Sales Manager General
Resume:
MARK VARIA
SENIOR MANAGEMENT
CONTACT
OX) adwd6z@r.postjobfree.com
Q Mansfield, Texas 76063
SKILLS
Fluent in all digital retailing including
VAuto, DealerTrack, VINSolutions,
Reynolds & Reynolds, ERA Ignite, ELeads,
DealerSocket and others.
Tenured experience in CRM Software,
Sales Management, Negotiation, Account
Management, Business Development,
Cold Calling, Leadership, Marketing,and
Financial Analysis
EDUCATION
Associate
Moorpark College
1988-1990
Attended Moorpark receiving my Pre-Law
Associate.
Certification
AFIP
2018
Certification received for the complete
understanding of laws governing the
Automobile and related Finance
Industries.
LANGUAGES
English ¢ ¢ ¢ ¢ ¢
Spanish ¢ ¢ ¢
PROFILE
Joining the retail automotive industry in 1998 as Pre-Owned Director have
maintained a solid trajectory of growth for both the dealerships have operated at
and myself personally holding titles of Pre-Owned Director, Sales Manager, General
Sales Manager and General Manager. As a leader I've fostered a culture to excel
with process and customer experience being paramount to the mindset of the team.
In overseeing hundreds of individuals over my career pride myself on two
qualifications, the ability to get the best out of each report and second to create a
healthy workplace while still encouraging a competitive nature.
WORK EXPERIENCE
General Manager/General Sales Manager
Mike Terry CDJR - Hillsboro, Texas 2022-2023
As the Managing member of the Variable Operations Department was responsible
and accountable for a staff of 32 direct reports with my duties including:
e Ensuring staff adhered to company policies and directives as stipulated by the
Dealer Principal and Department Managers including the following of a Health
and Safety Standards as well as certification of all staff with respective licenses.
« Compiled data to design and implement improved efficiencies through
scheduling.
« Created training regimen for all new reports to ensure complete immersion into
corporate structure prior to engaging responsibilities.
e Recognized the importance of engagement with daily review of CIT in addition
to holding CIT meetings with team three time daily.
© Oversaw the hiring of all relevant staff members delegating search and
interviewing responsibilities to team leaders while maintaining final approval.
« With an annual advertising budget of $750,000, monitored all digital campaigns
were GA4 compliant and followed C4 Analytics.
e Focusing on digital retailing was able to monitor traffic, institute pivot pricing
models, increasing volume by nearly 98% while pushing profitability by 152%.
Typically, this would effect the CSI, however our team led the region month over
month.
General Manager/General Sales Manager
Cardinal & Highway Memorial Dealer Groups, Mid-West 2019-2022
As a direct report to the Owner of these groups was recognized for the ability to
solve liabilities, thus over this time period moved through several of his locations
placing me where was needed most. With this group gained working knowledge
of GM, Acura, and Toyota brands.
e Established a set corporate culture that fostered the Dealer Principals values.
« Trained and Coached all Management level employees at each dealership was
responsible for creating processes that monitored traffic, sales, revenue,
acquisition and inventory aging.
« Recognizing the importance of ROI, reviewed all financial inputs that would
affect each KPI designated by the Dealer Principal including advertising,
inventory, staffing, and expenses.
« Responsible for the positive turnaround of three of the groups stores.
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