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AMIRALI NOORANI

DULUTH, G A * * * * *

***- ***- ****

adwggk@r.postjobfree.com

PROFESSIONAL

SUMMARY

SKILLS

An expert-level content professional with over 15 years of experience crafting content, marketing, and advertorial copy. An outstanding communicator and detail-oriented leader with superior project and time management skills.

• Social Media Posts

• Brand Positioning

• Brand Alignment Strategy

• Brand Development and

Marketing

• Creative Thinking

• Microsoft Office

• Brand Visibility

• Creative Strategies

• Sales Presentation

• Social Media Best

Practices

• Website Copy

• Customer Preferences

• Case Studies

• Message Campaigns

• Brand Extension

• Messaging Strategy

• Content Management

• Audience Engagement

Techniques

• Digital Media

• Developing Presentations

and Reports

• Customer Presentations

• Consumer Buying Habits

• Evaluation of Marketing

Campaigns

• Computer Proficiency

• Competitive Research

• Marketing Collateral

Development

WORK HISTORY SR. CONTENT MANAGER//BRAND STRATEGIST January 2022 - Current WordNerd, LLC, Suwanee, GA

• Research and write blogs, social media posts, marketing campaigns, web content, feature articles and ad copy for a plethora of media outlets and channels.

• Write and edit high-quality content and visually impactful programs under deadline.

• Perform keyword research to optimize content for SEO.

• Customize brand message to reach and capture target audience interest and drive engagement.

• Edit and proofread content to confirm proper grammar, quality, and consistency with AP style.

• Work with teams of designers, editors, and marketers to create content for client campaigns.

• Collaborate with illustrators and photographers to enhance content.

• Format content to adhere to industry-specific style guides.

• Key achievements: met 100% content SLAs, increased client site traffic by 10%, helped client gain 22% increase in social following.

MANAGER, MARKETING & CORPORATE STRATEGY November 2020 - Current Outloud Digital Marketing Agency, Duluth, GA

• Analyze industry trends and track competitor activities to inform decision making.

• Oversee business-wide changes to modernize procedures and organization.

• Lead development of strategic marketing plans to raise awareness and drive sales growth.

• Evaluate product development strategies and prepare alternative approaches to goal achievement.

• Mitigate regulatory risks by overseeing adherence to insurance and safety regulations.

• Collaborate with senior management to develop strategic initiatives and long-term goals.

• Monitor key business risks and establish risk management procedures.

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• Formulate and execute strategic initiatives to improve product offerings.

• Create succession plans to provide continuity of operations during leadership transitions.

• Communicate business performance, forecasts and strategies to investors and shareholders.

• Key achievements: Boosted client click through rates by 12%, increased client site traffic via SEO by 19%, increased client sales 17%.

FREELANCE CONTENT WRITER May 2005 – Current

Freelance-writers, Duluth, GA

• Composed original written material for various types of publications and submitted for approval by supervisor, editor, or publisher.

• Edited and proofread drafts of articles and other documents.

• Developed content for press releases and newsletters to promote products and services.

• Customized brand message to reach and capture target audience interest and drive engagement.

• Prepared and submitted professional proposals to select publishers to outline works, promotional skills, and literary experience.

• Utilized feedback from clients and colleagues to improve content quality.

• Performed keyword research to optimize content for SEO.

• Crafted SEO-friendly content for websites and blog posts to increase organic traffic.

• Presented clients with unique copy options based on overall marketing objectives.

• Collaborated with illustrators and photographers to enhance content.

• Key achievements: increased site engagement by 18% and introduced SEO concepts that achieved 16% increase in site traffic.

GA-TEACHER EDUCATOR/CURRICULUM DEVELOPER--DULUTH, GA • 01/2010 - Current

• Help teachers explore concepts with engaging, learning-focused activities in both Theoretical & Social Sciences.

• Implement both theoretical and pedagogical frameworks to enhance the curriculum.

• Communicate frequently with parents, students, and faculty to provide feedback and discuss instructional strategies.

• Modified lessons and curriculum to accommodate diverse learners by using strategies such as peer-assisted learning and group work.

YOUTH FACILITATOR DULUTH, GA • 07/2015 - Current

• Facilitate theological discussions amongst the youth segment of the community.

• Implement theoretical and perspective-based frameworks to discuss contemporary youth-centric issues and challenges.

• Involved in camps as youth facilitator.

BUSINESS DEVELOPMENT MANAGER August 2001 – March 2005 Cingular Wireless, Houston, TX

• Organized promotional events and interacted with the community to increase sales volume.

• Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff.

• Managed revenue models, process flows, operations support, and customer engagement strategies.

• Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.

• Achieved established KPI for company, regional team and individual performance through teamwork and customer focus.

• Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.

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• Increased profit margins by effectively controlling budget and overhead and optimizing product turns.

• Collaborated with upper management to implement continuous improvements and exceed team goals.

• Developed new proposals, contracts, and procedures to draw in more clients and streamline work operations.

• Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.

• Compiled product and customer data to generate informed profit projections.

• Compiled and analyzed data to determine approaches to improve sales and performance.

• Key achievements: boosted sales volume by 20% and helped expand company client portfolio by 7%.

CREATIVE GROUP HEAD August 1997 – January 2001

Orient McCann Erickson, Karachi, Pakistan

• Analyzed data and metrics to measure success of campaigns and adjust strategies accordingly.

• Handled client communications and led meetings, providing clear direction and consistent updates on design progress.

• Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.

• Managed workloads of designers, illustrators, and other team members to optimize productivity and timeliness of task completion.

• Carefully prepared design layouts into prepress files for offset, web, and digital printing.

• Oversaw technical production and implementation of online creatives.

• Preserved branding standards of assigned accounts.

• Conducted research and identified market trends to inform creative direction.

• Developed style guides to promote consistent branding across projects.

• Wrote creative briefs and coached copywriters to develop compelling content.

• Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.

• Key achievements: notable clients who used proposed advertising campaigns and slogans to boost brand awareness included Pizza Hut and Gillette. EDUCATION Emory University, Atlanta, GA 2011

MBA, Marketing & International Relations

• Summa Cum Laude

Institute of Business Administration (IBA), Karachi, Pakistan 1999 MBA, Public Relations, Advertising, And Applied Communication

• Gold Medalist

• Class Rank: 3rd out of 155

Georgia Institute of Technology, Atlanta, GA 1995

Bachelor of Science, Molecular Biochemistry

• Summa Cum Laude

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CERTIFICATIONS/

AWARDS

• US Toastmasters International Alpha Level Speaker

• MARCOM award for Best Ad Slogan for Pizza Hut--1999 ADDITIONAL

INFORMATION

Active MENSA member (US Chapter) since 2003

LANGUAGES English

Full Professional

Urdu

Full Professional

Hindi

Professional Working

Arabic

Limited Working

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