ADVERTISING AND EVENTS EXPERT
The biggest private gas company in Bulgaria
• Coordinating events & campaigns with the ad agency and between internal departments on a daily basis;
• Meeting deadlines & preparing post-campaign reports. CONTACTS
***********@*****.***
linkedin.com/in/maiamitreva
Sofia, Bulgaria
EDUCATION
NEW BULGARIAN
UNIVERSITY
M.A. Corporate Government
09/2003 - 06/2004
HULL UNIVERSITY, UK
BSc Bus. Management
09/1997 - 06/2000
BYRON COLLEGE, GREECE
GCSE's
09/1993 - 06/1997
LANGUAGES
Bulgarian Native
English ••• Proficient
French •• Intermediate
Greek •• Intermediate
MAIA
MITREVA
MARKETING & COMMUNICATIONSMANAGER
CAREER PROGRESSION & ACCOMPLISHMENTS
MARKETER & NATURAL SKINCARE FORMULATOR
Art Works Ltd. 12.2013 - present
A boutique, natural skincare company
• Formulation, developed & management of 14 unique skincare products under the brand name Handmaids;
• Contacting & contracting suppliers, fairs, distributors, development programmes etc.
• Planning & execution of all Brand Digital Strategy
• Working with Canvas, MailChimp, Later, MeetEdgar, Google Docs., Microsoft Office
MARKETING COMMUNICATIONS SPECIALIST
Etha Life 08.2019-04.2020
An International Ayurvedic start-up
• Managing overall Social Media strategy & daily execution of social media channels, developing social media strategies, generating engaging content, and analyzing, tracking, & measuring against KPIs;
• Creating and keeping track of price competitive analysis for skincare, accessories, OTC supplements, teas & apparel;
• Product packaging execution coordination according to creative agency guidelines;
• Coordination of product photoshoot session & outside contractors. HEAD OF MARKETING COMMUNICATIONS
Give a Book Foundation 03.2017-06.2019
An NGO working as a mediator between
volunteers and children living in orphanages
• Development and lead of fundraising campaigns from idea to post- campaign evaluation - fundraising, B2B contacting, campaign execution, reporting;
• Event preparation & coordination of regular meetings with volunteers and children from orphanages with business partners and supporters;
• Actively participating in EU funding programme application & evaluation;
• Coordination & creation of communications materials & email campaigns;
• Creation and execution of NGO's digital strategy, full WP website update, regular publications on social media & web blog.
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CERTIFICATIONS
SOCIAL ENTREPRENEUR
CERTIFICATE
Reach For Change
June 2017
DIPLOMA IN ORGANIC
SKINCARE FORMULATION
Formula Botanica
December 2016
ADVANCED DIPLOMA IN
ORGANIC SKINCARE
FORMULATION
Formula Botanica
September 2014
CELTA CAMBRIDGE ESOL
LEVEL 5* CERTIFICATE
Cambridge Assessment English
August 2013
D.E.L.F.1 FRENCH
LANGUAGE DIPLOMA
French Ministry of Education
May 2005
FIRST CERTIFICATE IN
ENGLISH (FCE)
Cambridge Assessment English
June 1996
Event Coordinator for Sofia International Film Festival since 2007 Content creator, PR coordinator for Vola Open Air Festival since 2013 Horizon Music Festival Shuttle Manager in Bansko, 2016 Volunteer since 2017
PROJECT BASED ACTIVITIES
MAIA
MITREVA
MARKETING & COMMUNICATIONSMANAGER
CAREER PROGRESSION & ACCOMPLISHMENTS
MUSIC EVENT PRODUCER
Keen Acts Music Agency 06.2009 - 11.2013
A promoter of music and cultural events
• Successfully managed & executed over 25 live music concerts;
• Produced 2 editions of an open-air music festival;
• Managed a volunteers' team of 20 people;
• Actively negotiating & contracting sponsors, artists & subcontractors;
• Managing budgets, ad & PR campaigns & post-campaign evaluations. GROUP ACCOUNT DIRECTOR
New Moment New Ideas Co. 12.2006 - 06.2009
A full service advertising agency
• A primal contact point for clients such as Ferrero, Xerox & UBBank, running the everyday communication, presenting campaign proposals & defending budgets;
• Coordinating media, financial and creative departments for achieving the best results;
• Actively participating in strategic planning.
CLIENT SERVICE DIRECTOR
BSS Promotion Ltd. 06.2005- 11.2006
A BTL advertising agency
• Managed a team of 2 account managers, 1PR specialist & 2 designers;
• Developed creative concepts, executed & optimized BTL campaigns;
• Worked for 2 international clients - Snickers, Absolut vodka and others. ACCOUNT EXECUTIVE
STeam Saatchi & Saatchi 02.2001 - 06.2003
A full service advertising agency
• Coordinated communication between 3 main clients and the agency.
• Worked with 3 established companies - Hebros Bank, Elite Coffee,
• Orgachim and others.