Brent Dewhurst

Saratoga Springs, NY, USA • 845-***-****

adwc75@r.postjobfree.com

https://www.linkedin.com/in/brentdewhurst

https://www.behance.net/digitalspecialist

Digital Marketing Specialist

Accomplished marketing professional with extensive experience within all facets in execution of various digital marketing projects & content creation ownership, including brand building, social media management, analytical awareness management, commercial operations as well as strategic data driven planning across various organisations. Dependable, organized & equally able to work independently as well as in cross-functional team environments.

Demonstrated ability to create & manage on-page content/ transactional content online, planning, complex testing, scheduling & publishing requirements. Instrumental in identifying analytical gaps in digital marketing campaigns to achieve higher ROI by implementing sales lead generation tactics, PPC, E-Commerce optimization & SEO. Expertise in driving & optimising digital lead generation campaigns at agency level & organising digital workshop for customers & internal stakeholders by guiding & implementing digital best practices. Proficient in supervising marketing communications, UX/CX conversion tactics aligned with implementation experience across multiple market demographics with a proven track record of developing & coaching cross-functional/cultural sales teams.

Areas of Expertise

•Digital content management systems

•Campaign creation & management

•Search engine marketing - SERPs

• Analytics management & reporting

•Product & brand management

•Trained graphic & web designer

•Page ownership & content creator

•E-Commerce management

•Creative writing & editing for SEO

•Team leadership & development

•SEO optimisation

•Channel marketing management

Career Experience

Partner – Shop Services, Stewart’s Shops, New York Dec 2022 >

Support management of corporate assets for maintenance, construction and shop locations.

●Voice product picking & direct product management.

●Receiving vendor deliveries that includes truck unloading & loading.

●Stocking, replenishing & cycle count of inventory.

●Receiving & sorting product returns for cleaning, maintenance repairs & inventory re-stocking.

●Qualified forklift, reach truck & single/double pallet jacks – battery management.

●Maintaining of clear & clean working environment.

Digital Marketing Specialist, Cre8tiveArt, New York Jan 2021 > Dec 2022

Creation & management of artist website & social campaigns. Implementing strategies to increase awareness & sales.

●Design & build of website – content & UX ownership – WIX CMS.

●Total page ownership & content creation – stories, photography, articles & blogs for driving conversion.

●Alignment & management of print-on-demand vendors – TeePublic, Threadless, Fine Art America.

●Analysis monitoring & tracking.

●Customer engagement & lifecycle planning.

●Email campaigns & automated management.

●Practicing both technical & on-page SEO methodologies to help build Google's "EAT” objectives (Expertise, Authoritativeness & Trustworthiness).

Digital Marketing Manager, Colt Data Centre Services, London Apr 2017 – Dec 2021

Manage end-to-end customer journey by taking full ownership of landing pages to enhance pipeline sales & formulate overall printed materials for business, including datasheets, brochures, internal power point presentations, & human resources documentation. Created Google ad’s & PPC campaigns without any agency involvement & contributed over six-million-euros to lead business by utilising PPC experience. Optimised various customer entry points by utilising tools including; Sitecore, SEMrush, Visual Website Optimiser, HubSpot & Sugar CRM.

●Lead generation management through social media platforms, including SEM, PPC-Google & Bing, Facebook Ads, LinkedIn, & Xing.

●Creating & executing high level content strategies that focus on logical taxonomies, streamlined user journeys, & human-focused design.

●Channel marketing implementation & collaborative alignment with third parties for taking products to market.

●Conducting in-depth research on industry-related topics to develop original content & optimize existing content.

●Drove pre-Sitecore average monthly traffic by 2250 & post-Sitecore average monthly traffic volume by 30,000+ through implementing landing page strategies.

●Attained award from Sitecore: ‘Fastest Time to Market’ 2018 by overseeing project of migration brand site from WordPress into Sitecore 8.2.

