PROFILE

Proven leadership in product marketing, backed by 20 years of strong technical and business experience in the semiconductor industry. Diverse background in engineering and marketing functions, supporting a wide range of markets. Self starter with strong business acumen, leading global, cross functional teams.

EXPERIENCE

Semtech, Austin, TX 2021 – 2022

Sr. Director, Wireless Product Marketing

Drive GtM for flagship chip-to-cloud asset management platform, generating first-ever recurring cloud revenue stream.

Tailor product enablement to strengthen ecosystem relationships with solutions providers and system integrators, simplifying product adoption and decreasing customer time-to-market.

Drive multi-protocol wireless strategy into product roadmap to accelerate growth in key IoT verticals.

Manage seasoned team of product marketers to drive revenue growth of $200M LoRa-enabled portfolio.

Increase SAM expansion strategies focusing on sensing-at-the-edge with chip-to-cloud platform.

ams AG, Austria 2018 - 2021

Director, Sensor Product Marketing

Build & execute 5-year strategic growth plan for optical & bio sensors portfolio to grow from $20M to $250M.

Create and execute global go-to-market strategy for Mobile, Consumer and Industrial markets; won first-ever multispectral optical sensor in Tier-1 mobile phone.

Transform culture of pure sensor sales into more comprehensive solutions with strong focus on customer enablement.

Manage global forecasts in close alignment with sales teams and drive demand creation.

Drive differentiated product roadmaps through close collaboration with R&D and Engineering.

Develop software partnerships in key areas such as machine learning and bio sensor algorithms.

Validate new applications and use cases for cutting edge infrared sensor concepts.

Wi-Fi Alliance, Austin, TX 2015 – 2018

Marketing & Business Development Manager

Develop marketing plans for new Wi-Fi technologies.

Provide subject matter expertise and analysis on competitive landscape of various radio technologies.

Promote Wi-Fi technologies within the Internet-of-Things ecosystem including IEEE 802.11ah.

Support new developments such as Wi-Fi Aware, Device Provisioning Protocol and WPA3 security.

Build and foster relationships with key OEMs and third party partners to develop new opportunities for Wi-Fi core technologies.

Freescale Semiconductor, Austin, TX 2011 – 2015

Product & Business Development Manager

Developed and executed company’s global wireless charging strategy; leveraged existing products to create a highly differentiated hardware and software solution through development of application-specific standard products (ASSPs).

Generated over $100 Million in new market opportunities annually; closed on $65M in design wins.

Managed product portfolio consistently returning 50 – 65% gross margins on high-volume opportunities, maintaining one of the most profitable portfolios in the group.

Created and executed business cases for new product development, supporting a digital power portfolio with $25M in annual revenues.

Led mass market product launches with key focus on developing winning strategies to capture maximum channel value and increasing company’s share of total available market.

Maintained strong relationships with sales teams to win at key accounts; provided thought leadership and expertise to drive long-term, sustainable growth in key vertical segments.

Alereon, Austin, TX 2008 – 2009

Senior Applications & Systems Engineer

Strong experience in the R&D startup environment including as cross-functional liaison to support marketing, PCB design, and systems engineering teams.

Led ultra-wideband projects for leading consumer electronics manufacturers.

Established customer production environment in Tianjin, China.

Freescale, Austin, TX 2000 – 2008

Device & Applications Engineer

Customer support on PowerQUICC communications processors focused on high-speed serial interfaces.

Provided statistical data and electrical analysis of wafer fab production line to maximize product yield.

EDUCATION

Vlerick Management School, Belgium 2010

International Master in Business Administration (IMBA)

University of Texas, Austin, Texas 2002

Bachelor of Science in Electrical Engineering

Additional skills/experience

Product strategy planning

P&L management; 5-year long-term planning

Go-to-Market; demand creation

Ecosystem partner development

Pricing strategies

Product forecasting

IP licensing & contracts

Competitive analysis

TCO analysis

TAM/SAM/SOM analysis

Distribution customer management

Managing global cross-functional teams

LANGUAGES

English: Fluent

German: Fluent

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