Operations, Business Development, Sales, Marketing

CHRIS WALIA

Phone: 310-***-**** Email: ******@*****.***

www.linkedin.com/in/chriswalia

Corporate executive

Highly effective Business Operations Executive with over fifteen years of experience and proven results. Client-centered strategist with a compassionate connection to the customer journey, operating with culture awareness and a commitment to quality. Specializing in turnaround strategy taking underperforming entities and creating new momentum in their leadership and service lines. Leader who utilizes creativity to design and execute business solutions that grow and shape companies. Successful at building high-performing teams and leading business development, sales and marketing within technology, fashion, entertainment, and healthcare services. Experienced at coaching and mentoring individuals for success. Astute analytical and strategic thinker and highly skilled negotiator.

Areas of Expertise

Business Development

Brand Development & Management

Sales & Marketing

Finance & Financial Planning

Employee Retention & Growth

Franchise & Product Development

Project Management

P&L Management

Procurement/Supply Chain Management

Manufacturing (International & Domestic)

Real Estate Development

Portfolio Management

Career Success Points

Global re-organization of TUKAgroup business operations and brought in $2.5M in sales in first year. Promoted to COO within 6 months.

Re-designed 30-year-old business, marketing and sales strategy increasing sales revenues by $1.5M in first 2 years at AIMS360

Created new client/account strategy and increased sales revenue by $60K in first year at Bobit Business Media

Built and managed Online Store and Marketing Research team exceeding revenue projections at Stamps.com by 25% in the first year

Professional Experience

Tukatech, Inc. (Global Fashion Technology Solutions Provider), Los Angeles, CA (September 2017 – Present)

Chief Operating Officer

Started as Regional Sales Manager. Oversee global sales, marketing and internal operations of entire organization. Implemented CRM systems to manage and track efficiencies and progress in growing client relationships and sales for the company. Responsible for building a global high performing business development team which has exceeded targets leading to 8% growth YoY. Consistent engagement with high profile clients and executives to strategize and develop processes & workflows to impact their company’s’ future growth and success by leveraging our suite of technology solutions and process engineered consulting. Considered a subject matter expert in the fashion, technology and manufacturing industry which has created high visibility for company and self. Developed and implemented SaaS and subscription models for all product lines.

AIMS360, Los Angeles, CA (March 2012 - July 2017)

VP of Sales & Marketing

Oversaw Sales and Customer Success, creating strategies to increase customer base, ensuring customers are maximizing their usage of the software, and are receiving outstanding support. Responsible for all marketing, social media, sales, and partnership collaboration and development. Develop third-party business partner deals, integrating new solutions to the software to enhance feature-sets and optimize user experience. Strategize marketing/sales initiatives to inform, enlighten, and create interest for both leads and current customers. Designed new SaaS pricing model resulting in major cost savings for customer and AIMS360 while increasing company revenue. Attended all major tradeshows across the country for prospecting and maintaining active account relations. Rebranded, redesigned, and managed company website and content. Created and managed all marketing collateral, e-newsletters, PR, SEO/SEM/PPC, web design/maintenance, analytics, and events. Collaborated with key partners and sales & marketing executives to secure content. Generated new leads, qualify, and close leads. Recommended and developed partnership strategies creating new revenue channels. Developed and implemented SaaS model.

Bobit Business Media (B2B Publications), Torrance, CA (October 2006-February 2012)

Marketing Research Manager

Managed company's Marketing and Research Department for 28 B2B publications specializing in 5 industries. Collaborate with publishers to generate fresh content, customer success stories, and images/videos for each website. Generated approximately $100K in research and value-added revenue annually by marketing research services. Created, implemented, analyze and strategize SEO/SEM/PPC online campaigns and website trends. Developed marketing plans and materials for subscriptions and website for each publication. Recommended and developed marketing action plans both for online and direct mailers. Monitored and evaluated marketing campaigns. Eliminated 3rd parties and saved over $50K in expenses by implementing new online survey tool. Project and account management of all new business paid and sponsored research accounts from A-Z. Presented detailed PowerPoint decks with in-depth results and conclusions to Executives and Publishers. Designed and implemented creative marketing materials and media kits for all B2B publications. Social media marketing including Facebook, Myspace, Twitter, LinkedIn and Yelp.

Stamps.com, Playa Del Rey, CA (June 2003 - September 2006)

Manager, Research Analyst of Online Store (Marketing/Operations)

Designed and managed Online Store exceeding revenue projections by 23% in 2003. Generated orders close to $300K in three months. Analyzed existing markets and suggested service and product improvements. Built relations and new affiliate programs with online partners. Introduced new SKU's and created product descriptions/messaging for e-commerce store. Managed and created Online Store and Marketing budget. Analyzed company’s website trends, implemented strategies and presented Monthly and ROI analysis. Managed product inventory including inventory forecasting and reorders. Created marketing communications for promotional materials and new product releases. Developed and executed daily and monthly reporting for Sr. Staff, Board Members and Accounting. Pricing/Cost analysis for existing and future products. Coordinated and managed product designs and images with Creative Department. Developed, negotiated pricing and maintained vendor relationship reducing expenses by 25%. Designed technical and marketing specs for integrated scales and wrote manuals. Researched, designed and tested new innovative stamps and other postal products with vendors and USPS.

US Marketing & Promotions (Omnicom Group), Torrance, CA (March 2002 - May 2003)

Senior Research Analyst/New Business Development

Created and managed New Business Development Department. Increased client account revenue by 33% in first 2 years. Effectively prospected clients and pursued leads to generate revenue growth. Managed all field marketing strategies for various accounts to implementation. Analyzed existing programs and adjusted strategies and tactics for events and client needs. Presented corporate review reports and analysis to CEO & President. Researched and presented in-depth analysis on potential clients and competitors. Planed and conducted market research to identify opportunities for increasing sales. Survey creation, execution, and formal reports. Multi-cultural/global research.

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Associations And Community involvement

California Fashion Association Board Member (2013 - Present)

Fashion Business Inc. Board Member (2013 - 2017)

Co-President of The Professionals Club (TPC) (2014 - 2016)

A Place Called Home Volunteer (2014 - Present)

Volunteer Holiday Toy Drive for A Place Called Home (2014 - Present)

Volunteer Fred Jordan Mission (Thanksgiving/Christmas) (2001 - Present)

Education Certifications

Loyola Marymount University, Los Angeles CA - Master of Business Administration (MBA)

Marketing and Information Technology

California State University Dominguez Hills, Carson CA - Bachelor of Science, Business Administration

Business Administration and Marketing Treasurer American Marketing Association (CSUDH Chapter)

Certifications

Tukatech CAD Solutions and AIMS360 Fashion ERP Software

Social Media Technology Skills

Social Media: Facebook, Twitter, LinkedIn, Instagram, Snapchat, TikTok and Pinterest

Systems: Windows and Mac proficient

Website: All web browsers, WordPress, Shopify, Magento, and basic web design

Office Tools: Microsoft Office 365, Zoom, Slack, Zoom Meeting, Webex, QuickBooks

Creative: Photoshop, Adobe Illustrator

Sales CRM: Microsoft Dynamics, HubSpot, Salesforce, Zendesk and Zoho

Marketing: SurveyMonkey, Zoomerang, Sendinblue, Campaign Monitor, Google Analytics/AdWords, Bing/Yahoo

Computer language: Basic HTML, SQL and UNIX

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