KRISTA SHOOK

adwgtv@r.postjobfree.com 806-***-****

PROFILE: Marketing/social media specialist with over 10 years experience including: digital marketing and strategy, print advertising, social media advertising, copywriting, SEO, email marketing, social media management, and blogging. I’m passionate about developing marketing strategies to help organizations reach their ideal audience and exceed their goals

SOCIAL MEDIA CONTENT STRATEGIST/COORDINATOR The Woodlands Methodist Church March. 2021 to present

Oversee social media presence for 14,000 member church including strategy and content creation

Increased Instagram reach for our main channel by 44% in one year

Increased Facebook reach of our main channel by 40% in one year

Create, test and launch social media and Google ad campaigns for large events and programs throughout the year, managing a $10,000 digital advertising budget

Evaluate campaign and channel analytics and make recommendations for improvement

Collaborate with digital strategy team to make recommendations for increasing effectiveness online

Conduct trainings with various departments on best social media practices

COMMUNICATION DIRECTOR Dripping Springs UMC Aug. 2015 to March 2021

Used social media metrics and insights to continually improve marketing strategy and outcomes

Wrote and edited website copy and graphics for Wordpress-based website, updated as needed

Managed marketing budget for all marketing/communication needs

Social media management, advertising, content creation & comment moderation

Created & sent weekly email newsletter to over 1,500 subscribers

Coordinated bi-annual print campaigns to a targeted group of over 5,000 individuals

MARKETING MANAGER/COMMUNICATION CONSULTANT Synap2it! Learning Center Aug. 2013 to Aug. 2o2o

Redesigned and published new Wordpress website which led to higher conversion rates

Wrote copy for social media, website, blog, and advertising to increase lead generation

Developed an overall marketing strategy to increase brand awareness, lead generation and conversion rates

Managed social media presence, content creation, and advertising

KEY SKILLS

Social Media Management Copywriting

Social Media Advertising

Digital Marketing Strategy

Content Creation

Google Ads/Analytics

Email Marketing

SEO

Blog Writing & Editing

Facebook

Instagram

YouTube

EDUCATION:

MA - Communication Studies

University of North Carolina

BA - Speech Communication

West Texas A&M University

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