●Achieved £90K+ sales within three months by mentoring service operators through execution of “Live Chat” strategies.

●Developed high-impact KPIs & tracking to measure success of content & worked with subject matter experts to write clear text in plain language that exceeded defined goals.

●Generated over €30M of pipeline sales within three years of employment tenure.

●Content creation and story writing; blogs, articles, page modules & social commentary.

●Conducted multiple A/B testing & UX conversion funnel testing for increased performance & ROI.

Digital Marketing Manager – SEO & Optimisation, Adapt Services, London Feb 2016 – Mar 2017

Ownership of digital page management for customers & brand stakeholders by guiding & implementing best practices utilising in SEO, Google algorithm updates, SERPs, content creation, & UX platforms. Designed digital & physical products & tested website usability of new UI digital propositions, including Cloud Builder, Balsamiq, Photoshop, & Illustrator. Monitored overall key performance indicators by analysing management & dashboard reporting of different websites, including GA, VWO, & Clicky.

●Achieved better results against main competitors in overall search engines with improved traffic volume, better search terms & ran positions.

●Channel marketing collaboration with third parties for promoting aligned products to market.

●Demonstrated experience in managing partner relationships & delivered value & relationship growth from 3rd parties & existing customers.

●Oversaw digital SEO optimisation process & campaigns across various branded sites, including MOZ, Screaming Frog, SEMrush, & W3C.

●Increased monthly website traffic & in-bound queries by contributing to sales pipeline, including asking for quotes & tour requests.

●Drove high online traffic volume for FY17-SEM/PPC, & Social Network by executing digital strategies.

●Maximised website page visits by 212% within four months by conducting SEO & UX audits.

Digital Marketing Manager, Zurich Insurance Plc, Farnborough, (Contract) Jan 2015 – Jan 2016

Controlled UX & SEO processes across UK general Insurance websites & analysed reports & manged dashboard management tools, including ComScore MMX, GA, & Site Morse. Conducted User Testing related to brand site migration as well as managed feedback for re-purposing & testing for launch. Supported SEO & optimisation best practices when the corporate website migrated from Microsoft SharePoint to Sitecore, including creative support (asset creation & management).

●Oversaw Integration process of new charity insurance products into Municipal segment of UKGI, including conducting full UX & SEO audits, wireframing & page building into CMS.

●Monitored optimisation process by executing best practices for Zurich.co.uk website migration from (MOSS 2007 CMS Platform) into new brand (Sitecore v7.1).

●Served as Brand Guardian for overall UKGI marketing collateral due to exceptional stakeholder management skills due to delivered consistent outputs.

●Achieved organic & paid search campaign results with £500k budget by supervising & guiding three digital agencies & four internal web editors.

●Stimulated conversion goals by 57.7% compared to pre-launch by conducting post launch A/B testing.

●Lifted sales within two months by 10% & increased conversion rate of landing page by 19% through utilising product PPC knowledge.

●Improved conversion rate by 5.2% within two weeks through A/B & multivariate content management.

Digital Marketing Manager, GEO24UK Ltd, London, (Contract) Jan 2014 – Jan 2015

Supervised SEO & UX process for desktop & mobile UI, including Axure, Balsamiq, Gliffy, Photoshop, & Illustrator software’s. Performed user testing by using low to high fidelity concepts & prototypes for mobiles & desktop engagement. Conducted face-to-face interviews with online third party distributes for business enhancement.

●Achieved target goals of newly launched brands by supervising four digital agencies with above & below line VC budget of £5M.

●Conducted extensive A/B & UX testing within live environment for achievement of sales conversion.

●Conducted interview of user testing candidates by performing duties from low fidelity product concepts prior to launch.

●Accelerated customer acquisition from 38 to 4000+ by implementing pre-launched robust product strategies.

●Conducting keyword research for developing SEO strategies & using industry best practices to increase SERP results.

●Gained 10K daily sites visits within first month by post-launching PPC & Channel 5 ATL campaigns.

