Key Skills Profile Summary

Strategic Planning & Execution

Operations Management

Marketing & Communications

P&L Management

Artificial Intelligence & Machine

Learning

Project Management

Stakeholder Management

Communication Consultant

Strategic Alliances & Partnerships

Planning &Procurement

Knowledge Delivery (Teaching)

RFP & Liaison

Thought leader, who has been a champion in formulating strategic plans to enhance business growth in consultation with the top management by leveraging extensive experience….

• Enterprising professional with 20 years of Advertising & Marketing experience in National & International markets

• Generated & managed a lifetime business worth approx. Rs.1450 Cr.

• Supervised and handled the team of experienced professional for their growth (approx. 500+)

• Drove entire corporate sales planning and execution; developed and implemented strategic plans to achieve organisational objectives

• Managed and handled more than 130 Corporates, SME, Government PSUs & Ministries

• Managing projects worth over $ 30 Million and successful completion of worth $ 150 Million in recent past

• M Horizontal Media Consultancy Pvt. Ltd. & Nortech Trinity India Pvt. Ltd.

• Handled more than 14 election campaigns in the span of 10 years

• Following & coached 1 PSP diligently with positive results for 12 years

• Led International and domestic campaign launches for clients

• Visiting Faculty of “Marketing & Advertising Practices” with Delhi School of Professional Studies and Research, New Delhi & Jaipuria Institute of Management Studies, Ghaziabad

Og

Soft Skills

Personal Details

Date of Birth: 22nd March 1979

Languages Known: English, Hindi,

Punjabi, Svenska (C Level)

Address: C-1501, Jaipuria Sunrise

Greens, Ahinsa Khand, Indirapuram,

Ghaziabad - 201014

Career Timeline (Recent Associations)

Aug’07 – Aug’10 Sep’10 – May’18 Jun’18- Apr’21 Since - April’ 21 Education

• Pursuing Executive program in ML & AI for Business from IIM Jammu

• Master of Marketing Technology from Kurukshetra University, Kurukshetra in 2002

• BA (Economics) from Kurukshetra University, Kurukshetra in 2000

• Diploma in PR from Brentwood College

Others:

One year Diploma in Information System Management from APTECH SAURABH SHARMA

Profit Centre Head Marketing & Brand Management Consulting LinkedIn: https://www.linkedin.com/in/saurabhsharma-india/ Email: adwcnv@r.postjobfree.com; Mob.: +91-981******* or +91-768******* adwcnv@r.postjobfree.com +91-981*******/+91-768******* Communicator Innovator

Thinker

Collaborator Intuitive

Digital Driftwood Pvt. Ltd.

as Account Director

Goldmine Advertising

Ltd. as President

Adwit India Pvt. Ltd.

as Director

Terafence Pvt. Ltd.

As Director

Work Experience

April ‘2021 till date with Terafence Private Limited as Director

• Responsible for handling Government Relations for Cyber Security, SDWAN, COE and AI, IOT setup with several Ministries and its departments; Mins. of Petroleum, Chem. & Fert., Defence (BEL, DRDO, AFNET etc) BFSI sector on different projects since 2021.

• Also handling several legacy projects with Terafence parent company Informage Technologies across verticals. Associated as (Consultant) with www.indianbureaucracy.com Handling Global Alliances for Indian Bureaucracy & Partners, Liaison for Corporates, Interface for Ministries, Departments & PSUs since June 2019

June’18 – April’21 with Goldmine Advertising Ltd., New Delhi as President Key Result Areas:

• Project Director (Communication consultant) on key projects respectively in Patna (Bihar Panchayat Strengthening Project -$84 million project) and Guwahati (Development of Small Savings in North East-

$120 million project)

• Monitoring project – activities, progress including scheduling & resource allocation of manpower, material, machine to enhance operations efficiency

• Impacting profitability through effective strategic management decisions and new business development

• Designing of RFP’s and analysis as per client’s requirements Highlights:

• Working extensively for World Bank’s Consulting projects as per EOI & RFP and successfully acquired 2 projects for Goldmine

• Driving operations on behalf of Goldmine as Consultant to Ernest & Young (E&Y) and developing the TOR and RFP’s for different government projects

• Heading the formulation and execution of long term & short-term strategic plans to enhance growth of the North India Business

• Planning, procurement, communication strategy along with report generations for IMVAC campaign in the different districts of Bihar

• Worked as Consultant for Active Media in Executing the Lok Sabha campaign of Congress Party on behalf of Goldmine Advertising Ltd (approx. value 85 cr. project)

Sep’10 – May’18 with Adwit India Pvt. Ltd., New Delhi as Director Joined as Head – Projects but later promoted as Director. Highlights:

• Projects worth INR 450 Cr (approx.) were contributed and executed during my tenure.

