Copywriter / Copy Editor
Resume:
Joel Tudor Schwartz
**********@*****.***
ABOUT ME
● Enterprising, versatile, passionate copywriter specializing in all forms of B2B and B2C marketing content
● Proven ability to boost revenue, product demand and brand awareness through multiple media platforms
● Successful in industries ranging from scientific publishing to logistics to Fortune 500 retail
● Leader and problem solver, as well as a powerful communicator, multitasker and collaborator WORK PORTFOLIO
https://joeltschwartz.crevado.com
PROFESSIONAL EXPERIENCE
Freelance Copywriter / Copy Editor / SEO Specialist August 2022 - Present
Applying my skills and experience with various Fortune 500 companies, I consult with businesses to help optimize content and branding for all aspects of their online presence (website / email / social media / SEO). Marketing Copywriter / Corporate Communications Writer DHL - Plantation, Florida
June 2016 - July 2022
As sole copywriter for the entire Americas region, I created a wide range of multichannel B2C and B2B content for various audiences, to grow demand for DHL products/services and drive revenue and brand awareness.
● Wrote copy for emails, social and blog posts, web/mobile content, video scripts, text and IVR messaging
- as well as press releases, white papers, executive comms, national billboards and in-store media/promotions
● Collaborated with leaders of marketing, design, sales and social media to support content strategy, sharpen brand voice, develop messaging and improve processes
● Served as final editor/proofreader for all marketing content and most communications - reviewing spelling, grammar, factual accuracy and tone
● Managed multiple projects/deadlines at all times
● Created new work processes to help me balance my additional duties (writing internal marketing content and supporting internal communications for the region)
● Supported as an SME on DHL products, services and solutions (as well as creating branding and content style guides), also analyzing customer feedback to improve content
● Partnered with legal team to ensure that all content was compliant Copywriter (eCommerce - Retail & Business Solutions Division) Office Depot - Boca Raton, Florida
June 2013 - May 2016
I wrote multi-channel B2B and B2C copy for Office Depot emails, website content and promo pages, as well as a mobile app - all in a deadline-driven environment.
● Collaborated with design team, project managers/analysts, business owners, merchants and vendors to create brand-compliant copy aligned with company goals/strategies and stakeholder schedules
● Helped craft messaging promoting the Office Depot/OfficeMax merger (emails, landing pages)
● Assumed post-merger responsibility for writing web and email copy for OfficeMax.com and its offshoot B2B sites (Reliable.com, OfficeMax Workplace)
● Wrote copy for OD Business Solutions Division website, promoting vendors such as 3M, HP, Dell and more
● Assisted SEO team to optimize copy for promo pages and other projects
● Monitored online trends and competitors’ creative content, to compare and contrast style and approach
● Ensured copy maintained approved tone/style/voice adhering to Marketing/UX/Vendor style guides
● Constantly researched to stay up to date with Office Depot products/services - and those of competitors
● Brainstormed regularly with Creative Team on concepts for content and design
● Led Creative Department’s editing, proofreading and fact-checking for content on all OD/OM sites Copywriter
CRC Press/Taylor and Francis Group (Informa PLC) - Boca Raton, Florida June 2008 - September 2012
I wrote copy promoting high-level science textbooks and educational resources, working with the authors
(leading international scientists, researchers and SMEs) to distill valuable key themes and USPs.
● Wrote copy for online and print ads, catalogs and direct mail flyers to promote various engineering titles in order to sell them to universities, students and science professionals in a highly competitive market
● Developed back cover copy, press releases, emails and other promo materials
● Collaborated closely with marketing managers, editors, authors and graphic artists to produce materials quickly and efficiently
● Ensured that team adhered to strict editorial deadlines and product quotas
● Produced newsletters to inform readership about new products and industry developments
● Proofread the work of colleagues
Reporter
Informa Healthcare (The Regulatory Affairs Journals) - London, England July 2007 - November 2007
I wrote news articles for two journals on regulation of the global pharmaceutical and medical device industries.
● Worked with government/industry sources to monitor developments and develop fresh story leads
● Interviewed government officials, pharma/device industry representatives and other key global players
● Responsible for fact-finding, verifying information and developing contacts and sources
● Aided in proofing and editing of both journals
● Contributed stories to daily email for paid subscribers Copy Editor
Informa Telecoms and Media - London, England
Jan. 2007 - July 2007
I edited tech news stories by ESL reporters, rewriting them using “Americanized” English for U.S. readership.
● Edited and proofread copy on strict deadlines
● Worked with editors and writers to verify information in articles
● Ensured adherence to style guide
● Worked with editors to ensure that writing was clear, concise and as jargon-free as possible Newsletter Writer / Editor
Newsmax Media, Inc. - West Palm Beach, Florida
Jan. 2005 - Sept. 2006
I was responsible for editing and layout of Newsmax’s monthly Financial Intelligence Report and Blaylock Wellness Report paid-subscription newsletters.
● Acted as commissioning editor for various projects
● Served as primary liaison between contributing experts, writers and design staff
● Became supervising editor and regular contributor for daily financial MoneyNews e-letter
● Served as assistant editor for Newsmax website
● Helped to launch brand-new financial website MoneyNews.com
(responsible for maintaining site, constantly writing, updating and editing news content) Copy Chief / Production Manager
American Media, Inc. (Globe / National Examiner magazines) - Boca Raton, Florida Feb. 2004 - Jan. 2005
● Promoted to copy chief of Globe and National Examiner
● Directly responsible for overseeing copy, design and production functions for both magazines simultaneously, supervising a staff of 6 to 10 employees
● Acted as primary liaison between production branch, executive editors and printing department
● Approved final page proofs for all elements of style, grammar, design, veracity and legality Deputy Copy Chief / Production Editor / Copy Editor American Media, Inc. (Star / Globe / National Examiner) - Boca Raton / NYC July 2002 - Feb. 2004
● Played key role in Star transition from tabloid to standard “glossy” magazine COMPUTER SKILLS
● Expert in Microsoft Word, Excel, Access, PowerPoint, Outlook
● Experienced in Adobe PhotoShop, Illustrator; basic HTML language; ACT database manager
● Basic knowledge of InDesign
● Proficient in various CMS
LANGUAGES
English, Spanish
EDUCATION
University of Florida - Gainesville, United States Bachelor of Science (Magazine Journalism)
June 1999
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