Digital Optimisation Manager, Zurich Insurance Plc, Farnborough, (Contract) May 2013 – Dec 2013

Facilitated corporate clients facing website issues by guiding recommended SEO best practices to enhance customer engagement in sales of home & motor insurance. Executed digital optimisation process best practices, including MOZ & visual website optimiser.

●Created landing pages within SharePoint CMS software by aligning Google ads & externally managed Google PPC.

●Improved & aligned UK paid search campaign worth £250K by utilising PPC & keyword experience with external agency.

●Introduced positive internal culture change by transferring information to internal digital team to improve business.

●Accelerated PPC clicks by 19% & quote-to-buy journey by 10% within two months for car insurance product.

●Gained 12% more engagement & sales within three months of campaign for Zurich search ads.

Digital Marketing Director, Springboard Umbrella Company Ltd, London Feb 2005 – Apr 2013

Launched eCommerce brand “Tempur Sealy” in UK by using Demandware CMS platform through utilizing digital & CMS knowledge & experience. Organised workshop for marketing stakeholders belonging to CMS & EMEA. Delivered digital proposition effectively to customers by communicating & guiding clients, while working as project manager for boutique London digital agency. Created project requirements for boutique agency clients for online & offline campaign requirements.

●Devised SEO best practices to enhance traffic visits on site, while serving as freelancer for various companies.

●Managed company assets & brand communication for South Korea & Japanese markets.

●Communication & collaboration with multiple departments & stakeholders.

●Creative & analytical thinking with strong problem-solving skills.

●Agency resource for graphic & web design as well as strategic planning & reporting for defining customers' needs & identifying content gaps that prevent satisfactory digital experiences.

Additional exp.

Creative Manager - Cashcade/Bwin.party digital entertainment Creative Director - Oakdene Studios Ltd

Analytical & Data Driven exp.

Google Analytics, Google Tag Manager, SEMrush, MOZ, Screaming Frog, LXR, Clicky, WebTrends, Adobe Analytics, ComScore, Sitemorse.

CMS exp.

WordPress, Drupal, Demandware, ModX, Sitecore, WIX, SharePoint.

e-Commerce exp.

Demandware, Shopify, WIX, Prestashop, Sitecore, WordPress. foxybingo.com uk.tempur.com geolotto.com pabloblue.co.uk

Education

Certificate – Graphic Design, Hornsby TAFE Associate Diploma - Graphic Design, Randwick TAFE PPC – Institute of Direct Marketing.

Awards & Certification

Graphic Design Axure IDM - Pay Per Click WON Sitecore award - Fastest Time to Market 2018.

Recommendations

Romain Tranchant – IT Director - Digital Transformation.

Brent supported my company by integrating with our IT team for the install & management of our new corporate CMS. His experience & knowledge of digital infrastructure & marketing surely was valuable which surpassed our capital investment, resulting with delivery of sales generated leads surpassing €30M within a 3 year period. I strongly recommend Brent for any business who is looking for online success.

Paul Field – Founder, Educator & Problem-Solver - WFP Fire & Security.

Working with Brent was an absolute pleasure, he created the brand that has been the beacon that has carried us through many years.

He also created our first website which was a hard act to follow. I don't hesitate to recommend him, & you can trust that you will be well looked after.

Carla Haines – Global Director of Customer Experience, Sales & Billing Support - Colt Data Centre Services.

Brent is a true creative & an absolute expert in his field. He is passionate about detail & is able to use combinations of his skillset & experience to deliver exceptional results.

Scotty Morgan – Chief Revenue Officer - FlyForm.

Digital disruption is a science, being steps ahead of your competition is imperative. Brent helps a business do exactly that, he has educated me & our organisation in the fine arts of e-social exploitation. We have been able to support & underpin our clients ever developing digitised worlds through helping them think a little differently. I would highly recommend Brent to any business & look forward to keeping him within my network.

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