Spencer Maxwell Shilstone

Dynamic and motivated professional with an entrepreneurial background, and 8+ years of experience in professional selling, team building, and customer satisfaction. Sales success complemented by creativity, proven leadership capability, ability to adapt, and a strong business acumen. Profile

Date of birth: 7/1/1991

Address: Lowerline Street 2014, New Orleans, La

70118

Phone number: 504-***-****

Email address: adwc98@r.postjobfree.com

Web: MaxWellNutrition.com

Personal Information

Education

09/2010 – 08/2014 OXFORD, MS

Marketing - Corporate Relations

Bachelor of Science, Business

Administration

University of Mississippi

03/2019 – 06/2019 NEW ORLEANS, LA

Cohort 23

Goldman Sachs 10KSB

NEW ORLEANS, LA

High School Diploma

Metairie Park Country Day School

Certificates

03/2023

Performance Enhancement Specialist

National Academy of Sports Medicine

08/2022

Corrective Exercise Specialist

National Academy of Sports Medicine

Certificates

05/2022

Certified Personal Trainer

National Academy of Sports Medicine

01/2022

Nutrition Coach

National Academy of Sports Medicine

03/2022

CPR / AED Certified

American Red Cross

Work Experience

10/2019 – PRESENT NEW ORLEANS, LA

Founder and President

MaxWell Nutrition LLC

Multivendor eCommerce Platform with a focus

on sales of Nutrition Supplements, Online

Training Programs, and Health & Wellness

Content (MaxWellNutrition.com).

Founded Company after completing the

Goldman Sachs 10KSB program.

Contracted by NBCUniversal to prepare the

Lead Actress for her role in an Apple TV+ series

Designed the MaxWell Nutrition brand image

from inception to fruition.

Published over 100+ Articles, Videos, Training

Programs, and Recipes on the

MaxWellNutrition.com website.

Designed and Formulated 25+ Dietary

Supplement Products that are manufactured in

FDA registered facilities based in the United

States, and 3rd Party lab tested for potency and

purity.

Designated as an approved wholesale vendor for

Work Experience

the GNC Franchise System.

Established and nurtured successful

relationships with vendors, distributors, and

manufacturers across the country.

Designed and built a Brick-and-Mortar store.

Created a Training App, MaxWell Nutrition

(Apple App Store & Google Play Store).

Built/Manage website on WordPress /

WooCommerce Platform.

10/2022 – PRESENT NEW ORLEANS, LA

Performance Coordinator

NBCUniversal (Apple TV+ Series)

Coordinated team of medical doctors,

nutritionist, physical therapist, and

chiropractics.

Designed performance training program to

prepare Lead Actress for Apple TV+ series.

One-on-one performance training and

corrective exercise with the Lead Actress in-

person and virtually (October - End of Filming).

Implemented OverWatch of Lead Actress Polar

Coach software and algorithms (management

of Recovery Heart Rate and Heart Variability

Changes).

03/2020 – PRESENT NEW ORLEANS, LA

Workout Wednesday - Producer

WWLTV / WWLTV.com

Produce, Film, Edit Workout Wednesday

Weekly TV Segments for local CBS affiliate in

New Orleans, La.

10/2016 – 02/2022 NEW ORLEANS, LA

Chief Operating Officer

MSSJ Holding LLC (GNC Franchises)

In charge of operations of 9-Stores: including 9

Managers & 35 Sales Associates.

Top 5 Performing Franchise Group 2017-2022.

Lowest Customer Product Returns in entire

GNC National Franchise System 2018-2022

(Less than 2% of Sales Returned vs National

Average of 8.5%).

Top Performing Franchise Group in Loss

Prevention.

Designed new Store flows annually for all 9

Stores.

Planned and executed Gym Demos, Sales

Events, and Off-Site Store Events promoting the

stores, brands, and services to prospective

customers.

Created an affiliate marketing program to

partner with local trainers to promote the

stores with their training clients.

Work Experience

Conducted monthly meetings with managers

and staff focusing on operations, management,

local marketing efforts, sales training, and loss

prevention.

Negotiated initial store leases and renewals.

Increased management's effectiveness by

recruiting, selecting, orienting, training,

coaching, counseling, and disciplining

managers and staff where necessary.

Developed sales incentive programs focusing

staff on achieving goals.

Collaborated with advertisers, publishers, legal

team, and accounting to launch, stabilize to

provide capital returns for equity partners.

Secured insurance reimbursement from

damaged occurred durinig Hurricanes, and

rebuilt two stores.

Successfully navigated Federal PPP Loan

Process - secured requested funds and funds

forgiveness during Covid-19 Pandemic.

+ All Responsibilities from being Assistant GM

Negotiated the sale of the franchises in 2022

10/2016 – 07/2019 NEW ORLEANS, LA

Co-Founder / Business Manager /

Producer

MileStone Pictures LLC

Start to Finish Production Company.

Handled formation of LLC.

Built website (Wix.com platform).

Client acquisition and management.

Produced social media content for local

businesses.

Produced marketing content.

Created shot lists and on-shoot editing notes.

06/2015 – 10/2016 NEW ORLEANS, LA

Assistant General Manager

MSSJ Holding LLC (GNC Franchises)

Compiled company sales analytics and KPI

reports for owners and managers on a weekly

and monthly basis.

Handled local marketing and social media

strategies.

Created loss prevention program adopted by

company.

Provided one-on-one sales training for entire

company's sale staff and produced training

videos and quizzes for employees and managers

to watch and take for further education.

Salvaged inventory, and redesigned Baton

Rouge, La location that was lost to the 2016

Floods.

Managed and submitted weekly payroll.

Work Experience

08/2014 – 06/2015 NEW ORLEANS, LA

Store Manager

Metairie GNC Franchise

Handled day-to-day store operations.

Achieved highest average sale per transaction

in the entire company.

Lowest employee turnover in the company.

Generated Orders, Store Loss Prevention, Store

Hiring, Firing, and Training

Lowest returns rate as a percentage of Sales in

the company.

Trained employees to sell with an emphasis on

limited customer's buyers remorse.

Skills

– WORDPRESS

WooCommerce

Website Back End

Management

Website Building

– SOCIAL MEDIA

Facebook Ads

Management

Instagram

Adaptable Responsible

Communication Leadership

Self Motivated Teamwork

Team Building Teaching Networking

Strengths

2016

Lou Mancini - Former CEO

GNC Holding Inc

2017 - 2018

Tom Braemer - Former VP / Head of

Franchising

GNC Holding Inc

Mentors

References

Available Upon Request

Contact this candidate