Director Marketing Retail Sales

Annouck Lavigne

*******.*******@*****.*** 514-***-**** Laval, Québec, Canada

Madam, Sir, please allow me to submit my candidature; Results-oriented Canadian fully bilingual business professional specializing in marketing, product development, licensing, forecasting, and trendwatching with extensive experience in packaging and consumer products. Proven track record of setting strategy and achieving substantial growth on 200-400 new products a year. Effective problem solver and highly capable of managing a team towards achieving common goals. Drive product development from concept to delivery exceeding design and quality expectation. Responsible for setting strategic product, franchise and retail direction for multiple franchises across our product categories representing +$120M in annual retail sales. Guide the overarching seasonal strategy for Disney, Marvel, Star Wars, Nickelodeon, Sanrio, Fox, Dreamworks, Warner across our consumables lines of business. Supporting all specific demands from all the major Canadian retailers such as WalMart, Giant Tiger, Costco, Dollarama, Metro, IGA/Sobeys, Loblaws, Shoppers, Jean-Coutu, Proxim, Bulk Barn, Indigo and Canadian Tires. Managed the licensing of consumer products for multiple candy categories focused on relationship management, contract negotiation, promotion / advertising initiatives and product development. Specialties:

● Marketing

● Strategic Planning & Execution

● Process Analysis & Reengineering

● Licensing

● Analysis & Problem Resolution

● Cost Reduction & Profit Growth

● Product Development

● Vendor Selection & Negotiations

● Sourcing

● Brand Management

● B2C2C

● Team Performance

Thank you in advance for your interest in my request. I would really appreciate meeting you to discuss more about the position. I am available for an interview, at your convenience. Regards,

Annouck Lavigne

Annouck Lavigne

*******.*******@*****.*** 514-***-**** Laval, Québec, Canada MARKETING SPECIALIST - INTEGRATION Parkland Corporation / 2022 - 2023

• Planning and execution of Marketing Integration initiatives that align with business objectives

• Drives demand for products, services and solutions

• Creation and execution of Marketing campaigns including print, digital, events, social media and radio

• Work with integrated Marketing team, external agencies and vendors in the development and execution of all marketing material (signage/promos) and events which will be a key initiative for the project.

• Manage projects across internal functional teams ( i.e. marketing, merchandising, operations, legal, IT, finance)

• Manage projects with external agencies/vendors to facilitate implementation of marketing campaigns.

• Manage multiple campaigns, including work back schedules, quotes and budgets within defined approval process

• Ensure on time and on budget execution

• Manage all integration store signage and promotions

• Work on numerous social media and website agencies on campaigns Achievements

Play instrumental role in the execution of all activities around promotional programs to build brand awareness, generate inbound traffic and convert customers. The focus is to work on integrating acquisitions into established business processes and ensure they are set-up for success. Channel tactics include website, social, digital, print and onsite events. Integration, conversion and activation of 65 Stations. Profil

Consumer Goods and Marketing Leader

French-English results-oriented specializing in marketing, product development, licensed products, brand management, forecasting and trend observation. Extensive experience in the food and consumer goods industry. Proven track record in setting strategy and achieving substantial growth objectives. Effective problem solver and highly capable of managing a team to achieve common goals. Management and development of products from conception to delivery by exceeding design and quality expectations. Portfolio available on request. Worked with major Canadian retailers: #Walmart, #Costco, #Dollarama, #Loblaws, #Indigo, #Sobeys, #Metro,

#Jean-Coutu and #Shoppers. Major licensors: Disney, Marvel, Lucas, Nickelodeon, Dreamworks, Fox, Warner, Sanrio Companies such as Parkland Corporation, Maison Legrand, Cordon Bleu, Gala Media, Ace Hardware, Pro Hardware, Regal Confections and Galerie au Chocolat. Skills

#Microsoft 365 (Word-Excel-Powerpoint-Teams-Sharepoint) #Adobe (Photoshop-InDesign-Illustrator)

