Alena Fioretti

Delray Beach, FL *****

adwecd@r.postjobfree.com

+1-203-***-****

A versatile, collaborative, accomplished, and knowledgeable business professional with a successful track record looking for new job opportunities due to relocation. Management and Business Leader Experience well over 10 years. Outstanding customer service experience in multiple industries such as hospitality, luxury sales, marketing, beauty and fashion, with outstanding organizational and problem- solving skills. Highly collaborative with a knack for building productive relationships that allow smooth functioning while driving others towards excellence and attaining business goals. Posses verifiable leadership, interpersonal, and communication skills that help put across things with a crisp point. A remarkably successful mentor to peers and colleagues, owing to exceptional people’s skills and always giving them the nudge in the right direction to go the extra mile and helped in achieving what seemed difficult, with ease. Have a solid track record in achieving the set goals and delivering personal best at every step of the way to provide optimal results. Thrive in fast-paced business environments and cherish a chance to self-manage things through the innate problem-solving skills and never say never attitude.

Work Experience

Business Manager

Bloomingdale’s - Palm Beach Gardens, FL

January 2021 to Present

La Mer luxury skincare expert and Jo Malone business specialist provided exceptional customer service experience and delivered the highest percentage performance against the sales plan. Spokesperson for brands at various events, beauty shows and master classes. Increased the business volume by more than 300% for less than a year. Educated and understood customers who have a passion for luxury skin care brands. Worked with all potential clients by identifying their needs and building strong trustworthy relationships. Added new clients to the book regularly through networking, social media and recruiting. Invited clients to exclusive events and promotions. Provided facial services in the spa room and skin care consultations at the counter. Met presale goals and planned business strategies. Educated colleges on product knowledge, nuance and selling point tips. Set up visual displays and kept the counter in pristine condition. Give honest, tactful feedback and guidance to customers on beauty products, inter selling with various cosmetic brands. Applied makeup and gave consultations on various makeup brands. Opened new accounts. Set and exceed company and personal sales goals while supporting the goals of the team. Sales & Marketing Coordinator

COTY INC. - New York, NY

January 2017 to December 2021

Exceptional knowledge of top fragrance brands. Working on the sales floor and building relationships with consumers and store employees. Pursued and generated revenue through outside sales and marketing efforts by relentlessly identifying, developing, and targeting new business partnerships. Planned and oversaw advertising and promotion activities. Developed and implemented strategic marketing plans, sales plans, and forecasts to achieve corporate objectives for products and services. Monitored competitor products and services and maintained relationships with industry influencers and key strategic partners to identify improvement areas and grow the customer base. Established and maintained a consistent and vibrant corporate image through all product lines, represented a company at trade events, and developed strategic relationships with key prospects. Trained, motivated, and mentored employees to increase knowledge, skills, and career potential. Managed canvassing strategies to generate appointments for the outside sales team. Integrated communications campaigns to create awareness, develop the pipeline, and bring in new customers. Facilitated improvement in sales outcomes by holding performance evaluations to assess team members' strengths and weaknesses and counsel on improvement strategies. Forecasted and tracked marketing and sales trends.

Managed client marketing strategies and product promotion campaigns. Researched consumer opinions and marketing strategies in collaboration with marketing team personnel. Organized promotional events to establish community relationships and maximize marketing strategies. District Sales Leader

CLARINS USA - Stamford, CT

January 2015 to December 2017

Supported individual representative performance goals and division benchmarks to maximize sales performance. Trained and mentored sales team members in customer relations, customer service, and product placement. Supervised sales strategy, training, team structure, and communication of regional sales programs. Analyzed regional market trends to discover new growth opportunities. Supported sales management initiatives to optimize business development. Secured long-term accounts, managed sales presentations, and provided recommendations to promote brand effectiveness and product benefits. Collaborated with clients and management teams to form strategic relationships and resolve unique business problems. Organized promotions events, master classes and beauty shows. Supervised outsourcing events. Maintained a record of a top performer in the market area. Business Manager

