CHRISTY WOOD

**** ****** ****

Baltimore, MD **209

Cell Phone: 443-***-****

E-mail: adw8je@r.postjobfree.com

SUMMARY OF QUALIFICATIONS

Strong research, analytical, and planning skills. Experience managing projects. Develops strong relationships with staff, customers and vendors. Ability to manage time-sensitive projects. Effective writing and communication skills. Meticulous attention to detail. Excellent negotiator. Known for integrity, creativity, thoroughness, work ethic and discretion.

Key Strengths:

Media Planning & Buying Excellent Interpersonal and Communication Skills Brand Awareness

Account Management Comprehensive Advertising Campaigns Analysis of Market Trends

Strong Negotiator Training and Mentoring Staff Competitive Analysis

Account Budget Administration Leadership and Supervision Project Management

Strategic Brand Planning Post Analysis of Advertising Campaigns Social Media Marketing

Market Research Analysis Developing and Implementing Media Promotions Sales/Presentations

PROFESSIONAL EXPERIENCE

Freelance Media Buyer

SRCP MEDIA, Alexandria, VA – Media Consultant/Planner/Buyer 2018-Present

Freelance position creating political advertising plans for political clients for television in various markets

Developed media plans and negotiated media placement based on tight market conditions.

Tracking and reporting competitive spending for opposing candidates

Assisting in sending out updated traffic instructions to stations and confirming receipt of traffic

Assisting in account reconciliations and accounting duties

Freelance Media Consultant

GENERAL ASSEMBLY, New York, NY 2019-2020

Freelance position creating political advertising plans for Michael Bloomberg for President for television in various markets nationwide

Developed media plans and negotiated media placement based on tight market conditions.

Managed all aspects of media including media planning, placement, accounting for clients.

Additional Freelance Projects:

HODAS & ASSOCIATES, Champaign, IL – Media Consultant/Planner/Buyer 2012-2017

Freelance position creating political advertising plans for political clients for television in IL markets

Developed media plans and negotiated media placement based on tight market conditions.

Tracking and reporting competitive spending for opposing candidates

DIRECT ADVANTAGE, Brooklyn, NY – Media Consultant/Planner/Buyer 2015-2016

Freelance position creating political advertising plans for Ben Carson for President for TV in various markets

Developed media plans and negotiated media placement based on tight market conditions.

MINDSHARE, New York, NY - Associate Media Director 2011

Freelance position working in the Media Planning Department on LG Home Electronic & Appliances. Covered for Associate Media Director while she was on maternity leave.

Supervised and mentored staff in national media planning and buying activities.

Evaluated media proposals and promotional opportunities to determine effectiveness of media campaigns.

Involved in media planning meetings and researching competitive for HE &HA products.

CHRISTY WOOD – Page 2

ICARIUS INC, Vienna, VA – National Media Buyer 2009-2010

Freelance position developing TV advertising plans for national media buys

MEDIA FIRST INTERNATIONAL, New York, NY – Media Buyer 2006

Freelance position working on the Delta Dental account for media posting. Covered for Senior Media Buyer while she was on maternity leave.

PICTUREHOUSE, New York, NY 2006-2008

Independent Film Division of New Line Cinema

Media Director

Managed and coordinated $100 million in media budgets for such prominent independent films as Pan’s Labyrinth, La Vie En Rose, El Cantante, The Orphanage, American Girl, Mongol, The Women

Communicated with field agencies to relay media information in a fast-paced dynamic workplace

Responsible for monitoring company and vendor spending for approximately 10 movies annually

Analyzed media buys for television, radio, internet, outdoor and print advertising both locally and nationally to determine the effectiveness in reaching target demographics and specified markets

Developed and coordinated cross-media promotions with media partners to impact current marketing plans and create awareness of the film with consumers

Approved all invoices from media vendors

WILSON GRAND COMMUNICATIONS, Alexandria, VA 2004-2006

Media Director

Managed all aspects of media including media planning, placement, accounting and traffic for clients

Supervised and trained staff on various responsibilities of media to produce successful results for clients

Developed and planned media campaigns collaborating with the clients to determine their advertising goals based on target markets and budget constraints

Analyzed the success of various media campaigns by researching results from media campaigns and reconciling all invoices for each account

Responsible for invoicing and collecting media placement dollars from clients before commencement of advertising campaign

STRATEGIC MEDIA SERVICES, Washington, DC 1999-2004

Senior Media Buyer

Developed and facilitated media campaigns including television, radio, internet, outdoor and print advertising for various accounts.

Negotiated and implemented media buys for both retail and political clients nationwide

Developed sales presentations including media recommendations to reach target goals for clients

Developed and managed all aspects of marketing for multiple accounts including retail businesses, pharmaceutical accounts, political candidates and issue groups, associations, and corporate image campaigns

Organized promotions for retail clients which increased sales and generated positive public relations with consumers

EDUCATION

Fordham University, Bronx, NY

Bachelor of Arts, Major: English; Minor: Classics; G.P.A. 3.3; Honors: Dean’s List

Northwest Hospital, Baltimore, MD

Currently attending Medical Terminology class

OTHER SKILLS

Computer Software

Media Buying Software: Strata, Google Suite; Quickbooks: Microsoft Office Suite: Word; Excel; Powerpoint, Outlook; Quicken;

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