Joel Tudor Schwartz

adw9nm@r.postjobfree.com

561-***-****

ABOUT ME

● Enterprising, versatile, passionate copywriter specializing in all forms of B2B and B2C marketing content

● Proven ability to boost revenue, product demand and brand awareness through multiple media platforms

● Successful in industries ranging from scientific publishing to logistics to Fortune 500 retail

● Leader and problem solver, as well as a powerful communicator, multitasker and collaborator WORK PORTFOLIO

https://joeltschwartz.crevado.com

PROFESSIONAL EXPERIENCE

Freelance Copywriter / Copy Editor / SEO Specialist August 2022 - Present

Applying my skills and experience with various Fortune 500 companies, I consult with businesses to help optimize content and branding for all aspects of their online presence (website / email / social media / SEO). Marketing Copywriter / Corporate Communications Writer DHL - Plantation, Florida

June 2016 - July 2022

As sole copywriter for the entire Americas region, I created a wide range of multichannel B2C and B2B content for various audiences, to grow demand for DHL products/services and drive revenue and brand awareness.

● Wrote copy for emails, social and blog posts, web/mobile content, video scripts, text and IVR messaging

- as well as press releases, white papers, executive comms, national billboards and in-store media/promotions

● Collaborated with leaders of marketing, design, sales and social media to support content strategy, sharpen brand voice, develop messaging and improve processes

● Served as final editor/proofreader for all marketing content and most communications - reviewing spelling, grammar, factual accuracy and tone

● Managed multiple projects/deadlines at all times

● Created new work processes to help me balance my additional duties (writing internal marketing content and supporting internal communications for the region)

● Supported as an SME on DHL products, services and solutions (as well as creating branding and content style guides), also analyzing customer feedback to improve content

● Partnered with legal team to ensure that all content was compliant Copywriter (eCommerce - Retail & Business Solutions Division) Office Depot - Boca Raton, Florida

June 2013 - May 2016

I wrote multi-channel B2B and B2C copy for Office Depot emails, website content and promo pages, as well as a mobile app - all in a deadline-driven environment.

● Collaborated with design team, project managers/analysts, business owners, merchants and vendors to create brand-compliant copy aligned with company goals/strategies and stakeholder schedules

● Helped craft messaging promoting the Office Depot/OfficeMax merger (emails, landing pages)

● Assumed post-merger responsibility for writing web and email copy for OfficeMax.com and its offshoot B2B sites (Reliable.com, OfficeMax Workplace)

● Wrote copy for OD Business Solutions Division website, promoting vendors such as 3M, HP, Dell and more

● Assisted SEO team to optimize copy for promo pages and other projects

● Monitored online trends and competitors’ creative content, to compare and contrast style and approach

● Ensured copy maintained approved tone/style/voice adhering to Marketing/UX/Vendor style guides

● Constantly researched to stay up to date with Office Depot products/services - and those of competitors

● Brainstormed regularly with Creative Team on concepts for content and design

● Led Creative Department’s editing, proofreading and fact-checking for content on all OD/OM sites Copywriter

CRC Press/Taylor and Francis Group (Informa PLC) - Boca Raton, Florida June 2008 - September 2012

I wrote copy promoting high-level science textbooks and educational resources, working with the authors

(leading international scientists, researchers and SMEs) to distill valuable key themes and USPs.

● Wrote copy for online and print ads, catalogs and direct mail flyers to promote various engineering titles in order to sell them to universities, students and science professionals in a highly competitive market

● Developed back cover copy, press releases, emails and other promo materials

● Collaborated closely with marketing managers, editors, authors and graphic artists to produce materials quickly and efficiently

● Ensured that team adhered to strict editorial deadlines and product quotas

● Produced newsletters to inform readership about new products and industry developments

● Proofread the work of colleagues

Reporter

Informa Healthcare (The Regulatory Affairs Journals) - London, England July 2007 - November 2007

I wrote news articles for two journals on regulation of the global pharmaceutical and medical device industries.

● Worked with government/industry sources to monitor developments and develop fresh story leads

● Interviewed government officials, pharma/device industry representatives and other key global players

● Responsible for fact-finding, verifying information and developing contacts and sources

● Aided in proofing and editing of both journals

● Contributed stories to daily email for paid subscribers Copy Editor

Informa Telecoms and Media - London, England

Jan. 2007 - July 2007

I edited tech news stories by ESL reporters, rewriting them using “Americanized” English for U.S. readership.

● Edited and proofread copy on strict deadlines

● Worked with editors and writers to verify information in articles

● Ensured adherence to style guide

● Worked with editors to ensure that writing was clear, concise and as jargon-free as possible Newsletter Writer / Editor

Newsmax Media, Inc. - West Palm Beach, Florida

Jan. 2005 - Sept. 2006

I was responsible for editing and layout of Newsmax’s monthly Financial Intelligence Report and Blaylock Wellness Report paid-subscription newsletters.

● Acted as commissioning editor for various projects

● Served as primary liaison between contributing experts, writers and design staff

● Became supervising editor and regular contributor for daily financial MoneyNews e-letter

● Served as assistant editor for Newsmax website

● Helped to launch brand-new financial website MoneyNews.com

(responsible for maintaining site, constantly writing, updating and editing news content) Copy Chief / Production Manager

American Media, Inc. (Globe / National Examiner magazines) - Boca Raton, Florida Feb. 2004 - Jan. 2005

● Promoted to copy chief of Globe and National Examiner

● Directly responsible for overseeing copy, design and production functions for both magazines simultaneously, supervising a staff of 6 to 10 employees

● Acted as primary liaison between production branch, executive editors and printing department

● Approved final page proofs for all elements of style, grammar, design, veracity and legality Deputy Copy Chief / Production Editor / Copy Editor American Media, Inc. (Star / Globe / National Examiner) - Boca Raton / NYC July 2002 - Feb. 2004

● Played key role in Star transition from tabloid to standard “glossy” magazine COMPUTER SKILLS

● Expert in Microsoft Word, Excel, Access, PowerPoint, Outlook

● Experienced in Adobe PhotoShop, Illustrator; basic HTML language; ACT database manager

● Basic knowledge of InDesign

● Proficient in various CMS

LANGUAGES

English, Spanish

EDUCATION

University of Florida - Gainesville, United States Bachelor of Science (Magazine Journalism)

June 1999

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