Kelly A. Michaud

adw851@r.postjobfree.com

571-***-****

Kelly Michaud LinkedIn

Accomplished senior marketing professional with extensive background across various marketing disciplines. Experienced at creating exceptional integrated campaigns that drive engagement and conversion, taking ownership, making decisions and driving results. Savvy administrator proficient in the development and branding of programs and marketing events. Effective communicator experienced in collaborating with internal and external constituencies. Strong demonstrated ability in marketing automation platforms (Hubspot, Pardot), budget management, sales support/enablement, lead generation, customer success management and event planning/management.

Professional Experience

Sr. Director of Marketing – Conceal 02/22 – 11/22

Lead and managed complete rebrand of organization (name, products, design, website, etc.) in seven weeks

Successfully managed advertising, PR, media and creative vendor relationships

Built and managed a small team of talented, high-performing and engaged internal and external professionals focused on content creation, A/R management, event management, marketing automation and digital marketing efforts

Collaborated with cross-functional teams to create brand-defining messaging for website, product assets, webinars, social media, etc.

Developed value proposition and differentiation-based product and solution positioning to help accelerate and amplify market demand to drive growth in the near and long-term

Worked closely with high-profile Advisory Board members on speaking engagements, events, podcasts, movie series, etc.

Daily focus on creating integrated marketing campaigns that drive awareness, acquisition, engagement and customer retention

Participated in quarterly Board meetings, providing metrics related to lead generation activities, website, social media, etc.

Go-To-Market Manager – Owl Cyber Defense 10/20 – 2/22

Collaborated with cross-functional teams to ensure GTM strategy is effective, reporting key milestones status, risks and contingency planning and escalation as needed

Oversee work of creative contributors (designers, content writers)

Managed the process, implementation, tracking and measurement of marketing campaigns

Responsible for creating an over-arching strategy for the market to include recurring activities and a series of integrated ‘mini campaigns’ to establish an ever-growing presence and brand in the market

Event management on multiple levels – strategy, logistics, booth design/messaging, promotional, post-event follow up

Built out monthly webinar program to include speaker acquisition, strategy, promotion, platform management

Director of Marketing – Pyxl 1/20-6/20

Responsible for the planning, development and management of client marketing strategies and overall quality of project work across the Marketing Services team

Developed quarterly strategy for Pyxl marketing to include execution and final delivery of campaigns, sponsored events and other awareness/lead generation efforts

Managed Pyxl paid media and social media marketing strategies and content marketing

Created messaging, developed personas for multiple industries and drafted communication materials to include case studies, customer testimonials, website content, presentations and blogs

Collaborated with Marketing Strategists on recommendations and improvements to content and overall campaign strategy to achieve measurable results for clients

Director, Marketing Programs/Operations – Curvature (acquired by Park Place) 1/18 – 9/19

Managed the corporate demand generation marketing team in support of 200-person global sales team (AMER, EMEA, APAC)

Designed and project-managed the successful migration of legacy marketing automation platform (Marketo to Pardot)

Assisted with management of two, third-party digital marketing agencies – website, demand gen support and SEO/PPC activities

Led a cross-functional team to enhance newly developed business processes in support of lead handling and campaign delivery efforts

Worked closely with Sales Ops, internal IT operations and Sales teams to successfully align systems and processes while ensuring Sales understood how to properly use the tools for maximum effectiveness and efficiency

Defined key target audiences and KPIs for various products and services for marketing initiatives and monitored for effectiveness upon completion of campaigns

Director, Marketing – Raytheon, Cyber Services Division 5/16 – 1/18

Responsible for all marketing-related activity in support of cybersecurity business which led to an increase in sales revenues by 11%, annually

Close collaboration with corporate Raytheon marketing team to properly reflect brand to build cybersecurity awareness for larger entity

Increased sales pipeline through implementation of Pardot – marketing automation tool – resulting in a 42% increase in new sales opportunities

Reduced MQL to SQL conversion from 2 months to less than 1 week through better qualification of target audience

Successfully initiated and developed a Customer Advisory Council to enhance and foster relationships and communications between key customers and Raytheon Cyber Services Leadership team

Built and maintained a nearly 70% MQL to SQL pipeline year over year

Led and managed all efforts associated with participation in large industry conferences to include BlackHat, RSA and Gartner

Member of the Raytheon Cyber Services Executive Leadership Team

Collaborated with various Partners to develop lead generation programs across partnerships

Coordinated, managed and maintained Raytheon Cyber Services online presence and social media activities

Director, Product Marketing – QTS (Dulles, VA) 6/15 – 5/16

Developed and implemented key strategies and communication plans to address objectives in support of business line and company directives

Responsible for execution and management of $1M Product Marketing budget

Successfully managed and led an 8-person remote, product marketing team

Designed and successfully executed Go-To-Market (GTM) product campaigns

Regularly tracked and reported results of GTM and campaign efforts

Developed key messaging for product portfolio that drove messaging and content for all sales enablement assets

Managed the process of coordinating efforts between digital agency and product marketing managers to deliver consistent messaging for new product launches, promotions, events, case studies and other content utilizing social and SEO

Successfully managed a Healthcare Advisory Board through a partnership with Board Developer – focused on providing guidance on regulatory health IT trends and best practices in support of QTS’ HIPAA-compliant cloud computing solution

Collaborated with Training to produce relevant materials to educate and prepare Sales and Solutions Engineers in conjunction with new product launches and ongoing sales efforts

Manager, Marketing Communications – Carpathia (acquired by QTS) (Dulles, VA) 5/08 – 6/15

Managed a $2.5M annual marketing budget including multiple vendor relationships and in-house team

Oversaw the lead generation, product launch and general awareness programs for a fast-growing technology brand

Increased lead volume over 5x while decreasing cost per lead by over 50%

Managed the creation and development of key marketing assets for the brand, including 3 versions of the corporate web property, development of brand standards and the implementation of a marketing automation and lead scoring system

Actively implemented and managed integrated marketing programs and reported results back to C-level team

Managed the roll-out of several new partnerships and products including the launch of VMware “vCloud Government Services powered by Carpathia”

Managed the development of a digital marketing program utilizing email nurture programs, paid media and marketing automation platforms (Marketo, Hubspot)

Provided marketing support for external and internal communication programs including event-based and HR-related programs

Education

Bachelor of Arts – Communications/Minor – Marketing

St. Thomas University - Miami, FL

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