Media Director Buyer
Resume:
CHRISTY WOOD
Baltimore, MD **209
Cell Phone: 443-***-****
E-mail: ************@*****.***
SUMMARY OF QUALIFICATIONS
Strong research, analytical, and planning skills. Experience managing projects. Develops strong relationships with staff, customers and vendors. Ability to manage time-sensitive projects. Effective writing and communication skills. Meticulous attention to detail. Excellent negotiator. Known for integrity, creativity, thoroughness, work ethic and discretion.
Key Strengths:
Media Planning & Buying Excellent Interpersonal and Communication Skills Brand Awareness
Account Management Comprehensive Advertising Campaigns Analysis of Market Trends
Strong Negotiator Training and Mentoring Staff Competitive Analysis
Account Budget Administration Leadership and Supervision Project Management
Strategic Brand Planning Post Analysis of Advertising Campaigns Social Media Marketing
Market Research Analysis Developing and Implementing Media Promotions Sales/Presentations
PROFESSIONAL EXPERIENCE
Freelance Media Buyer
SRCP MEDIA, Alexandria, VA – Media Consultant/Planner/Buyer 2018-Present
Freelance position creating political advertising plans for political clients for television in various markets
Developed media plans and negotiated media placement based on tight market conditions.
Tracking and reporting competitive spending for opposing candidates
Assisting in sending out updated traffic instructions to stations and confirming receipt of traffic
Assisting in account reconciliations and accounting duties
Freelance Media Consultant
GENERAL ASSEMBLY, New York, NY 2019-2020
Freelance position creating political advertising plans for Michael Bloomberg for President for television in various markets nationwide
Developed media plans and negotiated media placement based on tight market conditions.
Managed all aspects of media including media planning, placement, accounting for clients.
Additional Freelance Projects:
HODAS & ASSOCIATES, Champaign, IL – Media Consultant/Planner/Buyer 2012-2017
Freelance position creating political advertising plans for political clients for television in IL markets
Developed media plans and negotiated media placement based on tight market conditions.
Tracking and reporting competitive spending for opposing candidates
DIRECT ADVANTAGE, Brooklyn, NY – Media Consultant/Planner/Buyer 2015-2016
Freelance position creating political advertising plans for Ben Carson for President for TV in various markets
Developed media plans and negotiated media placement based on tight market conditions.
MINDSHARE, New York, NY - Associate Media Director 2011
Freelance position working in the Media Planning Department on LG Home Electronic & Appliances. Covered for Associate Media Director while she was on maternity leave.
Supervised and mentored staff in national media planning and buying activities.
Evaluated media proposals and promotional opportunities to determine effectiveness of media campaigns.
Involved in media planning meetings and researching competitive for HE &HA products.
CHRISTY WOOD – Page 2
ICARIUS INC, Vienna, VA – National Media Buyer 2009-2010
Freelance position developing TV advertising plans for national media buys
MEDIA FIRST INTERNATIONAL, New York, NY – Media Buyer 2006
Freelance position working on the Delta Dental account for media posting. Covered for Senior Media Buyer while she was on maternity leave.
PICTUREHOUSE, New York, NY 2006-2008
Independent Film Division of New Line Cinema
Media Director
Managed and coordinated $100 million in media budgets for such prominent independent films as Pan’s Labyrinth, La Vie En Rose, El Cantante, The Orphanage, American Girl, Mongol, The Women
Communicated with field agencies to relay media information in a fast-paced dynamic workplace
Responsible for monitoring company and vendor spending for approximately 10 movies annually
Analyzed media buys for television, radio, internet, outdoor and print advertising both locally and nationally to determine the effectiveness in reaching target demographics and specified markets
Developed and coordinated cross-media promotions with media partners to impact current marketing plans and create awareness of the film with consumers
Approved all invoices from media vendors
WILSON GRAND COMMUNICATIONS, Alexandria, VA 2004-2006
Media Director
Managed all aspects of media including media planning, placement, accounting and traffic for clients
Supervised and trained staff on various responsibilities of media to produce successful results for clients
Developed and planned media campaigns collaborating with the clients to determine their advertising goals based on target markets and budget constraints
Analyzed the success of various media campaigns by researching results from media campaigns and reconciling all invoices for each account
Responsible for invoicing and collecting media placement dollars from clients before commencement of advertising campaign
STRATEGIC MEDIA SERVICES, Washington, DC 1999-2004
Senior Media Buyer
Developed and facilitated media campaigns including television, radio, internet, outdoor and print advertising for various accounts.
Negotiated and implemented media buys for both retail and political clients nationwide
Developed sales presentations including media recommendations to reach target goals for clients
Developed and managed all aspects of marketing for multiple accounts including retail businesses, pharmaceutical accounts, political candidates and issue groups, associations, and corporate image campaigns
Organized promotions for retail clients which increased sales and generated positive public relations with consumers
EDUCATION
Fordham University, Bronx, NY
Bachelor of Arts, Major: English; Minor: Classics; G.P.A. 3.3; Honors: Dean’s List
Northwest Hospital, Baltimore, MD
Currently attending Medical Terminology class
OTHER SKILLS
Computer Software
Media Buying Software: Strata, Google Suite; Quickbooks: Microsoft Office Suite: Word; Excel; Powerpoint, Outlook; Quicken;
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