Katharine D. Charles

Rowland, NC ***** • 910-***-**** • adwc02@r.postjobfree.com

Professional Summary

Performance-driving leader adept at aligning cross-departmental objectives to facilitate high-quality, on-time productions and long-term customer loyalty. Creative and innovative problem-solver exercises key strengths in workflow optimization, process re-engineering, and strategic scheduling techniques. Offers track record of delivering superior-quality results for industry-leading publication conglomerates.

Skills

●Tactics and execution

●Continuous Improvement

●Media activity planning

●Manufacturing and Production Best Practices

●Target audience analysis

●Excellent writing skills

●Educational software competency

●Ability to optimize content

●Strategy planning

●Print and Digital Media

●Search engine optimization

●Media plan presentations

●Collaborative

●Production Scheduling

●Digital Content Management

●Technology optimization

●Creative mindset

Work History

School Media Coordinator, 08/2007 to Current

Public Schools Of Robeson County – Saint Pauls, NC

●Coordinated launch of media campaigns with marketing, communications and sales departments.

●Negotiated rates with media sales companies to obtain most competitive prices.

●Cut delivery times through proactive tracking and monitoring of project timelines and aggressive pursuit of customer approval of digital and print files.

●Handled external communications with media and public relations professionals.

●Determined optimal combination of media outlets for promotional campaigns and allocated resources according to consumer data analysis.

●Negotiated rates with media sales companies.

●Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.

●Collected information about kinds of audiences targeted by different media and approximate size each group.

●Discussed marketing goals with clients to identify needs and articulate details to marketing team.

●Led implementation of best practices to support customer service satisfaction initiatives.

●Bought advertising space in newspapers and magazines.

●Monitored buying strategies.

●Kept abreast of industry figures.

Summer Youth Counselor, 2019 to 2019

Robeson County Parks & Recreation – Lumberton, NC

●Instructed participants on activities' goals, procedures and safety considerations to promote beneficial outcomes for all campers.

●Collaborated with other camp counselors to design fun and enriching learning activities for campers.

●Tracked and accounted for all participants' unique medical needs, tailoring activities, meals and educational experiences to suit each child.

●Monitored social interactions to promote positive social experiences for all participants and prevent conflicts.

●Developed unique and thoughtful activities to engage diverse participants in group situations.

●Conducted fundraising activities to finance programs for underprivileged participants.

●Promoted result-driven programs, aligning all pursuits with overall enrichment goals.

●Integrated STEM activities into programs to enrich educational impact and inspire novel career paths.

Academic Center Tutor, 2009 to 2010

Sylvan Learning Center

●Assisted youth with daily activities, including homework assignments, sports and fitness, art and literacy.

●Provided guidance and recommended coping mechanisms for youth dealing with difficult issues.

●Maintained strict confidentiality in all situations unless abuse, neglect or threats identified.

●Applied superior negotiation, communication and conflict management skills to facilitate effective discussions.

●Planned, developed and implemented strategies to convey information with key decision makers.

●Prepared students for later educational experiences by encouraging exploration of learning opportunities and perseverance through challenging tasks.

●Reviewed transcripts to verify students met graduation or college entrance requirements and wrote letters of recommendation.

Education

Associate of Applied Science: Secretarial Studies And Office Administration

Robeson Community College - Lumberton, NC

Master of Science: Library Science, 2004

North Carolina Central University - Durham, NC

Bachelor of Science: Business Administration, 1996

University of North Carolina At Pembroke - Pembroke, NC

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