Creative Director Sales Manager
Resume:
WREN GALI
*********@*****.***
PROFESSIONAL SUMMARY
Accomplished results driven International / National sales and Licensing professional who exceeds in planning and managing branding /merchandising projects and events, with the ability to manage all pertinent activities, including product development / sourcing and administrative functions.
Recognized for the ability to sustain and foster positive relationships with key stakeholders and clients, leveraging effective communication and strong strong personal skills.
Adept at managing administrative operations including the development of forms, calendars and licensing while efficiently prioritizing workload to ensure timely completion.
Experience in working with culturally diverse populations and understating the subtitles of A population’s communication.
Fluent in Spanish, proficient in French.
CORE COMPETENCIES
Team Leadership ~ Cross -Functional Collaboration ~ Client Relations ~ Personnel Management ~ Product Development/ Sourcing ~ Branding/ Merchandising ~ National/International Distribution ~ Research & Sales Analysis Royalty Collection
PROFESSIONAL EXPERIENCE
INTERNATIONAL NON PROFIT ANIMAL WELFARE July 2012-Present
Non profit, animal rescue/welfare organization dedicated to finding loving, forever homes for many homeless and abandoned animals .
Director
•Established an international animal refuge near Tecate, Mexico
•Prospected and arranged partnerships with pet retail stores for adopt/foster programs.
•Organized and ran ongoing adoption events and some special events.
•Conceived and designed all, marketing materials and educational tools for caring for a newly adopted pet.
•Produced all adoption contracts, foster agreements, and applications for fostering/ adoption.
AURELIA BRAND SOLUTIONS January 2009-2012.
Brand Management, Licensing and International Sales consulting organization that catered to the short term needs of both start-ups as well as established companies
President
•BCBG ( Women’s clothing) March 09-May 09 Improved office operations by streamlining their licensing and royalty division.
•Best Friends Organization-(NonProfit Animal welfare organization) April 08-Sept 08 - Acted as Interim management while organization was restructuring.
•Sustainable Collective (Eco Clothing Line) -March 08-June 08 - Risk analyst, researching development of private label sales and licensing of brand.
•X-Box-Gaming division of Microsoft-April 08-August 08 - Restructured licensing department and determined which licensed properties and collateral within the department were viable for future use.
BAD BOY BRANDS INTERNATIONAL May 2006 – Oct 2007
Bad Boys is a Pioneer in the alternative sports lifestyle. Founded in 1982, Bad Boy built it’s name by sponsoring athletes and events in surfing, skateboarding and motocross.
Director of Licensing
•Managed 10 domestic and international licensees with a total product mix of over 40 categories worldwide. Served as Product Manager, Sales Manager and Creative Director (hiring and overseeing all aspects of the creative team) for the US apparel development.
•Acted as Creative Director to manage all aspects of re-launch of US lines for BAD BOY and BAD GIRL from creative direction to production/sales samples.
•Managed all aspects of Merchandising and Sales-including detailed competitive analysis; pricing and creation of look books and selling tools.
•Created an efficient system of quarterly sales/royalty reporting that yielded royalty recovery of over 30% from previous two years.
•Prospected and signed new licensees for our three brands – Bad Boy, Bad Girl and Life’s a Beach.
LEVI STRAUSS AND CO. Jan 2005 – May 2006 Multi national, billion dollar fashion business started in 1873. Levis Strauss jeans have been an inspiration and a symbol for courage, fearless explorations and unwavering originality for more than 100 yrs
Licensing Manager
•Responsible for executing and growing the Licensed categories for the Levi’s Red Tab and Premium lines, determined the market segment missing our brand and successfully negotiated distribution into nationwide mid to upper tier department stores and boutiques.
•Increased consumer recognition of Levi’s licensed products by 32% through creation of a cohesive cross-category strategy.
•Created a communication standard and cross functional calendar to obtain optimal licensing guidelines to key internal departments such as design, merchandising, buying, sourcing, trade show, advertising, PR, legal, store planning, and online sales.
•Prospected new category partnerships and helped negotiate contract terms, sales minimums, managed expectations to maximize best product development and sales results for new Levi licensees -resulting in an increase in sales by 8.75% 05 vs 04
XOXO/ LUCY PEREDA- EARTH BOUND LLC Oct 2002 – Sept 2004 Kellwood Apparel owner of these brands is one of the leading apparel manufactures in the US. Known industry wide for the ability to identify a white space and design into it with market precision, Kellwood develops, builds and manages brands for success.
Brand Director (Licensed Product)
•Responsible of managing all aspects of Licensing of apparel and accessories for two prominent brands: XOXO, a fashion forward junior line and Lucy Pereda, a Latin celebrity brand sold exclusively at Sears nationwide.
•Developed a cross category merchandising solution effectively incorporating celebrity’s wishes with the goals of the 15 licensed partners in order to sell in the most cohesive cross category selection across 35 Sears buyers/associate buyers
•Developed a merchandising system and sales report enabling Lucy and her buyers to accurately evaluate weekly sales to make informed decisions on future product placement/ pricing, leading to an increase in product quality and better merchandise packaging.
•Established a comprehensive calendar, drastically improving timelines for approval and product development thereby increasing the rate of meeting on-floor deadlines to 97%.
•Acted as strategic partner and liaison with advertising and PR firms to develop the best means of brand awareness and unity across all categories for both XOXO and Lucy Pereda in terms of advertising, editorial coverage, media events and in-store shop displays.
XOXO/ BABY PHAT- ARIS INDUSTRIES (acquisition)
Kellwood Apparel owner of these brands is one of the leading apparel manufactures in the US. Known industry wide for the ability to identify a white space and design into it with market precision, Kellwood develops, builds and manages brands for success.
Director of Licensing and Export
•Responsible for all apparel and accessories for XOXO - a trend setting junior brand with a vast range of styles. Export and International Sales Manager for Baby Phat- a rapidly expanding urban apparel brand.
•Increased international sales by an average of 21% in 8 months for both brands through creation of digital line sheets, order forms and professional sales presentations.
•Managed all aspects of licensing and export with 2 direct reports.
•Restructured shipping and sales procedures to increase order fill by 27%.
GUESS? HANDBAGS Sept 1999- Oct 2002
International Department Manager
•Effectively managed a growing territory of over 32 international distributors & increased international sales from 6.15 million in 1999 to over 12 million by 3rd quarter 2002.
• Merchandiser for a 600+ SKU line of handbags, wallets, totes and other accessories-delivered 5 times per year, while managing all preparation for market materials and selling tools for each seasonal line.
•Implemented a stringent system of claims assessment resulting in a 55% decrease in loss from
1999 to 2000.
•Developed country specific marketing strategies to address the need for diversified advertising, international merchandising and PR programs, while maintaining a concrete global brand image.
•Secured all advertising spots and managed the annual advertising budget while maintaining a high level of editorial exposure in all prominent national publications.
PLAID ENTERPRISES INC May 1995 – March 1999
International Key Accounts Manager
•Exceeded sales and profitability goals while managing more than 5 major intl. accounts with a total distribution range of 16 countries.
•Increased territory sales from 1.2 Million in 1995 to 6.4 Million in 1998.
•Effectively sold over 5000 SKU’s in 20+ different product categories.
EDUCATION
SEATTLE UNIVERSITY, Seattle, Washington
Bachelor of Arts in Business Administration – Marketing, August 1992
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