Director Product and Strategy
Resume:
Craig Farquharson
Alpharetta, GA
30022
Executive Summary
I have 23 years experience in Product Management and Strategy. I have led the creation and management of many successful and large scale applications from ideation to launch. In my recent role as Director of Business Applications I was able to facilitate collaboration and cooperation across the organization resulting in a strategic platform consisting of 21 applications/servers (13 dependent) for the company, bridging their core telephony business to the business applications group. Experience includes Data management, predictive analytics, entrepreneurship, innovation and differentiation.
Director of Product
StudentBridge
Chamblee Tucker
2021 - 2022
● Directing the strategic planning, design, build, and management of the company’s suite of digital engagement solutions and backend platform
● Designed and created specifications for a stand alone and extensible content marketing platform
● Leading the creation of new UX paradigms for the creation of proprietary data generation in support of “Best Fit” predictive and prescriptive analytics.
● Structured the organization's operational systems and processes facilitating cross department workflows and procedures.
Managing Member
Just Add Product LLC
Alpharetta, GA
Present
Just Add Product LLC is a private company owned by one of the industry's most successful and experienced teams in the definition and development of differentiated collegiate hard goods for Home, Office, and Gifts
Product Strategy
● Proprietary design and development of licensed collegiate hard goods for the home, office and gift markets
● Point of Differentiation; Positioning - products embody each institution's unique traditions and characteristics.
● Point of Differentiation; Utility - products provide functionality in combination with aesthetics
● Point of Differentiation; Quality
Licensing Management
● Acquired licenses for; Alabama, Auburn, Clemson, Florida, Georgia, Kentucky, LSU, Michigan State, Tennessee, Texas A&M
Channel Development
● Fanatics eCommerce
● Follet
● FanaticsLidsCollege
● University of Alabama Supply Store
● Auburn University Bookstore
● Ace Hardwares
● College Station
● Universities Forever
● The Clubhouse / The Spirit Shop
● Gator Patch
● The Proud Gator
● Hounddogs
Director, Business applications and strategy
Genesys Telecommunications
Daly City, CA
10 Years
Lead the strategic planning, design, build and evangelization of the Genesys native interaction recording platform
Highly patented solution
Market adoption and seat growth of Recording drove capex investments creating the largest engineering team in Genesys.
● Leveraged the complexity of the proprietary event model to bring granular dynamic control addressing functionality and compliance.
● Differentiated from incumbent competitors via;
Architectural constraints affecting
■ 100% recording compliance
■ Employee churn affecting security and permissions
Event model meta data facilitating
■ Call search and retrieval
■ Call and interaction stitching
■ Call transfer business case and ROI
AWS hybrid deployment and storage solutions
● Lead the strategic planning, design, build and launch of the Genesys quality management application
● Consistent roadmap overlays addressing global pipeline as well as regulatory compliance and privacy adherence
● Extensive on-site customer contact and engagements deriving product and market research, competitive analysis, business and use case outcomes.
● Authored product and technical requirements engaging disparate engineering teams regularly to refine requirements and define release sprints within an agile development methodology.
● Presented to, and trained sales, pre-sales, architects, and implementation personnel globally on positioning, functionality, integrations, and competitive differentiators of solution and platform.
● Extensive presentations and market engagements contributing to product and market research, competitive analysis, business and use case outcomes.
● Collaborated regularly with the UX team in Toronto Canada mapping out use case workflows, designs and wireframes.
● Lead the initial strategic planning of Genesys Analytics Driven QM
● Oversight and management of OEM’s and technical partnerships related to Employee Engagement Suite
Director, Solutions Management Government Services Choicepoint
Alpharetta, GA
4 years
● Lead the strategic planning, design, build and launch of our Sex Offender Tracking solutions for law enforcement
● Collaborated closely with FBI, US Marshals, Regional and State law enforcement throughout US to deriving product and market research, competitive analysis, business and use case outcomes
● Collaborated and orchestrated across disparate engineering teams to realize data delivery, and data aggregation in line with product strategy and UI workflows.
● Collaborated regularly with the UX team mapping out use case workflows, designs and wireframes in line with law enforcement policies and procedures engaged during abduction scenarios.
● Daily management of various authentication and investigative data driven products. Sr. Product Manager - Analytics
Witness Systems
Alpharetta, GA
1 year
● Re-positioned analytics offering creating domain subject specific DataMart with supporting analytics and reporting applications increasing revenue 200K to 3.2M in 12 months.
● Drove partnerships for inclusion of balanced scorecard and reporting applications.
● Packaged and productized data model and schema allowing for broader application opportunities and solutions
● Co creator of packaged consulting offer in support of analytical offerings defining holistic offering across analytics.
Sr. Manager, Product Marketing
Business Objects
Paris France
4 years
● Product marketing activities inclusive of but not limited to; launch planning, competitive analysis and positioning, win loss analysis, field readiness, analyst relations, positioning and messaging collateral, and presentation.
Certifications
Pragmatic Marketing
Skills
Product Strategy and Management, Data/Big Data/Analytics, Positioning, Organizational Strategy, Team Leadership, SaaS, UX, Collaboration, Ideation, Competitive Analysis, AWS, Agile, OEM Management, CAD, FDM Printing, Pricing, Capital Allocation, Budgeting, P&L, Social Media Marketing. Personal
I live with my family in Alpharetta GA. We love outdoor activities, board games and good food.
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