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Don McCormick

Linkedin.com/in/Don-McCormick

adwfkt@r.postjobfree.com

515-***-****

Strategic B2B Marketing Project Leadership Storytelling Growth-focused senior marketing professional with an insatiable curiosity about the buyer, an entrepreneurial go-to-market approach, a deep passion for research and storytelling, boundless enthusiasm for new projects, and a love of amplifying organizational culture. Career Highlights

● Drove $35.7M in sales pipeline by producing 80+ thought-leadership publications, such as white papers, e-books, guides, infographics, and case studies.

● Maintained a 95% customer retention rate of health insurance products by formulating a two- year marketing strategy and streamlining product marketing assets.

● Led 70+ internal and agency-facilitated health marketing projects from conception to completion with a combined budget of $6.7M over three years. Professional Experience

Content Marketing Director 3/2022 – 10/2022

eVisit, Mesa, AZ

Developed a two-year content marketing strategy and refined product messaging to address our shift from SMB physician groups to enterprise hospital systems and IDNs. Produced webinars, case studies, e-books, guides, and blog posts, and oversaw all social media and video production activities.

● Owned an 18-month content calendar, devised a comprehensive product messaging matrix to address 20 buyer pain points, and wrote the copy for a new corporate website.

● Delivered 4,500+ new leads through content syndication, webinars, and paid advertising.

● Managed a team of two full-time content developers, four contractors, and an external public relations firm.

Content Marketing and Programs Lead 8/2018 – 2/2022 Businessolver, West Des Moines, IA

Managed content marketing projects for each stage of the customer journey. Researched evolving industry trends and collaborated internally to uncover prospects’ pain points. Partnered with product and customer success teams to support client retention and upselling.

● Influenced $49.2M in SaaS sales by planning and executing 26 thought-leadership webinars with 770 registrations on average and a 49% attendance rate.

● Wrote and managed the production of four annual corporate reports, 70+ bi-weekly client newsletters, and 80+ bylined and ghost-written blog posts.

● Earned Digital Health Award Merit recognitions for two white papers and a webinar series. Provider Networks and Segment Communication Manager 2/2013 – 3/2018 Wellmark Blue Cross and Blue Shield, Des Moines, IA Owned global provider network communications, marketing strategies, and asset production for health, dental, and vision plans, wellness products, and telemedicine solutions.

● Led go-to-market and branding strategies for joint venture narrow networks, a value-based care arrangement, health care quality recognition programs, and holistic well-being products.

● Helped reduce $1M in annual administrative costs by promoting online provider self-service options, introducing a new provider credentialing portal, ensuring provider security compliance, and facilitating the implementation of ICD-10 diagnosis and procedure codes. Health Marketing Manager and Public Information Officer 8/2005 – 2/2013 Iowa Department of Public Health, Des Moines, IA

Managed health awareness campaigns across all areas of the department. Wrote and edited newsletters aimed at local public health departments and statewide health associations. Produced and distributed news releases and represented the department to the media.

● Generated an estimated $450,000 in earned media by writing 90+ guest columns for the weekly Health section of the Des Moines Register.

● Spearheaded an RFP process to select an omnibus marketing agency, thereby eliminating separate, resource-intensive bidding processes across 30+ departmental programs. English Education Team Leader 4/1998 – 3/2005

Toin Gakuen, Yokohama, Japan

Recruited and supervised a team of 15 secondary school English instructors and developed administrative processes to meet the challenges of teaching more than 2,300 students per year.

● Planned and led activities for exchange students, visiting teachers, and host families during biannual programs with schools in the U.S. and New Zealand.

● Taught English classes at the junior high, senior high, and university levels. Wrote syllabi and developed innovative class participation and oral proficiency evaluations. Marketing Expertise

Strategic Planning / Storytelling / B2B Content & Product Marketing / Webinar Production / Customer Engagement / Corporate Communication & PR / Sales Support / Social Media / Buyer Persona Creation / KPI Development / Budgeting / Cross-Functional Collaboration / Client Retention & Upselling / Team Building / Branding Initiatives / Vendor & Contractor Management Technical Proficiencies

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