AMBREEN
FATIMA
Media Manager/PRO
Media Communication
Specialist/Sub Editor
I'm Ambreen Fatima, a media communication
specialist / PRO/sub-editor with almost 12 years of experience. I'm a specialist to communicate with
media, writing articles, news, press release, and
mobile communications. I'm a very devoted,
energetic person. I always lead my teams and
fulfilled company target achievements. I'm a good
story writer, I can write news, articles, features, and press release in any situation. I can boldly face the media to give them interviews, news corrections, and company points of view.
Education
Work Experience
Duty 1: PRO (BPS-17)
Listing all commitments of the Managing Director.
Arranging all meetings with Admin and HR.
Adviser to the Managing Director, informing to
Managing Director of all problems of office
Employees.
Keeping all records of the Managing Director's
letters, emails, files, and engagements.
Attending visitors in the absence of the Managing
Director.
June 2017 - May 2023
Sindh Mass Transit Authority, Govt.
H no R-422, sector 15A3, Buffer
zone North Karachi, Pakistan.
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Personal Information
D/O: Khawaja Noor-ul-Hassan
D.O.B: Aug 29, 1982
Gender: Female
Marital Status: Single
Domicile: Karachi
Religion: Islam
Cast: Sunni
Nationality: Pakistani
About Me
July 2008 - April 2014
May 2004 - June 2007
Master's
Bachelor's
Mass communication from Jinnah University
Arts from Karachi University
Intermediate
June 2002 - Feb 2004
Humanities from Inter Board Karachi
https://www.linkedin.com/in/amb
reen-fatima-4b9702276
Investigative journalism
Response to official pages of the department's
queries.
Handling toll-free numbers and resolving local
public complaints.
Attended weekly inspections of department
projects, Govt buses, and bus depots.
Inviting media (radio/print/electronic) at every
official events.
Adviser to high officials of the department.
News writing
Editing
Photojournalism
Proofreading
Video Shooting
Mobile Communication
Website Handling
Social Media Handling
Skills
Language
English
Urdu
Computer Skills
Duty 2: Media Manager
Writing articles and news.
Writing press releases and sending them to media
to publish.
I was clipping all department-related news.
Daily bases reading all local newspapers (Urdu,
Sindhi, Punjabi, English).
Creative story ideas
Presearch and fact
checking
Newspaper pagemaker
Bold on camera facing
Interviewing
Creative ideas about campaign workshops.
Arrangement seminars, script writing, and
hosting.
Surprise visitors on project sites.
Handling social media (Twitter, Facebook,
Instagram, LinkedIn).
Handle any PR-related issues that may arise.
Collaborate with other teams such as marketing
and designers to create promotional content.
Create innovative and engaging public relations
and media campaigns.
Keep up with media and audience opinions
regularly.
Regularly submit PR reports.
Maintain good relationships with media houses.
Study PR trends and use best practices.
Duty 3: Focal Person.
Given interviews in media (print/electronic media). Response to all correction news/queries of media.
Arrangments of media (print/electronic) interviews of high officials department.
Give a complete weekly presentation on all
department projects.
Take part in all official meetings.
Keep all parties involved in the project constantly updated to ensure that information is received by
the right person.
Achievements
I was part of Government projects which
are completed.
Greenline Bus Service (SIDCL/SMTA).
Orange line/Public Bus Service
(Government of Sindh).
People Bus Service, Government of
Sindh.
Pink Bus Service, Government of Sindh.
Electric Hybrid Bus Service, (white
Buses), Government of Sindh.
News Writing Reporting Course done
by CEJ from IBA Karachi
Certificate Course
Aug 10 - 21 - 2015
Matriculation
Aug 1999 - May 2001
General Group from comprehensive
High Secondary Girls School, Govt.
Check and edit stories for publication, (aiming to) improve them, make them more readable, get rid of useless wordage, and reshape the story if necessary so that it becomes a lively, interesting news item capable of being easily understood.
A newspaper receives its copy from a variety of sources like reporters, correspondents, telephones, news agency reports, and verbal communications. All this information is filtered. Consideration of the policy of his newspaper before allowing a news item to be published. Tones down a story, if it is too dangerous, to make it safe.
All names, dates, titles, figures, place names, or any suspect point must be checked against the many sources of reference available; and spelling. Stories that have been well written will require only the minimum of attention, and maintain positive relationships with the writers and the reporters, and all team members.
Mar 2012 - April 2017
Sub-Editor Pakistan State Time.
Decide what is going in for tomorrow’s newspaper and in what form. Which news would be the lead or the newspaper, what will be banner headlines, how to make the caption attractive, which picture would be on the front page, – those vital words that attract the reader’s attention to the story.
A good command of English and spelling, and the ability to write clearly help every reader of the publication to understand quickly and easily what a story is about. Checking the written text of newspapers, magazines, or websites before they're published. Responsible for ensuring the correct grammar, spelling, house style, and tone of published work. Make sure that the copy is factually correct and suits its target market also lay out the story on the page, write headings and captions, and may be involved with overall page design. Temporary Basis Job:
Private Secretary to the Leader of the Opposition (BPS-17) in the Secretariate of the Provincial Assembly of Sindh, Karachi-Pakistan.
Receives visitors and incoming calls, screens callers/visitors answering routine inquiries and referring to the appropriate head. Makes and cancels appointments, and arranges meetings. Promotes and develops good working relationships through personal and phone contact. Reading all local newspapers, clipping, highlighting related news, and writing press briefings script. Writes speeches, handling social media accounts, Facebook, Twitter, LinkedIn, and Instagram. Attended provincial assembly sessions.
May 2016 - June 2017