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Marketing & Strategy

Location:
Duluth, GA
Posted:
May 18, 2023

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Resume:

Richard Brooks MBA, B.Eng.

1-678-***-**** adw7gy@r.postjobfree.com www.linkedin.com/in/rbrooksmba/ Atlanta, USA PROFESSIONAL SUMMARY

A creative and collaborative executive that has navigated complex multi-stakeholder and multi-cultural environments in over fifty countries for over twenty years. EXPERTISE

• Executive Leadership

• Board Management

• Governance

• Strategic Planning

• Fundraising

• Non-Profit & Charities

• International Relationships

• Program Management

• Change Management

• Business Turnarounds

• New Business Development

• Strategic Marketing

• Team Leadership

• Solutions Driven

• Public/Private Partnerships

INDUSTRY SECTORS

• Management Consulting

• Economic Development

• Chambers of Commerce

• Cybersecurity

• Associations & Alliances

• Bi-National Chambers

• International Development

• Language Services

• Engineering Consulting

• Environmental Engineering

• Sustainability & CSR

• Advertising & Marketing

• Beverage Distribution

• GIS

• Water & Wastewater Design

RECOGNIZED FOR

• Organizational Leadership

• High Energy Performer

• Innovative Ideas

• Adaptability

• Tech Savvy

• Objective Decision-Making

• Consensus Building

• Team Motivation

• Tenacity & Enthusiasm

• ROI Mentality

• Mediation & Arbitration

• Win-Win Solutions

• Persuasive Communication

• High Emotional Intelligence

• Multi-Cultural Sensitivity

EDUCATION

Master of Business Administration

York University, Schulich School of Business

Honours Bachelor of Environmental Engineering

University of Guelph

2

PROFFESIONAL HISTORY

Management Consultant, Brooks Management Consulting, 2020 - Present Identified, developed, and delivered successfully over 20 global management consulting opportunities, many in challenging foreign environments

• Expanded a public safety communications company’s business to Georgia

• Developed and passed new strategic, marketing, and branding plans, including a new website, and turned around a non-profit organization

• Doubled the revenues of a food and beverage distribution conglomerate

• Enhanced association’s digital footprint resulting in a 20% increase in revenue

• Exceeded quality standards and delivered, through outsourcing, a digital city infrastructure project in 20% of the projected time and budget

• Successfully launched into new geography for an advertising firm in crisis Environmental Engineer, Banks County Development Authority, 2020 – 2022 Led the Economic Development Department for Banks County

• Developed and directed the strategy and government relations plan

• Conducted a financial analysis of the Banks County High Tech Industrial Park

• Collaborated with neighboring counties and cities to brand the “High-Tech I-85 Corridor”, reinforcing it with the first international partnership conference

• Negotiated with stakeholders and developers to develop and redevelop numerous industrial and commercial properties

Executive Director, Greater Barrie Chamber of Commerce, 2017 - 2020 Led the Chamber of Commerce to its fastest growth in 93 years

• Crafted a strategy to reposition the Chamber as a leader and innovator, and repositioned the brand as the primary spokesperson at events and in the media

• Achieved the highest new membership rate; the largest sponsorships; and the most nominees for Board elections in the 93-year history of the Chamber

• Led and negotiated a $12M incentive package for industrial development in the city

• Innovated to broaden and diversify revenue streams; cultivated new relationships with corporate and government funders, and increased event profits by 40%

• Established Chamber Councils to bring members with similar interests together to affect positive change, thereby engaging and encouraging cohesion amongst them

• Developed partnerships between members, elected officials, peer organizations, and the chamber network to punch well above our weight on our advocacy efforts

• Supervised staff and volunteers, increased productivity by rallying around a positive future vision; re-wrote position descriptions, strategic performance metrics, scorecards, contracts, and policies

3

Chief Marketing Officer, Difenda Cybersecurity, 2016 - 2017 Rebranded, taking the company from last, to 3rd in its industry in one year

• Managed all marketing efforts, including the planning, strategy, and implementation of marketing activities across all service and industry sectors

• Developed a cutting-edge digital marketing strategy using third-party agencies to enhance awareness by 300% and lead generation by 200%

• Rebranded and trademarked the new Difenda brand, logo, and guidelines, achieving in less than 6 months the #3 Alexa website traffic ranking in the industry

• Negotiated down operational costs by up to 60%

• Generated new revenue by winning $800k in grants from three large global banks

Strategy & Business Dev. Director, MCIS Language Services, 2009 - 2015 Transformed a non-profit into a social enterprise taking it to first in growth in its industry

• Grew revenues 6-fold, achieved #1 global ranking with the highest annual sales in company history every year, and won 40% of all RFP bids

• Managed 15 staff and over 3000 subcontractors in the strategy, marketing, sales, client / public / government relations, recruitment, and training departments

• Diversified client base with annual key client growth of 75%, and 99% client retention

• Collaborated with the Board to reposition the firm as a social enterprise and transformed the corporate culture into a performance-based environment

• Created two innovative first-to-market services to exploit gaps in the marketplace

• Optimized and automated processes, eliminated bottlenecks, increased output 10-fold, with a 90% reduction in operational costs and time, and an increase in quality of services

4

DESIGNATIONS / APPOINTMENTS

Chair of the Committee

Lake Simcoe Coordinating Committee, 2019 – 2021

Grant Review Team Committee Member

Ontario Trillium Foundation, 2017 – 2020

Professional Engineer

Professional Engineers of Ontario, 2002 – 2010

Board Member

PEO – Willowdale Chapter, 2006 – 2008

State Mediator

State of Virginia, 1998



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