LAURA MERCIER COSMETICS/ Dior Cosmetics - Trumbull, CT January 2014 to December 2015

Make up Artistry skin care consultants. Reviewed and analyzed business performance on a daily, weekly, monthly, seasonal, and annual basis. Described merchandise and explained use, operation, and care of merchandise to customers. Opened and closed the cash register and performed tasks such as counting money, separating charge slips, coupons, and vouchers. Maintained records related to sales and placed special orders for desired items. Devised, implemented, and managed promotions to enhance store profits and drive customer engagement. Ordered merchandise with accuracy by verifying back stock and maintaining inventories. Reviewed sales reports to enhance sales performance and improve inventory management accuracy. Oversaw the entire stock management process, including receiving incoming merchandise, shelf replenishment, and shrinkage control. Maintained detailed and accurate accounting records by overseeing the documentation of sales, purchases, and requisitions. Connected with customers daily to understand needs, provide assistance, and collect feedback to optimize operations. Worked one-on-one with employees to motivate while delivering constructive criticism in a busy retail environment. Organized and updated schedules to optimize coverage for expected customer demands.

Spokesperson Representative/Sales

EDER BROTHERS INC. - West Haven, CT

January 2013 to December 2015

Met with store managers to discuss product needs, accomplish sales goals, and facilitate sales growth. Cultivated professional-client relationships by asking appropriate questions, identifying needs, and providing insightful information regarding products.Built strong, professional relationships through the identification of client needs, which increased overall sales and opportunities. Introduced customers to new offerings and products. Networked to build a client base and promote products to new and existing clients. Implemented professional sales presentations to communicate product quality and market comparisons creatively. Assisted customers during the selection process and helped choose perfect products to meet individual needs. Collaborated with retailers to strengthen product exposure. Presented professional appearance at all times and assisted with product placement and visual merchandising tasks. Exceeded sales goals using consultative sales talents and effectively explaining programs and services to generate interest. Promoted memorable shopping experiences resulting in increased customer retention and loyalty. Demonstrated products at customer locations, answering questions, and redirecting objections to close deals.

Taught junior employees how to meet operational and sales goals with proactive strategies. Collaborated with internal personnel and clientele to improve store operations and address concerns quickly. Guided and supported 4 staff members to achieve team and personal goals consistently. Collaborated with all company departments to ensure cohesive branding and strategic product placement. Delivered empathy and persuasive negotiation talents to promote a memorable customer experience.

Education

Associate of Arts in Communications

Cornell University - Ithaca, NY

2020

Bachelor of Science in Psychology

Donetsk National University

2003

Skills

• Fluent in English, Russian, Ukrainian and some Polish. Skill Areas: Psychology

• Business Building Strategies

• Expertise in Sales

• Rapport & Relationship Building

• Marketing Savvy

• Excellent Product Knowledge in Beauty & Fashion Industry

• Skilled Multi-Tasker

• Spokesperson Experience

• Great Communications Skills

• Communications Leadership

• Focused on Customer Satisfaction

• First Aid/CPR

• Superior Computer Skills

• Training & Coaching

• Market Analysis

• Event Planning

• Makeup Application

• Business Development

• Product Demos

• Account Management

• CRM Software

• Payroll

• Branding

• Sales Support

• Market Research

• Salesforce

• Business Analysis

• Sales Management

• Relationship Management

• Upselling

• Management

• Yoga (8 years)

• Holistic therapy

• Negotiation

Languages

• English - Fluent

• Russian - Fluent

• Ukrainian - Fluent

Certifications and Licenses

Esthetician License

First Aid Certification

CPR Certification

TIPS

Bartender

Present

International Wine Specialist

Present

Yoga Instructor

Present

Reflexology

Present

Hypnotherapy (Member of International Association of Counselors and Therapist)

Present

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