Karen Bahri adwbkb@r.postjobfree.com 646-***-**** New York, NY
OBJECTIVE: I have been a Brand Ambassador for over 15 years, working with several brands as the house BA, as well as for companies that work with several brands on and off premise. I'm looking for full time work as a BA or in Sales. Also, I have been freelance copywriting, blogging and editing content for clients on the side, on-going. My goal is to turn this into a full-time career, as I am so passionate about this creative outlet. I have experience with SEO, research, and creating copy for mail campaigns, flyers, social media and websites. I have experience with social media marketing as well.
EMPLOYMENT HISTORY
Marketing Field Representative Coca-Cola December 2021 - Current
In store merchandising for Vitamin Water and Smart Water by obtaining “high-traffic” display opportunities and maintaining brand merchandising standards throughout account
Open new accounts and
Secure new Points of Distribution within key accounts
Gain new and increase existing brand facings, securing superior representation of brand
Marketing Manager Empire City Brand Builders May 2020– December 2021
Managing account needs and marketing them to appeal to consumers
Developed relationships with 40+ key accounts in the health beverage industry to create sales
Manage Field Marketing team – from recruiting to training, managing and overseeing Brand Ambassadors
Retail Visual Merchandising strategies of key brands
Conduct in store product demos.
Creative Strategy for development of product launches.
Event Hostess & Manager The Lofts in Flatiron March 2020 – December 2022
Hospitality duties such as greeting guests and directing them around event space – Providing event details and information – Updating guest list information.
Generate creative and intriguing posts to company website and social media platforms to attract greater clientele traffic
Create engaging copywriting for ads and flyers for print and social media
Organize fashion shows: Event Setup and Dressing of Models
Brand Ambassador Evolve Promotions June 2016– November 2022
On premise Brand Ambassador
Content creation
High level of Communication skills
Inform guests of brand facts
Collect feedback and data from guests of their thoughts of the product
Gather data of pricing, customer demographics for recap sheet
Vice President Haute D'Vie Magazine Jan 2016 – July 2019
Research and write creative and engaging articles on luxury fashion, beauty, travel and hospitality.
Attend events such as NYFW to research content and create articles
Copywriting & Blogging - edit, create and brainstorm copy for headlines and social media
Recruit and train interns and junior bloggers and copywriters
SKILLS
Sales, Bilingual (English, Punjabi, Hindi), Proficient with Canva, Microsoft Office, Communication, Digital and social media marketing, recruiting and training Demo/Brand Ambassador teams
EDUCATION
Bachelor of Arts, School of Journalism and Mass Communications University of Minnesota MN