

Hill & Knowlton, Inc., Chicago, Illinois July 2000 – March 2001

Among the world’s largest public relations firms

Managing Director-Financial Communications

●Development of investor relations practice in the Midwest (billings increased from $300,000 to $1.5 million)

Cultivated relationships with senior management of both public and private companies, investment bankers, venture capitalists, and other new business referral sources

Direct P&L responsibility for IR clientele and utilization of staff

●Member of firms Financial Leadership Committee and Chicago Office Management Committee; Member of US crisis and mergers and acquisitions teams

Served as lead investor relations counsel to TWA in its Chapter 11 filing and the simultaneous announcement of asset purchases by AMR’s American Airlines

The Ruth Group, Inc., New York, New York July 1999 – June 2000

Boutique investor relations firm serving global healthcare and technology companies

Founder and Senior Partner-Corporate Treasurer

Senior Vice President-Investor Relations

●Founded a financial communications boutique focused primarily on technology companies-Partner responsible for domestic investor relations practice.

●Key contributor in the growing firm to $2 million run rate (18 clients) in less than nine months

●Developed and managed Chicago practice with direct client responsibility for seven accounts exceeding $800,000 in annual billings

Edelman Financial Worldwide, New York, New York August 1996 – July 1999

A division of Edelman Public Relations Worldwide

Vice President (November 1998-July1999)

Senior Account Supervisor (November 1997-November 1998)

Account Supervisor (July 1997-November 1997)

Senior Account Executive (August 1996-July 1997)

●Managed six professionals' domestic investor relations group, aggregating $1 million in billings.

●Direct responsibility for the coordination, management, and execution of investor relations programs for 12 clients, including marketing, writing, crisis management, strategic counsel, and new business development

●Member of mergers and acquisitions group focusing on both domestic and cross-border securities transactions

Starwood Hotels' acquisition of Westin, Harrah’s Entertainment's acquisitions of Showboat and Rio Hotels and Resorts, hostile takeover attempt by Sam Zell’s Manufactured Home Communities

●Generated data and researched particular/potential client issues/challenges

●Wrote, edited, and designed annual reports, fact sheets, deal sheets, slide presentations, and other corporate materials

●I moved on with the CEO of the Financial Division to start a boutique consulting firm.

Morgen-Walke Associates, Inc. New York, New York November 1992 – August 1996

Account Executive-Investor Relations

●Worked directly with Vice President overseeing investor relations programs for ten publicly traded companies in the retail, apparel, and CPG sectors

●Wrote, edited, and disseminated earnings releases, corporate news announcements, and financial communications materials

●Organized investment community meetings and conference calls

●Established and maintained relationships with sell-side analysts and portfolio managers on behalf of clients and as new business referral sources

EDUCATION

Lubin School of Business, Pace University, New York, New York

Masters of Business Administration (MBA), June 1999

Major: Financial Management

The Ohio State University, Columbus, Ohio

Bachelor of Arts, June 1992

Major: Communications

REWARDS & RECOGNITIONS

Recipient of 1999 “EDY” Award for Edelman Financial Worldwide for outstanding performance and contribution to the Spirit of Edelman; awarded to one person per practice worldwide annually

Elected into Omicron Delta Epsilon: International Honor Society in Economics, Finance, and International Business for MBA students holding a 4.0 GPA

EXPERTISE

Serial Performance Marketing Leader- Unique Global Affiliate Partnership Experience and Expertise - Marketing Strategist – Strategic Partnerships – Business Development / Partnership Development - E-Commerce Marketing - Full Cycle Affiliate Marketing – Optimization of Global Affiliate Programs – Called on as Industry Resource for Geographic Expansion of Global Performance Marketing – Instrumental in Launching Global Affiliate Networks into New Regions - Exposure Optimization (performance-based and cash) - Product Management: Co-branded Partner Business Development-Productivity, Measurement, and ROI Evaluations-Marketing and Internet Strategy - SEO (keyword research and optimization, metatags, title tags) – Online Multi-channel Direct Response Marketing (Display, Social Media and Ad Network) – Branding, Market Research, and Analytics –– Staff Management / Outside Agency Selection and Management – Content Development and Strategy – Contract Negotiations / Budgeting – Social Media Content Development – Investor Relations – Corporate Communications -Crisis Communications – Research – White Papers – Copywriting / Editing / Proofreading in Native English – Mergers & Acquisitions – Public Relations - Hubspot - JIRA - Trello - Asana - Slack - Global Award Winning Naming/Title Expert- Expertise in Naming Conventions for Brands, URL’s/Domains, Taglines, Headlines and

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