Digital Content Strategist
Resume:
Shiboyn Beharry
CONTENT SPECIALIST (FREELANCE)
CONTENT MARKETING SPECIALIST (FREELANCE) CONTACT
Committed freelance Content Specialist with 6+ years of experience as a blogger/Influencer. Proven competence in Google SEO, content management systems, website design, copywriting, and social media marketing. Skilled in utilizing research apps and familiar with various social media platforms. Strong written communication and management skills with a track record of delivering outstanding deliverables. Excellent client management abilities and experience in operating e- commerce stores. Seeking a challenging position to leverage my skills and contribute to the success of an organization. ********@*******.***
www.travelbeautyblog.com
Panama City, Panama
CERTIFICATES
GOOGLE:
Digital Marketing &
E-Commerce - 2023
Attract & Engage Customers
with Digital Marketing - 2023
EXPERIENCE
FOUNDER/MANAGING EDITOR – TRAVELBEAUTYBLOG.COM
November 2016 - Present
Successfully constructed and oversaw a thriving website that garnered an impressive total of 821k page views to date. With a strong emphasis on travel, women's fashion, beauty, and lifestyle, the site captivated a dedicated audience and fostered meaningful interactions through top-notch content.
Developed effective content strategies, including topic ideation, keyword research, and editorial planning to drive traffic and increase audience engagement.
Utilized copywriting skills to create compelling blog posts and social media content that resonated with target audiences and generated organic traffic.
Conducted keyword research using tools like Ahrefs, SEMRush, UberSuggest, and MOZ to optimize content for search engines and leveraged SEO techniques to conduct competitor research and optimize content, resulting in increased search rankings. SKILLS
Content Marketing
Google SEO
WordPress CMS &
Web Design
Copywriting
Social Media Marketing
Client Management
E-commerce Operations –
Etsy, Shopify, Woo Commerce
& Amazon Marketplace
Google Analytics
Google Search Console
E-Mail Marketing
Canva Graphic Design
Affiliate Marketing
CRM with HubSpot
Salesforce Sales Ops
– (on-going)
Monitored website analytics using Google Analytics and Google Search Console to track performance, identify trends, and made data-driven improvements.
Optimized on-page meta tags, headings, and content in keeping with SEO principles and best practices.
Successfully managed and grew social media accounts on platforms including Instagram, Pinterest, Twitter and Facebook, resulting in increased website traffic and engagement. E-COMMERCE STORE OWNER/MANAGER
October 2020 – Present
Effectively managed and maintained a visually captivating Shopify website, prioritizing exceptional user experience. Regularly refreshed products and content to keep the site engaging and up to date.
Orchestrated Google and Facebook advertising campaigns to bolster brand recognition, amplify website traffic, and drive sales promotions.
Formulated and implemented content marketing strategies through engaging and informative blog posts, articles, and social media content, adhering to brand style guide and buyer personas, with the aim of enhancing brand exposure, attracting website visitors, and generating valuable leads.
Simultaneously launched and managed e-commerce shops on Etsy and Amazon marketplaces.
PINTEREST MANAGER – DREAM WORK CREATIVES LLC
September 2020 – March 2021
Successfully managed and grew client’s Pinterest account from 1000-2500 followers, resulting in increased brand awareness and engagement.
Re-designed, created and curated visually appealing and engaging content for Pinterest boards, including images, graphics, and videos.
Conducted thorough keyword research to optimize Pinterest content and boards for improved visibility in search results. Tracked and analyzed key metrics such as impressions, clicks, saves, and engagement to evaluate the success of Pinterest campaigns and made data-driven decisions.
Created monthly reports and provided clear communication to client, sharing insights, progress, and recommendations for further improvement.
WRITING SAMPLES:
• https://bit.ly/45gyZOB
• https://bit.ly/43hoEjx
• https://bit.ly/3MKPZW0
• https://bit.ly/3BMcYKe
• https://bit.ly/45gzZlP
PAST PROJECTS:
• sarahruthrose.com (web design)
• ssacsandco.com (web design)
• theuniquespott.com/consultation (landing page design)
Contact this candidate