Project Coordinator Customer Service
Resume:
COLLEEN HENNEN
MARKETING STRATEGIST OMNICHANNEL MEDIA
EXPERIENCE
Project Coordinator (12 Month Contract)
June 2022 - Present FCL Management (Contracted By
Novartis)
● Responsible for management, marketing and procurement of corporate assets and investments
● Analyze, research, and trace history of collection, conduct asset valuation/liquidation
● Coordinate and promote collection to stakeholders, and community partners and not-for-profit events
● Sought out new revenue streams for investment acquisition and emerging markets
● Establishing project timelines for delivery, installation, and proper showcasing, along with digitally encrypted
documentation
● Create marketing materials for all projects to support and facilitate both clients and vendors from start to finish. Sr. Media Strategist
Feb 2016 - June 2022 Altice Media, (Optimum/Suddenlink Systems)
● Organized webinars and other events designed to educate customers about products and services offered by a4 Media.
● Developed comprehensive plans for social media
management, including content creation, production and scheduling.
● Optimized ad copy across all channels by leveraging best practices for SEO optimization and keyword targeting.
● Provided strategic guidance and support during product launches by developing effective promotional materials and messaging.
● Utilized CRM software for tracking customer interactions and providing personalized service experiences. (Salesforce, Veeva)
● Tracked KPIs such as CPMs, CTRs, impressions, leads generated on a regular basis in order to gauge success rate of campaigns.
CONTACT
*******.*********@*****.***
Rumson, NJ
CAREER OBJECTIVE
Adaptable marketing professional
with 12+ years of work experience and
extensive knowledge of Omnichannel
(traditional/linear, digital, social, and
print) Media tactics and strategies,
corporate communications and project
management Proven success in
developing marketing plans and
campaigns, problem-solving, and
reporting analytics. Aiming to leverage
my abilities to successfully achieve
goals within your company. Skilled in
developing and implementing
innovative marketing strategies to
reduce costs and increase efficiency.
● Created and managed budgets for multiple clients in the media industry.
● Utilized various platforms such as Google Ads, Facebook Ads, Twitter Ads. to drive website traffic and conversions.
● Negotiated contracts with vendors and partners to ensure cost-effectiveness of campaigns.
● Collaborated with creative teams to develop compelling content that resonates with target audiences.
● Researched emerging technologies related to digital marketing and advertising in order stay up-to-date on industry developments.
Project Coordinator (6 Month Contract)
Feb 2001 - July 2020 ProUnlimited (Contracted For Novartis)
● Performed quality assurance reviews on deliverables prior to release. Maintain CVM (Management Portal for Supplier DEI Platform)
● Collaborated with cross-functional teams to ensure successful project results. and Track resources
● Anticipated project obstacles and adjusted procedures to maintain timelines. Facilitated team meetings with stakeholders to communicate project needs and overall progress.
● Managed competing demands, adapting to frequent change, delays, or unexpected events.
● Maintained confidentiality/compliance with sensitive or proprietary information on behalf of the project team.
● Facilitated meetings with project teams to discuss progress, brainstorm solutions for challenges, and develop action items. Co-Owner Minority Small Business
Jan 2010 - Feb 2016 The Feathered Nest (Design & Staging)
● Developed logo, and all digital media branding, marketing and advertising campaigns, including social media, mobile and interactive presence (Facebook, Houzz, Instagram, Pinterest)
● Published articles in Print Media: Aspire Magazine and Design NJ, Served as company spokesperson for local media.
● Managed all aspects of business ownership and operational management, keeping business running smoothly.
● Analyzed sales data to identify trends and develop plans to capitalize on opportunities.
● Developed and maintained relationships with clients and business partners.
● Researched current markets to identify customer needs and preferences.
● Connected with product manufacturers and service vendors to order merchandise and facilitate fast delivery. EDUCATION
Bachelor of Science Degree Mass
Communication & Marketing
Old Dominion University, Norfolk, VA,
USA
SKILLS
● Business Development
● Stakeholder Relationship
Management
● Proposal Development
● PowerPoint Presentations
● Verbal and Written Communication
● Software Tools: Salesforce, Excel,
MS Teams, HUB Spot, Google Ads,
Google Analytics, SEO/SEM,
Adobe/Photoshop Editor, PPC
campaigns, Website/online presence
builder
● Creative concept design, writing and
editing
● A/B test markets, segment creation
● Marketing Platforms:
Linear/Broadcast TV, Digital
(Programmatic, Display,
PayPerClick, OTT (streaming),
Social, Mobile, Print
● Collaborated with other local businesses on joint ventures which generated additional revenue streams.
Group Account Supervisor
January 1997 - January 2005 Inventiv Health/MMD Inc, Managed national contract Pharmaceutical Marketing and Sales teams to achieve goals for leading pharmaceutical products and to increase sales of pharma, devices and OTC products
● Responsible for end-to-end service delivery including needs assessment, program development, implementation,
recruiting, training, retention strategies and marketing strategies, materials and communications
● Coordinate with brand/product teams regarding market trends, current market share, feedback, potential areas for growth and new business development
● Communicated with key decision makers throughout the business cycle and managed contract and client
communications for successful outcomes and repeat business, maintain objectives while delivering consistent, clear messages between organizations and departments
● Developed strategic plans for future growth initiatives within the department. Established clear expectations for team members regarding job duties, performance standards, deadlines and customer service goals.
● Provided leadership, guidance and direction to a team of 6 internal staff members.
● Adapted quickly to changing needs within the organization by modifying strategies accordingly
Network Account Executive
January 1992 - January 1997 Fox Broadcasting Company
● Worked with advertising agencies to develop Broadcast media campaigns and sponsorships for global brands including Coca Cola, Toyota, Nike, and Visa
● Created sponsorships and signage for network events and advertisers: Launch, Premieres, Taggable promos, Finales, Special Fixed programming compatible with advertiser directives.
● Contacted key clients/Agencies and internal partners to develop strong business relationships and networks.
● Built and maintained relationships with key stakeholders to drive sales.
● Up-sold and cross-sold company products and services to clients.
● Used consultative sales strategies to effectively overcome client objections and maximize sales activity.
● Established trustful relationships with clients through regular follow-up calls or emails.
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