…continued…

Lisa Ross adwczi@r.postjobfree.com • LinkedIn

Morristown, NJ 07960, US • 516-***-****

Qualifications Summary

Accomplished and top performing leader with extensive experience in strategizing competitive product and merchandising strategies to drive high levels of consumer engagement and maximize corporate marketability. Renowned professional; expert at devising end-to-end product strategies, executing customer-centric product management plans, and driving informed decision-making. Stellar history of executing in-depth reviews and proposing effective recommendations for improvements within systems/products for maximum performance. Track record of success developing and implementing innovative products/technologies, ensuring successful launch of products as well as devising and rolling out compelling marketing campaigns/strategies. Exceptional leadership talents utilized to direct future roadmap development initiatives and provide training/mentorship to internal teams for consistently meeting and exceeding set performance goals and delivering best-in-class services to elevate customer experience. Articulate communicator; skilled in building solid relationships with executive management, stakeholders, vendors, licensors, and cross functional departments to accomplish short-/long-term goals. Areas of Expertise

• Product Lifecycle Management

• Product Roadmap Development

• Continuous Process Improvements

• Customer Satisfaction & Retention

• Revenue Optimization

• Vendor Management

• Merchandising Strategies

• Stakeholders Management

• Team Leadership & Training

• Risk Assessment & Mitigation

• Cross-Functional Collaboration

• Strategic Planning & Execution

Career Experience

Vice President of Product Management, Match Eyewear, Westbury, NY 2018 – Present Spearhead all phases of product development, encompassing user interface design, usability testing, and customer research as well as product launch and marketing. Deliver optimum service in formalizing product management department by implementing necessary processes and procedures. Establish product vision, objectives, and key performance indicators (KPIs) to achieve success. Administer end-to-end vendor management operations, including coordinating with eyeglasses and component vendors across the globe, negotiating prices to attain optimum gross profit margins, monitoring vendor lead-times in accordance with defined schedules, and ensuring eyewear vendors’ meet set quality standards. Oversee all aspects of supply chain, including sourcing and warehousing. Lead the Hong Kong base staff, while maintaining constant contact with vendors. Identify and onboard new vendors and coordinate with them during contract negotiation. Develop licensor policies and product approvals to foster greater cooperation amongst various cross-functional teams.

● Boosted profits by identifying SKU proliferation, collection size, and inventory stability.

● Designed, planned, and executed private label and exclusive branded programs ranging from $500K to $5M in collaboration with major retailers, optical accounts, and sales leadership.

● Implemented product roadmap, promoted continuous process improvement, and maintained consistency, resulting in greater levels of efficiency and communication among teams.

● Drove product adoption globally through innovative strategies and collaborated with key business stakeholders to deliver strategic growth prospects.

Senior Director, Product Management, Marchon Eyewear, Melville, NY 2004 – 2017 Identified and sourced potential suppliers of components, negotiated prices for bulk orders, and evaluated overall quality. Oversaw procurement and warehouse operations as well as manage logistics processes. Coordinated with quality control department to ensure adherence to vendor’ requirements. Supervised ongoing growth of company's ecommerce platforms, such as web, mobile, and applications to achieve revenue and commercial objectives. Supported with identification, measurement, and improvement of key performance indicators for customer experience and promoted data-driven decision making. Developed and regulated budgeting procedures for unit sales as well as ensured seamless execution of new releases, reorders, and forecasting in collaboration with stakeholders, sales leadership, supply chain, and brand. Implemented product roadmap across all internal and external touch points along customer experience. Created licensed, proprietary house, and private label collections. Designed professional prospects of direct reports through mentoring, coaching, and career planning.

● Successfully led product management team, managing global revenues of more than $300M.

● Enhanced customer's experience through experimentation, optimization, and customization.

● Increased gross margin by 10% and secured licensor approval for major accounts/programs by implementing procedures to provide extensive analyses of profitability.

● Fostered and established long-term professional relationships with vendors and other strategic partners to strengthen global presence of company’s brand.

● Established strong, product-based connection with Nautica Corporate and Licensors, resulting in renewed contracts and greater income.

Additional Experience

VP, Merchandising, New Millennium, Freeport, NY

VP, Merchandising, Marcolin Eyewear, Somerville, NJ Brand Manager, Creative Optics, Scottsdale, AZ

Brand Manager, Silhouette Optical, Green Island, NY Operations Manager, Viva International Group, Somerville, NJ Education

Bachelor of Science in Marketing

Montclair State University, Montclair, NJ