Sales Manager
Resume:
Ahmed Mohamed Naguib
Salmiya, Kuwait +965-******** ******@*******.***
Married, Egyptian, Jan 1984
https:// www.linkedin.com/in/ahmed-nagib-ab30a16b/
objective
Seeking a challenging position in FMCG with an organization where my knowledge will be utilized and obtain career growth
Education & Certifications
ALEXANDRIA UNIVERSITY
Bachelor’s Degree in Arts, Faculty of Arts, 2007
Major
Professional Experience
JBS (SEARA ALIMENTOS LTDA) KUWAIT
Unit Sales Manager (Retail- Co-ops Channel) Nov 2021 – Present.
Key Responsibilities:
Managing Co-ops channel customers with team of 2 Supervisor and 7 Salesmen.
Registered all customers and negotiating all agreements as Seara was newly launched in KWT.
Hiring, training, and providing professional development for the team and setting weekly, monthly, and quarterly and following up with progress achieved.
Contributing 48% monthly sales among all Co-ops channel.
Monitoring each category’s performance across all sales team versus all other channels.
Rolling forecast is reviewed with Supply Chain on a quarterly basis and achieving 95% forecast accuracy.
Building budget for new year with Building Blocks, Manpower and SKUs seasonality.
KUWAIT FOOD COMPANY (AMERICANA) KUWAIT
MEAT & BAKERY CLUSTER
Trade Channel Sales Manager (HORECA, Food Service, Traditional Trade) Aug 2015 to Oct 2021(11 years & 6 months)
Key Responsibilities:
Managing HORECA, Groceries, Mini Markets, and Wholesale Channels with team of 3 supervisors and 23 Salesmen.
Ensure all reporting & control procedures in the Food Service/ HORECA Dept, customer service & general administration are completed & in place according to the company policy & procedure.
Establish and oversee the overall sales strategy for food service and coordinate with sales team to ensure annual budgets and objectives are achieved.
Working closely with operation team on all visible product solutions and customization to meet customer needs.
Negotiate sales contracts, prices and exclusivity agreements with clients and/ or suppliers.
Resolve contractual/ commercial issues and disputes, monitor quality and customers complaints & improve quality of provided food services.
Maintain & control stock/ inventory levels ad update monthly and quarterly forecast & future projections reports.
Improve existing/ new sales promotions and initiative.
Evaluate the performance of sales team so to take corrective actions and assist each to achieve objectives.
Key Achievements:
Increasing the weighted customers’ distribution from 65% to 85% in 6 months.
Increasing the numeric customers’ distribution from 40% to 70% in 9 months.
Achieving 110 % growth in HORECA sales in 12 months across all Kuwait customers
KUWAIT FOOD COMPANY (AMERICANA) KUWAIT
MEAT DIVISION
Key Accounts Sales Supervisor, Jan 2012 to July 2015
Key Accounts Senior Rep, Jan 2011 to Dec 2011
HORECA Sales Rep, Feb 2010 to Dec 2010
Key Responsibilities:
Develops an annual sales plan with the Sales Manager to determine ways and means of achieving planned sales.
Establishes annual targets for individual accounts with action plan.
Develops monthly working and action plans as means of achieving targets.
Ensures the effective stock levels are maintained in all accounts at all times.
Ensures the products are displayed prominently in locations/positions and seeks to ensure correct stock rotation.
Reflects the company image and high standard ensuring customer goodwill is fostered by positive and professional presentation.
Responsible for listing SKUs, and items’ penetration through the Accounts around Kuwait Key Accounts outlets.
Handle all customer complaints satisfactorily
Communicate and inform the Sales Manager regularly of sales progress being attained, market trends and competitive activity in his area.
Maintain that all required daily sales, activity, settlement, or any other reports are promptly and accurately prepared. He should use these reports in effectively managing his market area.
Key Achievements:
Penetrating 100% of the SKUs in Key Accounts customers in Kuwait.
Established rules for distribution and coverage and that led to become the market leader in the processed meats market.
Increasing the market share from 40% to 5o% in two years.
Decreasing the investments in agreements against maintaining the sales targets and planned goals.
Implementing agreements with more than planned in visibility and marketing activities.
Converting sales delivery system from DSD (Direct Sales Delivery) to Pre-sale.
Settled perfect relationships with Accounts’ Division Managers and Store Managers as well.
ADCO (ALEXANDRIA DETERGANTS AND CHEMICAL CO.) EGYPT
Assistant Brand Manager, July 2007 to Feb 2009
Key Responsibilities:
Closely monitors and analyzes sales volumes, market share trends and competitive activities.
Assists in the identification and development of business building ideas and works with other business unit team members to execute the plans that meet investment criteria.
Coordinates product management and/or cost reduction projects with internal and external resources to achieve results (Product
Development, production planning, trade promotion, sales, market research, consultants and advertising agencies).
Analyzes consumption and shipment data and compares results to established objectives to assure the effectiveness of Marketing programs
Reporting to Brand Manager
training & courses
Negotiation Skills.
Presentation Skills.
Management Skills.
Key Accounts Management.
Store Wars International (Business Simulation).
language & computer skills
Language Skills:
Arabic: Mother Language
English: Excellent Command
Computer Skills
Oracle
ISCALA
MS office (Word, Excel, PowerPoint, and Outlook)
Internet Explorer
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