Support Specialist Marketing Manager

Maureen Banas

* ********* ***** . *********, ** *0850

Tel: 301-***-****

Email: ***@***.***

Summary of Experience

A marketing, advertising and new business executive with several years experience within the Internet, information technology, publishing, advertising, associations, telecommunications, healthcare, government and financial industries. Business-to-business, business-to-government and business-to-consumer program experience; primary skills include: creation of winning product development, advertising, copy writing, marketing, branding, customer loyalty programs, new business strategies, and Internet-related support applications. Strong project director, manager, team leader/player and strategic thinker.

Work Experience

3/20 – present Technical Support Specialist,Rockville, MD

Responsible for managing technical support services for The Ship Structure Committee of the US Coast Guard. Manage and organize technical issues, reporting and documenting customer inquiries and manage customer records and account information.

6/00 – 3/2020: Director of Marketing, EIH Corporation, Vienna, VA

Responsible for managing and executing marketing plans to drive product awareness and customer retention; develop and execute innovative creative promotions and marketing activities to support sales effort; oversee implementation of advertising campaigns; manage marketing staff, budgets and ROI analysis for all marketing efforts.

6/99 - 6/00: Director, Web Site Marketing, Enews.com, Washington, DC

Responsible for the strategic development and implementation of new online marketing initiatives to include partnership programs, direct marketing, copy writing, customer loyalty and affiliates programs. Performed launch management for new products and services; provided market research and industry awareness programs; managed teams throughout new efforts from inception to completion.

1/95 - 6/99: Director, Account Management, EIH Corporation, Vienna, VA

Responsible for managing all aspects of consulting and business development programs; created successful new business strategies for IT consulting and training solutions. Landed and implemented programs for several key accounts, such as: Federal Reserve Bank of NY, The World Bank, The Washington Post Co., Cambridge Energy Research, IMNET Health Care Management Systems, Inc., Society of Naval Architects & Marine Engineers, U.S. Chamber of Commerce and Zenith Media.

5/93 - 12/94: Account Executive, J. Walter Thompson Direct, New York, NY

Responsible for the management and execution of advertising campaigns for clients to include: Bell Atlantic, Sprint and MCI. Responsible for managing project accounts, client communications, managing budgets and cost control. Extensive experience launching new projects through agency, briefing project teams and overseeing all aspects of client projects from inception to completion. Managed teams of up to fifty people and lead them to the development of winning advertising campaigns for clients.

7/92 - 4/93: Marketing Manager, Simon & Schuster Publishing, New York, NY

Responsible for the management and implementation of direct marketing activities for the following book clubs: Healthcare, Education, Business and Technology; credited for successfully achieving and maintaining an average 2.5% response rate for direct marketing programs for all clubs

Education

9/92 -8/94: M.B.A., concentration in Marketing, New York University

8/88 - 5/92: B.A. Political Science, concentration in Journalism, Syracuse University

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