• Spearheaded new client relations Maharatna, Navratna Companies, Banks, Railways, Metros and Various Ministries including DIPR etc. for their brand promotion campaigns.

• Managed and pitched several election campaigns during LokSabha and Assembly Elections

• Contributed as Branch Manager - Delhi, Regional Manager – North & Director, coordinated with Ministries and Bureaucrats for the overall development and success of Adwit India

• Set up new offices at Mumbai & Dehradun as part of expansion plan for Adwit

• Spearheaded the overall EOI and RFP documentations for clients and P&L for the Northern Region

• Travelled extensively for Business Development, Training and New Initiatives to international markets including Switzerland, Paris, Mauritius, Singapore, UK and Vietnam etc.

• Handled several events for PMO (UjjwalaYojana Scheme) in various states which includes planning, strategizing and procurement

Aug’07 – Aug’10 with Digital Driftwood Pvt. Ltd., New Delhi as Account Director Highlights:

• Successfully set-up the new office in Delhi and managed overall operations including media buying, planning and relationship management with clients and media groups

• Developed key clients like Snap-on India Ltd., Air Works India, BSL & Geoffrey Hammonds, Samsonite Black Label for Print, PR, Event and Exhibition Activities

• Client servicing for ongoing business and new business generation - Yahoo India! Times of India – E paper, ICICI Bank, Franklin Tempelton etc

• Managed and executed the online campaign for Centurion Bank of Punjab

• Formulated and implemented the brand promotion campaign for Diageo India Pvt. Ltd.

• Spearheaded and executed turnkey projects for exhibitions; mobile LBS (Location Based Service) campaigns

• Successfully generated business worth over INR 55 Crores in 3 years

• Directed performance management across the accounts and rendered consultancy, as required Jul’06 – Aug’07 with Tropics Advertising Pvt. Ltd., New Delhi as Account Head Highlights:

• Developed and managed client relations with Federal Mogul (Goetze), Cash Edge, Atlas Cycles, Subros (Real Estate) & other corporates like Whirlpool & Panasonic for their regional and print campaigns

• Executed the stall fabrication design for SonaKoya, Goetze, Subros, NTPC, RICO during trade fairs and auto expos

• Spearheaded operations entailing media planning, buying and negotiations along with National OOH campaigns

• Delivered road shows and real time brand promotion campaign for Beam Global Spirits “Teacher” brand Aug’03 – Jun’06 with Rashtriya Advertising Agency (currently known as Prabhatam Advertising Ltd.), New Delhi as Sr. Account Manager

Highlights:

• Drove several corporate campaigns - Priya Gold biscuits, Weston TV, Panasonic Electronics

• Managed key campaigns for BJP along with Advani ji’s Rath Yatra Campaign (approx. 98 Crores) Previous Experience

Jul’02 – Aug’03 with Asian Ad Age, New Delhi as Assistant Manager – Marketing Jan’02 – Jun’02 with Bharti Waters, New Delhi as Marketing Executive 6 Months Management Coaching Programme

• Under the guidance of Management Coach - Mr. Suresh Gulvadi in 2014 Consultancy

• Horizontal Media Consultancy Pvt Ltd as CEO

• Active Media Works Pvt. Ltd.

Awards & Recognitions

• Gold Medal in 2013 for best political campaign

• Silver Medal in 2015 for best political campaign

• PRCI Gold Award 2015 for DMRC Water Conservation Book (Adwit Team)

• PRCI Silver Award 2014 for DMRC Films (Adwit Team)

• 2 Big Bang Awards, Bangalore, 2013 (Adwit Team)

Affiliations

• Member-Delhi Advertising Club

• Vice President with International Welfare of Human Rights Foundation

• Member with Jagriti Mahila Samiti (NGO)

• Member – Indian Hockey Federation

Extracurricular Activities

• Captained the School Cricket team for 4 years

• Won prizes at State & District Level Singing Competitions

• Organized Inter University Level Seminars during Post Graduation

• Directed Inter Department Quiz Programmes in the University

• Acted as President of ‘Student Council’ in Kurukshetra University during 2001-20002

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