Laura P. Hall

**** * ***** **. *****, Ok ***** 813-***-**** adwb8e@r.postjobfree.com

Profile

A dynamic and experienced B2B sales leader with a proven track-record for building and growing fast-paced sales teams through coaching, sales training, and managing high sales goal expectations. Professional Experience

SOCi Inc., January 2022 – Present

One of the fastest growing private tech companies in the United States - delivering an award-winning SaaS marketing platform to manage social media and reputation management for national and global multi-location brands Regional Director – Western United States; Tulsa, OK

Lead a new team of eight sales executives within the property vertical across 20 states for one of Inc. Magazine’s fastest growing private companies on the West Coast

Achieved 74% quota attainment in 2022 with only 40% of planned quota staffing – normalized to 196% attainment when adjusted for ramped sales executives through Q4 2022

Drive 100% net new business portfolio exceeding $3MM annually

Hired, trained, and certified entirely new sales team through BMANTR sales process CoStar Group – Apartments.com, June 2015 – January 2022 S&P 500 and NASDAQ 100 company CoStar/Apartments.com is the leading online apartment listing website, offering renters access to information on more than 1,000,000 available units for rent Regional Director – U.S. Midwest; Tulsa, OK

Led a team of six sales executives across five states

Consistently ranked within the top 10 out of 45 Regional Directors 2016-2020

President’s Club 2017 – Number one producing regional director for CoStar’s Apartments.com business unit

3 of 5 tracked years at Costar Group surpassed 100% to quota:

- 2016: not tracked; 2017: 177%; 2018: 85%; 2019: 160%; 2020: 120%, 2021: 75% YTD

Grew 5-year book of business by 171% to generate annual recurring revenue of $12.5MM NCI – Apartment Finder, November 2012 – June 2015

A top-tier ILS connecting renters and property managers with available properties nationwide- part of the CoStar/Apartments.com network Regional Sales Manager – U.S. Midwest/East Coast; Tulsa, OK

2015 - Exceeded monthly sales goals by 581% (Jan-Jun 2015) – increase of 233% over same period in 2014

2014 - Exceeded quota by 315% of monthly sales goals- increase of 7% over 2013 (Monthly sales goals increased by 45% in 2014)

2013 - Exceeded quota by 428% of monthly sales goals - grew portfolio by $734K

Helped train national sales team new hires

Worked directly with market reps to identify and capture untapped growth potential within their business portfolios PRIMEDIA – Apartment Guide, April 2010 – September 2012 A top-tier ILS connecting renters and property managers with available properties nationwide National Sales Executive – U.S. East Coast; Oklahoma City, OK

Managed a multi-million-dollar national advertising portfolio for a major multi-family housing industry advertising company - negotiated and sold products directly to national property management customers at the regional through senior executive level

Executed monthly market performance analysis while actively managing client relationships and leveraging industry reputation for results to recommend “best value” strategic product offerings - increased client base by 59% (94 to 150 customers) across six management companies in 2011

Consistently met/exceeded monthly sells quota

Central Wholesalers Inc., August 2008 – March 2010 Leading supplier of products and services for the multifamily housing industry in the Mid-Atlantic and Northeastern United States Corporate Sales Executive – Washington, D.C. / Northern Virginia

Responsible for creating corporate business-to-business sales for Northern Virginia region - expanded existing business and developed new client contracts representing an annual sales increase of >$8MM

Negotiated prices and rebates with clients

Organized and presented quarterly reviews and competitor analysis to client executives to demonstrate value and drive increased portfolio market share

Recognized by company president for creating the most new business Bank of America (formerly Countrywide Financial), June 2006 - June 2008 Largest provider of homes loans in the United States – servicing one in every six U.S. home loans before being acquired by BofA Risk Management Team Lead - Tampa, FL (June 2007 - June 2008)

Supervised 6 risk assessment analysts and served as liaison to senior management

Analyzed corporate client financials to identify mitigating factors that could potentially pose a threat to the overall financial health of Countrywide Financial

Reviewed/approved analysts’ risk recommendations, as well as, spearheaded special projects and high interest items for proposal to senior management

Handpicked by senior leadership to develop & implement baseline procedures for relocating the Risk Management Department from Los Angeles to Tampa

Regional Account Manager – Central U.S., Tampa, FL (June 2006 - June 2007)

Developed and maintained relationships between Lender Approval Department and Sales Account Managers, while serving as the primary focal point at corporate for Central Region compliance issues/revenue pipeline projections

Built and executed policies to create the Regional Account Manager position within Countrywide Financial Cox Media Group, May 2005 - June 2006

Award-winning media company delivering content to over 60 million Americans across television, radio, and digital platforms Sales Account Manager, Tampa, FL

Performed business-to-business and business-to-consumer sales while prospecting new clients and aggressively negotiating advertising rates with media buyers

“Top 3” interactive campaign seller at Cox Tampa chosen to evaluate and assist upper management’s development of an interactive sales training course

Sales awards:

- Most New Advertisers to Radio

- Most Interactive Campaign Sales (multiple-time winner)

- Highest Budget Attainment (118%)

Education

Bachelor of Business Administration

Northeastern State University (2004) Major: Marketing (Advertising) Skills

Leadership

Sales Management

Negotiating

Coaching and Mentoring

P&L

SEO/SEM

Process Development/Improvement

Strategy

Prospecting

Pipeline Development

Customer Relations

Forecasting

BMANTR

Multifamily

SaaS Sales

ILS Sales

Startup

Fluent Spanish Speaker

Performance Reviews/ Recommendations

“I have never come across someone who can multi-task like Laura.”

“Laura’s strength is in front of the client.”

“Laura impresses with her work ethic and ability to quickly learn new processes.”

“A take-charge individual…always up for the next

challenge.”

“Laura’s extremely positive attitude sets her apart from others.”

“She is Phenomenal!”

“Highly detailed, flexible manager, focused on mission accomplishment.”

“Laura is highly respected by both peers and management.”

“She possesses the analytical skills to diagnose problems and devise viable solutions.”

“Laura is super organized, detail-oriented, responsive, and a well-balanced powerful woman. “

“If Laura Hall asked me to build a ladder to the moon, I would blindly follow her assuming she had a method to the madness and together we would achieve the goal.”

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