Corporate Officer Public Affairs
Resume:
Giacomo (Marcello) Bruni
Via Giovanni Penta, ** *0157, Rome
****************@*****.***
WWW.linkedin.com/in/marcello-bruni-089a075
SUMMARY
COMMUNICATIONS/EXTERNAL RELATIONS EXECUTIVE PROFILE More than 20 years of International Communications, External and Government Relations experience complemented by a London School of Economics MSc & degree in Government
(IR) with a US Defense Information School PAOQC specialization Recognized thought Leader and solutions-driven strategist, striving for excellence with innovative and creative ways to increase value by amplifying the credibility of the brand and the reach of the message. Distinguished career with progressive and meaningful experience aligning objectives with an always inclusive and forward-looking corporate culture. CAREER LEADERSHIP HIGHLIGHTS
Held executive roles in Communications and External Relations including Regional Director and Functional Chief for 500 people Managed numerous international sites, while running several Marketing, Advocacy and Communications campaigns Earned the Boeing Communication Excellence Award and the Communications Service Excellence Award Elected in the Boeing Executive Communications Leadership Team in the first year Recipient of the Lockheed Martin Missiles and Fire Control Excellence Award – Communications and Lockheed Martin Comet Award recipient for Media Relations – Customer Engagement Inducted in the Honorable Order of Saint Barbara by the U.S. Army Field Artillery Association (as a civilian) Received 3rd Place US Army Europe Keith L. Ware Photo-Journalist of the Year award Managed two aerospace and two EPC projects of $2B+ and Communications for Lockheed Martin’s largest line of business Nationally recognized Communications and International Relations speaker
SKILLS & EXPERTISE
Senior Executive Mentoring, Coaching and Writing
National/International Media Relations
Corporate, Executive Branding
Message crafting
Speech writing
Training preparation & Delivery
Biological and Organic Communications
Executive Coaching – PNL
Thought Leadership
Policy Development
Public Relations & External Resources Management & Trust - Interpersonal Relationships building
BUSINESS, LEADERSHIP & INTERPERSONAL SKILLS
Strategic Planning
Business Development
Emotional Intelligence 2.0
Executive and Full Spectrum Leadership
Budget Management
Difficult Behaviors Management
Diversity inclusion
Senior Executive Mentoring
Lean Six Sigma
Executive Coaching
Difficult behaviors management
Change Management
Transformation Management
PROFESSIONAL EXPERIENCE
ADVIZORY BOARD CONSULTING Rome, Italy
International Senior Advisor
02/19 - Present
International Business Development Partner and key interfacing with National Governments. Managed 3 consortia projects for logistics and industrial investments valued at $2B+ with very large stakeholders’ groups at regional, national & International levels. Presented and placed a key Italian aerospace company with COMAC, China’s largest aerospace manufacturer securing transformational applications to the aerospace supply chain. Secured cooperation and market access closed to outsiders. Advised China Poly Group (#312 on Fortune 500) on EPC and technology innovation, CCCC (#91 on Fortune 500) & CNEEC (#256 on Fortune 500) consortium on strategic port expansion. The project involved identifying existing spaces and change their application with key intuitive technology to allow for exponential traffic growth. ALA CORPORATION (ADVANCED LOGISTICS FOR AEROSPACE) Rome, Italy Corporate Officer
06/16 – 02/19
Chief External Relations Officer - Senior Vice President - US Market. Owned the External Relations Function including PR, Marketing and Government Affairs also covering a business development role for the US market. Designed Global strategies, approved & developed Public Affairs, Communications & Advertising campaigns, while monitoring legislations. Oversaw International, National, Regional and Local Government Relations function and activities exercising exceptional market-focused business judgment and providing superior strategic advice. Shaped industry dialogue, providing and ensuring Stakeholders engagement by serving as a thought leader. Reviewed legislation and regulations supervising the preparation of positions papers. Nurtured Superior Executive Networking Skills transversal to technical and geographic aspects. Ideated and ensured consistent brand identity and messages to implement with other Corporate Officers/Country Managers. Oversaw, engaged and motivated functional leaders. Supervised the media relations activities and acts as the Company spokesperson. Owned superb media relations skills with significant crisis and issues management experience. THE BOEING COMPANY – Italy, Southern Europe & Israel Rome, Italy Director of Communications
03/09 – 06/16
Directed Communications and Public Affairs activities for The Boeing Company providing strategic and operational communications counseling to the President and acting in his stead. Achieved and advanced business objectives across all and key stakeholder constituencies: media, customers, suppliers/partners, government and industry leaders, academia, analysts, employees,
