Sales Manager Marketing Coordinator

PHYLLIS KRAMER

**** ***** ***** · Vero Beach, FL · 847-***-**** (cell) · adwbe7@r.postjobfree.com

Dynamic, results oriented Sales & Marketing professional working 13 years within the Senior Living Industry - building brand and developing sales team, meeting and exceeding goals and quotas. Excellent communication, presentation skills and key liaison with management, staff, residents and families. Energetic team player with acute ability to adapt, organize, problem solve and educate to find solutions for organization, older adults and their families’ needs. EXPERTISE

• Consultative Selling Outreach/Business Development

• Customer Engagement Client Needs Assessment

• Closing Skills Time Management & Organization

PROFESSIONAL EXPERIENCE

Villa St. Benedict- Lisle, IL 7/14- 10/22

Director of Sales & Marketing

• Manage sales and marketing efforts of a non-profit, faith based CCRC in the western suburbs. Initially recruited by Hamlyn Senior Marketing but employed by VSB.

• Initiated a whole campus synergy to surpass 90% occupancy, exceeding fiscal year end budgets to allow cash flow to consider expansion of dormant property. Currently hovering around 93-95% over past 2.5 years.

• Realigned sales team, cross trained for all campus sales. Oversee 2 sales counselors, Coordinator and Outreach personnel.

• Continually working on brand identity and development in this changing and competitive market. Brookdale Senior Living :

5/08-1/14

Director of Sales & Marketing- Seasons at Glenview Place, Northbrook, IL (4/13-1/14) Drive sales and marketing initiatives to grow occupancy in this 220unit Independent and Assisted Living community with Home Health services, Physical therapy/Occupational therapy on premise.

• Direct report of 2 sales counselors and marketing coordinator; with continual action plans to increase productivity and move ins.

• Target and strengthen partnerships with other senior living providers, medical and healthcare community.

• Developed sales and business development initiatives quarterly for external and internal marketing events: public relations,direct mail campaigns, prospective and professional gatherings to drive business to the community. Conducting presentations and educational seminars.

• Increased Average daily census from 92% to 99% within 7 months, then to 100% and held for 3 months

Sales Counselor -Horizon Bay, The Park at Golf Mill, Niles, IL (5/08 - 4/13 ) Manage sales and marketing activities to meet/exceed goals and drive occupancy levels in 290 unit high- rise.

• Marketing Independent living with Personalized Assisted services and Innovative Senior Care home health services.

• Community outreach to build lasting relationships with referral sources in the medical and non medical community.

• Daily contact management,(CRM) -meeting /exceeding productivity goals to achieve sales advancements which increased census by 11.2 within 6 months.

• Work with Director and Regional on marketing strategies, tool-belts, budgets, and competitive analysis.

• Consistently achieving 94% to 96% occupancy, pioneering during economy pitfalls.

• Winning multiple sales contests. 2012 Top Sales counselor in the Chicago Region. Promoted to Director position in 2013.

Previous Work Experience: Consumer Goods

Lifetime Brands, Garden City, NY

Field Sales Manager, 10/07- 4/08

Responsible for all aspects of key account development, seasonal and in-line program with major accounts: Kohls, Target, Bon Ton, Sears, Shopko.($5M territory)

• Work with buyers, senior management, product teams to drive sales and growth opportunities, inclusive of private label programs.

• Negotiated and gained additional footage in Bon Ton for new wall program Summer ‘ 08 - roll out to all stores and Key item placement at Kohls-doubling volume for 1st half ‘08. Weston Gallery (Division of Wilton Industries), Woodridge, IL 7/03 –10/06 National Sales Manager,

Managed and developed sales of regional and national accounts in the grocery, drug, specialty, department, craft, off-price and mass channels of distribution.

• Prospect and develop inactive and new accounts, independently and with sales representatives building account base from $2M to $5M .

• Design and execute sales presentations, marketing strategies and product for on-going development of sales(in-line and seasonal programs).

• Responsible for forecasting and profitability. Understanding trend and competitive analysis.

• Building Brand strategy and vendor partnership negotiating. Account development : BB&B ( secured in-line end-cap program and BTS promotions), Carsons/Bon- Tons (obtained fixture and major 4th qtr Value Op programs), Big Lots- private label programs, Ross Stores, Factory Card & Party Outlet (DI programs), AAFES, Meijer(acquired 3’ section). Increased territory from $2M to $5M

Also pursued: Costco, BJ’s, Home Depot

Le Creuset, Charleston,SC

Director- Special Markets 12/01 – 2/03

Developed Special Markets division executing new market strategies, sales plans, advertising campaigns and budgets.Recruited national network of independent sales force and distributors. In- field training, trade shows and major account presentations. 100% new market penetration within 6 months.

• Achieved 60% new market penetration, and new B2B catalog programs regional/national: Travel, Food & Beverage. Within 7 months established $250.0K project.

• Implemented new policies, pricing programs, customer service/telemarketing support system to improve customer satisfaction and flow of product.

• Incorporated outsourcing services for custom projects- adding 20% profitability.

• Generated kdirect mail campaigns- 55% new business, and repeat opportunities. Previous years experience in sales and marketing management for the Special Markets division of a major glassware manufacturer (ARC International) prospecting and selling to Food Service, B2B/OEM industries with consistent contributions in sales growth, team building, resulting in 2 promotions; overseeing and increasing territory from $9Million to $17Million. Establishing and building OEM account with Reckitt & Coleman; private label programs with World Kitchen and Dansk. Premium liquor programs with Carillon nominated 2 years at POPAI show. Education and Training

Empire State College, New York- Marketing/Business Major American Management Association, Negotiations (Leo P. Reilly program), Wilton Supervisor certification, Horizonbay -SAM training. Brookdale- Sales Training, Caldwell Banker Real Estate classes, Staging certification Professional Affiliations/Community Involvement

Women’s club of Evanston- Community Outreach, Contributions Committees Continuity of Care, IL – Northwest

Wilmette Chamber, Northbrook Chamber, Skokie Chamber, Wheaton, Naperville Center for Independent Futures- volunteer fundraisers/events YWCA- volunteering -fundraisers/events

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