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Marketing Director Vice President

Location:
Fort Myers, FL
Posted:
May 20, 2023

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Resume:

ROB J. MCCOY

Ft. Myers, FL ***** 817-***-**** ********@*******.***********.*** LinkedIn

Profile

SALES & MARKETING EXECUTIVE

GROWTH CATALYST VALUE CREATOR REVENUE DRIVER

Versatile, high-energy executive who drives profitable growth in startup and existing companies through strategic leadership, extensive business acumen, and global client relationships. Accomplished innovator and strategist with innate talent and entrepreneurial perspective to drive business and revenue growth in concert with company strategic direction. Collaborative leader with a motivational style that propels performance and sustains accelerated revenue growth.

EXPANSIVE BUSINESS AND TECHNICAL SKILLS

• Strategic Planning & Execution • Global Business Development • Product Innovation

• Client Relationships • Contract Negotiations • Vendor Relationships

• Sales & Marketing Initiatives • P&L Responsibility • Staff Training & Development PROFESSIONAL EMPLOYMENT HISTORY

STAK Design-Dallas, TX 2003–2017

Senior Vice President Chief Executive Officer

Co-founded company designing and installing innovative and environmental-friendly kiosks, displays, and ancillary fixtures. Built business from the ground up, leveraging industry contacts to acquire high-profile clients in the U.S., Europe, and the Middle East.

• Led strategic planning to position company as a niche provider of client-branded products.

• Conducted sales and account management initiatives that propelled revenues and profits.

• Achieved $11.6 million first year sales; $19 million second year sales.

• Acquired 80% of all clients and $135.5 million total sales during tenure.

• Interviewed, hired, trained, and supervised 5 sales professionals and 55 office staff.

• Collaborated with unionized fabrication shop with 140 carpenters, painters, and warehouse personnel on client-specific designs.

Exhibitgroup/Giltspur (formerly T.L. Horton Design)-Grapevine, TX 1992–2003 Vice President, Sales

Recruited by T.L. Horton as sales executive; retained and promoted to VP after acquisition by Exhibitgroup for strong performance in leading all aspects of marketing and sales.

• Captured $2 million first year sales by aggressively prospecting and closing new clients.

• Instrumental in growing the bottom line of the custom retail and exhibit division from $9.8 million to

$26 million. Awarded top sales person nationwide each year.

• Partnered with various companies to fabricate, ship, and install kiosks and fixtures.

• Seamlessly integrated TLH business into EG’s system, keeping brand identity and business integrity. EDUCATION

Ball State University Bachelor of Science, Journalism; Business Minor Internship: Marketing Director

• Engaged in all aspects of shopping center management including leasing, specialty leasing, general management, development and redevelopment, and tenant coordination. CERTIFICATION PROFESSIONAL MEMBERSHIP

Certified Retail Property Executive (CRX) International Council of Shopping Centers (ICSC)



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