• A digital marketing expert with ** years of experience in the areas of online marketing,

campaign management/optimization, and web analytics tool like Google Analytics.

• Develop Reports and holistic dashboards by pulling data from different sources of various complexity on aggression timelines.

• Defined and tracked Key Performance indicators for website visits, sales funnel, conversion rates, paths, clicks, etc, Marketing channels, and Campaigns (Clicks, CTR, ROI)

• Monitored Key website metrics as on an ongoing basis to identify potential problems and opportunities

• Monitored website traffic trends on a regular basis as well as real-time responsible for reporting anomalies and taking steps to investigate issues in a timely manner.

• Perform ad hoc analysis as required to meet the company's analytics needs to drive online conversions and maximum ROI

• Gathered Insights from the analytics data to suggest fundamental improvements to the site experience and optimization of campaigns including PPC SEO, Email and Display etc

• Performed website behavior, and customer analysis providing optimization recommendations and strategies.

• Hands-on Experience in Web Analytics tools such as Omniture site catalyst, and Tealeaf tools Bachelor of Commerce (B.Com) University of Madras

Master of Business Administration (M.B.A) Loyola College Part Time TVS Electronics Ltd

Senior E-commerce Executive Present

Vishnu Group

Digital Marketing Manager ( Both Kia &

Maruthi)

April 2019 – June 2022

Swastik Corporation

Chennai, India

:

Digital Marketing

March 2017 – February 2019

Clasticon Solutions

Chennai, India

Digital Marketing, Web Analytics Jun

2014 – Jan 2016

Cognizant Technologies

Chennai, India

:

: :

Digital Marketing, Web Analytics July

2010 – April 2013

DEVAKI JAGADEESAN

984******* adwg86@r.postjobfree.com

SUMMARY

Crewind Technologies

Chennai, India

: SEO Anlyst Web Analytics Dec 2006 –

April 2009

Senior E-commerce Executive

TVS Electronics Limited

Roles and Responsibilities:

Optimizing and Adding New Listings in Amazon, Flipkart and Jiomart. Setting up of Ad Campaigns in Amazon and Flipkart for the TOP Asins to derive traffic and sales for the Products.

Monitoring ad campaigns for Amazon, and Flipkart and drive sales conversion.

Analysis of ASINS wise Buy Box winning products and concentrate on optimizing, images, Titles and Content.

Co-Ordinate with National Sales Head on Fixing Price, Deals, and Coupons during Festival Seasons.

Generate Sales, Plan and Set Target for Monthly Sales for E- commerce

Setting up of Amazon FBA Shipments Stocks Tracking and Deriving Sales to the Top ASINS.

Digital Marketing Manager (Vishnu Group)

SVM CARS – Kia Dealers

Roles and Responsibilities:

• Working on Lead Generation for SVM Cars from Campaigns

• Creating and Monitoring Campaigns for SVM Cars.

• Monitoring Campaign Performance such as Display Ads, Search Ads and GMB Pages

• Creating and Monitoring Facebook and Instagram Ads.

• Managing Google Reviews Customer Queries in Business Watsapp and GMB Pages for two locations

• Data Analysis of Cost Per Leads for Two Locations

• Coordinating with Kia Dealers for Kia Sponsored Campaigns Vishnu Cars Pvt Ltd - Maruthi Dealers

Roles and Responsibilities:

• Monitoring Google Search Ads for Arena Nexa Channels

• Working along with Maruthi Suzuki to Pertain leads from the Campaigns

• Capturing LQS ( Lead Query System) Maruthi System

• Co Ordinating with Sokrati Google Ads

• Performing Facebook Promotions for Arena, Nexa, TV, MSDS, Super Carry

• Monitoring Insta Ads and tracking leads

• Data Analysis of leads through CPC

• Maintain Google Listings Reviews of Customers and Query Response

• Managing Seven Locations promotional Ads and Analytics. Swastik Corporation

Digital Marketing (SEO, Web analytics, ad campaigns, face book promotion) Roles and Responsibilities:

Generating website traffic for swastikcopr.in and

swastika corp.com Creating and monitoring paid

channels like Just dial India mart Facebook promotion, email marketing, Web analytics

Working on website optimization, keyword optimization Clasticon Solutions

Online Marketing (Online Marketing)

• Responsible for complete SEO process (on & off page optimization) and web analytics

• Provided SEO guidance and recommendations for SEO friendly website design and development

• Developing and improving websites to enhance natural search rankings

• Preparing traffic report using Google Analytics. Manual reports for checking the ranking of sites in Search Engines like Google, Yahoo, and Bing.

• Identifying the High potential and High/Medium/low Conversion keywords and improve their Search Engine Ranking Position (SERP) to get more conversion and traffics.

• Optimization and management of the different campaigns, Ad groups, text ads on various search engines like Google and also in Facebook.

• Generating Competitor Analysis and Reports based on various factors.

• Campaign Setting in Google Ad Manager

• Social Media Marketing by creating fan pages and Sharing Cognizant Technologies

Digital Marketing (SEO Analyst)

Project #1

TitleSearch engineoptimization ClientLexisNexis

Project Type : Web visibility, Tools IBP, Google analytics

• Keyword Analysis

• Meta Tag and Title tag Optimization

• Optimizing the web Pages

• Roles and Responsibilities:

• Part of Web Visibility team

• Responsible for daily deliverables

• Quality Checking

• Direct reporting to onsite delivery manager

• Maintaining overdue and due tasks list

• Weekly Client Call

• Promoting websites through Social Bookmarking, Directory submission, LDC Blog post • Experienced project management tools like At task and Home camp.

• Preparing Titles and Meta Tags for Lexis Nexis

client websites Creating Copy Request, Keyword

Mapping

Project #2

H.E.B Floral websites (heb.com)

• Understanding client requirements

• URL Recommendations

• On page SEO recommendations

• Keyword Analysis

• Title and meta tags

• Follow up with development team for On page recommendations Roles and Responsibilities:

• Deciding Page titles, headers, sub-headers

• Making the site search engine readable by working with meta tags

• Recommendations design changes

• Monitoring changes to Client search engine algorithms

• Monitoring the traffic of the web site in Google analytics, (referral, keywords)

•

On Page SEO Recommendations for Amex Card Product Websites (Three weeks)

• On Page

RecommeAD_

ExpertROI2

Feb

02AD_Expert

ROI2 Feb

02ndations

Title, Meta,

and

Description

Crewind Technologies

(SEO Analyst, Google analytics)

Primary Responsibility:

Optimizing the website to increase the traffic and interacting with the clients through mail and chat (both local and abroad clients)

• Links Campaign:

Description: Adding Reciprocal, One-way link and Three-way Links to increase traffic and Page rank (Google PR) for the website.

• My Role:

On-Page Optimization:

• Keyword Analysis

• Business Analysis

• Competitor Analysis

• Title and Meta Tags

• Recommend for Web site designs and layout

Off – Page Optimization:

• Blog Submissions

• Directory Submissions

• Article Submissions

• Press Releases Submissions

• Participating in Forums

• Social network submission

• Social bookmarking

• Link Baiting

• Buying Paid Links.

• One-way Link Exchange

• DOB - 04 October

• Marital Status - Married

• Husband Name - V.SathiyaMoorthy

• Nationality - Indian

Place - Chennai

Date - 01.02.2023 DEVAKI JAGADEESAN

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