shareholders, unions prioritizing and motivating highly skilled workforce, while faced with competing deadlines. Promoted, obtained and organized Boeing’s sponsorship and activities for the 2015 Milan EXPO Significantly enhanced Boeing Global Corporate Citizenship and Corporate Social Responsibility Increased Boeing reputation by 20+ % - Created first integrated brochure & video for Boeing’s presence Southern EU, achieving 26 cover pages, 30+ national television broadcast &
+3000 articles in one year and guided Social Media Campaign Organized four Italian media receptions at major European Airshows ? Main liaison with competent MoDs Public Affairs and Media Officers for strategic communications Served as main communications liaison with Finmeccanica and Fincantieri groups and key suppliers Executive editor of “InfoBoeing,” quarterly magazine & “Remove Before Flight,” first internal pub. LOCKHEED MARTIN CORPORATION Missiles and Fire Control - Communications Manager – Air and Missile Defense - Tactical Missiles/Combat Maneuver Systems Managed development, planning & conduct of Public Relations for multi-billion dollars lines of business supporting and promoting company business objectives with public, industry, stockholders and employees, while coordinating subordinate recruitment, selection, assessment, salary and recognition-disciplinary actions. Provided direction to cross functional business groups, while promoting strong horizontal integration. Set up Strategic Communications Initiative with US Army and Department of Defense. Managed clearances with TACOM (FCS), AMCOM and MDA for all Tactical Missiles-Combat Maneuver Systems and Air and Missile Defense programs Achieved cover pages on major international trade publications for ALHTK, THAAD, GMLRS/M270A1 Planned 11 Joint Army-Lockheed Martin media briefings in 2008 Represented the Combat Maneuver Systems division at the Future Combat Systems Advocacy Group Implemented Strategic Communications for International Air and Missile Defense pursuits Produced 140+ press releases in 45 months with 1900+ published articles and a 97% favorable outcome. Organized and setup communications activities for the LoB in seven AUSA national shows. Commissioned, produced and project-managed 8 major corporate videos Achieved 11 national broadcasts in three years (Fox News National x2, CNN x2, ABC National; NBC National; MSNBC) Principal designer of the Lockheed Martin - United Arab Emirates strategic communications plan for AMD and selected by HQs to manage the Joint Light Tactical Vehicle (JLTV) as a stretch assignment
EDUCATION & TRAININGS
DEPARTMENT OF DEFENSE INFORMATION SCHOOL (DINFOS) Ft. Meade, MD-USA Public Affairs Officer Qualification Course (PAOQC) • PAO Leadership 08/04 – 10/04
LONDON SCHOOL OF ECONOMICS AND POLITICAL SCIENCE
Masters of Science (Economics) European Studies London, UK Concentration: Economics, European Monetary Union, EU Law, Politics & Policy, I.R. Bursary Scholarship 10/96
WESTERN KENTUCKY UNIVERSITY
Bachelor of Arts - Cum Laude Bowling Green, KY-USA Major area of study: Government - Minor: Psychology Honors Scholarship 12/94
PRIOR COMMUNICATIONS/EXTERNAL RELATIONS AND MILITARY EXPERIENCE 01/04 – 01/05 US Army Public Affairs Office - Field Artillery Center and School Media Relations/Public Affairs/Information Officer Maintained strategic communications capability through mobilization, deployments and serious incidents. Tripled the number of media visits to Fort Sill, increasing coverage of Fort Sill activities through national and international broadcasts and publications. 02/00 – 06/03 US ARMY 173D AIRBORNE BRIGADE (SEP) Public Affairs/External Relations/Psychological Operations/Special Projects Specialist Coordinated Public Affairs activities of the 173rd Airborne Brigade, (SETAF) – member of the Crisis Management Command Produced publications and structure of use of Psychological/Special Operations 10/98 – 10/99 WESTERN KENTUCKY UNIVERSITY Assistant Director, Office of International Programs In charge of activities of the International Center and its 10 member staff controlling $500,000 budget & administering treasury for the Kentucky Council of Higher Education and Co-chaired WKU International Education Committee
Organized 1st International Gala and Talent Show creating two international students’ scholarships BOARDS & COMMUNITY LEADERSHIP
President’s Advisory Board – American University of Rome – Principal advisor member Industry - Academia Partnership Council – Rome III University – Industrial advisor member Armed Forces Communications & Electronics Association -Naples Chapter, Scientific Committee member Center for American Studies - Rome - member
Public Relations Society of America – Strategic Communication, Corporate, International sections Member – Atlas Award judge International Association of Business Communicators – Corporate, International sections Member 1st Annual Conference on Globalization Automobile Industry BG, KY. Executive Board Member KY-TN-Ohio Valley London School of Economics European Institute/Italian Embassy, London Member of LSE Team “European Identity” sponsored by the Italian Presidency of the EU Council of Minister
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