#Google Suite #JD Edwards (e-one) #GS1/EccNet Novia #Nielsen IQ

#Walmart Retail Link #Smartsheet #TIBCO EBX Software #Wordpress Expertise

#Product Marketing #Digital Marketing #E-commerce #Brand Management

#Marketing Strategy #B2B #B2C #Packaging Design #Prod. Development

#Market Planning #Strategic Plan #Account Management #Licensed Products

#Trend Research #Marketing Plan #Business Development #Private Labels WORK EXPERIENCE

CONSULTANT IN MARKETING, PRODUCT AND BUSINESS DEVELOPMENT AKL Creative / 2017 - 2022

• Work closely with business owners to promote sales objectives, brand as well as its positioning on the market

• Develop a brand that supports the marketplaces business model and sales strategies for Canadian & US markets

• Collaborate in the development of a marketing strategy plan aligned with the business plan

• Develop a strategic marketing plan aligned with business objectives

• Work on product development, R&D, from concept to market launch

• Creation of Marketing Plan, Strategy and Business Development, restructuring

• Research and analyze emerging trends in the market and measure the competition

• Work on numerous social media and website redesign plans Achievements

In recent years I have had the opportunity to continue working in the food and Media industry, on various long and short mandates. Developing new products for the Canadian and US markets. Creating strategic and marketing plans to ensure growth. Whether it’s in the chocolate, fresh food, vegan or canning industry to children’s media, I have helped companies improve their sales and visibility in their niche markets. DIRECTOR MARKETING, PRODUCT DEVELOPMENT & LICENSED PRODUCTS Regal Confections / 2005 - 2017 Manufacturer of chocolates & Importer of Candies. Distributor of brand names such as Rockets, Topps and Tootsie. Licensee of Disney, Marvel, Lucas, Dreamworks, Universal, Warner, Mattel and Nickelodeon.

• Lead a team of product development, marketing, graphic designers, and external freelancers.

• Development of the company’s strategic, marketing and business plans.

• Lead licensed consumer products focused on relationships, contracts, promotions for sale in Canada and the US

• Leading the E-commerce content catalogue and its generated brochures and catalogue

• In close partnership with senior executives, develop about 200/400 products per year

• Research and analyze emerging trends in the market and benchmark the competition

• Build & maintain relationships with partners like : Walmart, Costco, Loblaws, Indigo, Sobeys, Metro, and Shoppers

• Participate in discussions and negotiations with sales or other external partners, as required

• Support internal sales team and retailers with franchise communication/presentations to national sales meetings

• Forecast and manage project costs in close collaboration with program management and the finance team

• Interact with various technical and non-technical parties website and a S.A.A.S. (Software as a service)

• Attend trade shows to find key partners. Sourcing in China, South America and Europe

• Define the strategy of products, franchises and retailers across our product categories

• Manage all submissions made to various licensor websites.

• Representing more than $120 million in retail sales in this category

• Management of royalties and their negotiations, review of contracts

• Budget management

• Establish the product definition and roadmap.

PRODUCT SELECTION DIRECTOR Sodisco-Howden Group / 1995 - 2005 Franchisers, Importers and Distributors of Pro Hardware and Ace Hardware in Canada

• Make the selection of advertised products, evaluate their performance.

• In collaboration with the Director of Sales/Marketing, develop marketing strategies for Pro and Ace hardware

• Approve all years published for the Pro and Ace banners

• Ensure the follow-up of all the years publications

• Coordinate all communication activities between merchandising and marketing to ensure compliance with deadlines

• Document and keep records of all completed projects

• Coordinate the workload of the product selection assistant

• Supervise and approve all graphic production in order to maintain the image of the banner

• Set up performance indicators for marketing campaigns and keep them up to date

• Maintain the business partnership between business partners in various elds

• Select and approve promotional themes and their publication

• Coordinate the printing and punching of 70,000 skus for the annual national buying show WORK EXPERIENCE (suite)

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