Tarig Mansour

Doha, Qatar • +974-********

adwekx@r.postjobfree.com • linkedin.com/in/tarig-mansour

Marketing Professional

Dedicated and innovative marketing professional with extensive experience developing and executing strategic marketing plans and campaigns while establishing new growth opportunities, improving brand awareness, and increasing revenue. Proficient in Google Ads, Google Analytics, Google Search Console, CMS’s, SharePoint, HTML5, Adobe Photoshop, Zoho One, WordPress, Shopify, MS Office. Demonstrated success in marketing, community management, content creation, online advertising, events program management, stakeholder engagement, and media coverage/monitoring.

— Areas of Expertise —

Marketing

Strategic Planning and Execution

Branding

Campaign Management

Marketing Research

Digital

Community Management (Web & SM)

Content Creation

Online Advertising

Analytics and Performance

PR & Communications

Events Programs Management

Online & Offline Media

Stakeholder Engagement

Media Coverage/Monitoring

— Career Accomplishments —

Established the Marketing department at Start-up Hub where I helped incubated startups\entrepreneurs by providing a complete set of services and tools to get their new businesses up and running.

Established the Digital function at one of Oman’s leading FMCG group of companies, in order to support

multiple brands and businesses unite at the group.

Led digital marketing activities for a diverse portfolio of brands including (FMCG, F&B, Retail & Real Estate)

Enhanced business growth by implementing strategic initiatives & innovations to meet brand objectives.

Grew brand awareness for Delicio in major markets such as KSA, UAE, Qatar, Oman, Kuwait, Bahrain, and Jordan.

Professional Experience

I worked independently with many clients who support their marketing goals both online and offline, and some of my clients in Qatar are:

04/2021 – 3/2022

Dar Alsharq Group, Haweyah Media Marketing Agency.

Digital Media and Advertising

Key Accomplishments:

Developed digital media strategies on behalf of clients, media agencies. Managed communications with media agencies and direct clients to prepare customized media solutions across various programmatic and social media platforms. Pitched for new partnerships and monitored opportunities in the market for growing the company’s portfolio.

Developed campaign-management tools (e.g., creative briefs, proposal templates, innovative mockups.

Incubate Qatar

Marketing & Communication

Key Accomplishments:

Developed integrated, multi-channel strategic marketing plans and campaigns. Led market launch of 5 local Qatari startups (Identified opportunities, researched new product possibilities, collaborated with team and created campaigns).

Wrote catalogs, company profiles and brochures that enhanced the understanding of complex product features and helped sell more products effectively. Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet Qatari market needs ahead of the curve.

Produced media kit that demonstrated key marketing analytics and demographics for use in Marketing presentations. Leveraged strengths in cost-effective marketing management and vendor negotiations to an average of 15% under-budget.

Work Experience

Badr Investment Group Muscat, Oman

Group Digital Marketing & Communication Manager 11/2018 – 3/2020

Sustained full responsibilities for Delicio brand’ digital management. Lead planning & implementation of marketing & communication for Badr investment portfolio into four main sectors (Real Estate, F&B, Retail & FMCG). Lead digital asset development and communication with a focus on improving brand awareness, benefit communication, customer planning/segmentation, acquisition, experience & journey design.

Agency selection and day-to-day management, including briefing, project management and delivery/implementation.

Key Accomplishments:

Successfully executed leads campaigns and acquisition through range of digital marketing channels using affiliate networks, programmatic, paid search and display networks.

Successfully led the planning of the implementation and integration of Zoho CRM for (Ice Cream Mama, ATTF).

Developed and produced branded campaigns & creative artworks, for various internal and external communications requirements such as website, landing pages, social media, display paid ads, etc..

Built & launched 3 brand new websites, The Links Mall & Residential, Tiles & Terrazzo, and Ice Cream Mama.

Maximized development and residential projects web leads to 200%+.

Worked closely with a key QSR (Dominos’ Pizza), supporting their marketing strategy implementation, including social media and digital channels.

AATCO Food Industries Muscat, Oman

Digital Marketing Manager – Delicio 5/2015 –11/2018

Planned and implemented annual digital brand marketing plans. Served as Product Manager for Android and iOS mobile app. Spearheaded successful digital campaigns through web, mobile, e-mail, and social media as well as display advertising. Built and maintained strong business relationships with various digital agencies.

Key Accomplishments:

Established online community of 500K+ users across multiple social media networks including Facebook, Instagram, YouTube, and Twitter. Drove the development of www.delicioworld.om website, consisting of 12,000 visitors per month.

Lead strategic initiatives to achieve brand objectives and improve brand benefit awareness through digital media, resulting in a minimum of 22% YOY.

Successfully promoted Delico’s presence in major consumer food festivals including Taste of Dubai, Taste of Abu Dhabi, and Taste of Kuwait while reaching 15,000+ people per event.

Conceived and directed a highly efficient system for production of high-quality video content and publication.

Eyecomms Enterprise Muscat, Oman

Digital Marketing Executive 3/2014 – 3/2015

Tracked conversion rates and performed website improvements. Developed digital marketing campaigns and utilized various techniques including paid search, SEO, and PPC. Oversaw social media strategies for all clients. Held responsibility for digital marketing planning and budget control.

Key Accomplishments:

Enhanced brand awareness by executing strategies, increased website visits by managing digital campaigns for Oman Oil Marketing Company (OOMCO).

Ensured company/client remained at the forefront of developments by monitoring new technologies and evaluating customer research, market conditions, and competitor data.

Hala FM Radio Station Khartoum, Sudan

Online Marketing and Branding Executive 9/2013 – 2/2014

Developed social media profiles on Twitter and Facebook. Developed and executed marketing initiatives and activities for Hala FM Radio Station. These initiatives include campaigns (print, web, social media and broadcast), events, corporate responsibility programs and sponsorships.

Key Accomplishments:

Increased website traffic in a short time frame and gained 50,000+ Facebook followers.

Optimized campaigns by soliciting customer feedback and following up on responses.

German Sudanese Industrial Complex for Stationary Packaging, Printing and Plastics Khartoum, Sudan

Marketing Executive 11/2007 – 12/2009

Supported company’s marketing efforts through development of new product marketing opportunities.

Key Accomplishments:

Played a key role in growth of client accounts by collaborating with Channel and Direct Sales Managers to generate new client business development opportunities.

Education and Credentials

Bachelor of Business Administration (Hons) in Marketing with Multimedia

Multimedia University – Malaysia - 2013

Higher Diploma of Information Technology

University of Science Technology – Sudan - 2006

Professional Development/Certifications

Google Ads Display Advanced Google Analytics AdWords Display Incom Marketing Certificate HubSpot Content Marketing Certification

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