JENNIE MACAULEY

Address • +1-415-***-**** • adwcfb@r.postjobfree.com • linkedin.com/in/jennie-macauley-56b02b4 VICE PRESIDENT, SALES

Highly accomplished sales and marketing leader with an impeccable track record, strong sales acumen, drive, and reputation built on verifiable sales achievements. 22+ years of successful and diverse background spanning sales management, marketing, content development, account management, talent acquisition, business development, and client management. Excel in leading large-scale sales initiatives while maintaining high levels of quality/efficiency. Tenacious negotiator and closer; adept in driving revenue growth, exceeding sales targets, developing new accounts, expanding customer base, improving client engagement and retention, building successful teams, and enhancing corporate marketability. Trusted Advisor and Influencer with excellent presentations, interpersonal, and verbal/written communication skills.

CORE COMPETENCIES

• Sales Strategy & Revenue Generation

• Presentation, Negotiation, & Closing

• Consultative Selling & Prospecting

• Team Leadership & Development

• Cultural Improvements & Structure

• Account Acquisition & Retention

• Organizational Vision & Strategy

• Execution, Results, Leadership

• Budget and P&L Management

• Strategic Planning & Execution

• Client Relationship Building

• Client Retention Strategies

• Budgeting & Cost Reduction

• Digital Content Development

• Contract Management

Content to Convert July 2019 – April 2022

FOUNDER/CHIEF CONTENT MARKETER

The Content to Convert Advantage leverages a multi-channel approach specifically customized to meet each clients needs and addresses their pain points.

Ensured all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, video, print, and in-person.

Developed standards, systems, and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval, and content repurposing, including the real- time implementation of content strategies.

Improved online discoverability through keyword research, content improvements, and link building.

Increased traffic and search rankings by monitoring engagement across various analytics platforms to inform strategy.

Conducted ongoing usability tests to gauge content effectiveness. Talent Acquisition, Private Company June 2017 – December 2018 VP, RECRUITMENT

Developed talent strategies for extracting top talent, through acquisition tactics and delivery of quality talent in response to customer business needs and operations.

Developed and implemented recruiting strategy and best-in-class candidate experience.

Ensured that the team continuously supported the business strategy, goals, shared values, culture, and philosophy of the organization.

Initiated, recommended, established, implemented, and assessed effectiveness of advertising and media campaigns.

Conducted structured prescreen and face to face interviews, as well as coached and guided management on interviewing and evaluation of candidates.

Invino September 2015 – October 2017

WEB COPYWRITER

Boosted online sales for Invino by producing web and outbound marketing content that brought a bottle of wine to life for members and users.

Wrote print and web marketing copy for Glassful.com, received accolades from the owner for being a “great writer.”

Successfully promoted and sold wine, as well as wrote wine and food-pairing articles for well-known culinary sites.

Wrote descriptive, concise, compelling, and error-free copy.

Ensured proper usage of writing style, brand standards, and tone of voice are reflected accurately; switched tone and style depending on audience and winery.

Bizo, acquired by LinkedIn February 2014 – December 2015 NATIONAL SALES DIRECTOR

Built business by identifying and selling prospects; managed clients relationships.

Identified business opportunities by verifying quality prospects and evaluating their position in the industry; researched and analyzed sales options.

PROFESSIONAL EXPERIENCE

Sold B2B data by establishing contact and developing relationships with prospects, converted prospects into customers by recommending solutions.

Maintained relationships with clients by providing support, information, and guidance; researched and recommended new opportunities.

Maintained quality account management service beyond the sale for new customers. MediaMath April 2012 – June 2013

DIRECTOR OF SALES

Oversaw sales lead prospecting and establishment of new client relationships with agencies and large direct marketers using MediaMath's targeted programmatic-based digital advertising optimization solution.

Attained the highest ROI for advertising spend using consultative sales approach to educate clients on the cost-effectiveness and zero-waste strategy of using data for audience targeting.

Increased revenue, market share, and profit performance by combining entrepreneurial drive with business-management skills.

Communicated a clear, strategic sales vision, and effectively trained and coached sales team members.

Turned around lagging operations and prepared companies for fast growth and profitability. Cadreon/IPG Mediabrands May 2011 – April 2012

VICE PRESIDENT, MARKETPLACE DEVELOPMENT

Provided day-to-day leadership and management that catalyzes content innovation at all stages of the customer journey; ensured ongoing content quality, accuracy, and engagement.

Developed, led, and/or attended corporate strategic planning sessions.

Developed strategy and implemented plans to continue the growth of the organization by collaborating with other executives and management teams.

Achieved annual targets and objectives by hiring, onboarding, and continuously developing world-class, diverse team members.

Represented the Company with key clients, prospects, vendors, and business partners as appropriate.. ADVOValassis March 2006 – November 2009

KEY ACCOUNT EXECUTIVE

Identified qualified prospects using proprietary technology to identify a client's target audience while providing highly-targeted OOH marketing solutions.

Nominated as an internal evangelist and trainer in leveraging existing offline strategies to launch a digital targeting solution, educating and enabling national sales representatives to sell digital as well as print/OOH.

Secured new revenue streams for ADVO, now Valassis by leveraging offline and online data to provide highly-targeted advertising solutions for national, Fortune 500 accounts.

Developed, maintained, and utilized the professional selling skills that include effective prospecting, needs analysis, preparing and making presentations, timely follow-up, handling objections, and closing sales.

Met all milestones and customer contact expectations by following the established contract customer lifecycle process.. MNI/Time Inc. May 2005 – May 2006

ADVERTISING SALES MANAGER

Earned the title of #1 salesperson in the US within 6 months by breaking the record at this sales desk with very little existing business with expertise and passion for highly targeted advertising solutions.

Selected by corporate MNI to lead a national strategic team in the development of a vertically defined digital network to complement print.

Reached and exceeded sales quotas by developing marketing ideas, strategies, and campaigns.

Managed day to day operations including leading, developing, and training the sales team.

Motivated sales teams to develop new business, increase current revenue, and identify new revenue opportunities while cultivating strong business relationships.

Village Voice, NY & LA January 2002 – March 2005

NATIONAL ACCOUNT DIRECTOR

Earned #1 Salesperson at Village Voice Media, achieving greatest year-over-year revenue with national advertisers targeting a young, trendsetting, influential audience with online/offline campaigns.

Prospected, sold, and renewed advertising relationships with national advertisers and agencies for print campaigns, synergetic event sponsorships, and emerging online solutions for the Village Voice Media network/Alternative Weekly Network.

Grew sales based on sales vision, goals, and strategy based on Sales direction by outlining the execution plan for the strategic development of account.

Fostered a productive team environment and team "brand". Commission Junction/CJ Media March 1998 – October 2001 DIRECTOR

Built pipeline and closed new sales, expanding CJ from a four-person startup to an international solution for affiliate marketing.

Promoted to head innovative division, CJ Media, monetized thousands of websites owned predominately by Time Warner and Viacom by developing relationships with large-scale publishers. Bachelor’s Degree, Journalism, Advertising

The Ohio State University

Top Salesperson, MNI, Inc. a division of Time Inc.

#1 Salesperson, year-over-year, Village Voice Media.

Sold the largest national campaign to T-Mobile.

EDUCATION

HONORS & AWARDS

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